E-Business
Businesses Must Focus On Lead Generation In 2015- Asehinde

Imagine walking into your office on the morning of the first working day in 2015 and found ten hot leads flowing into your inbox.
What a way to start business for a new year, huh? Lead Generation is not a new form of gaining new business, but it now has a new approach.
Rather than sitting at a trade show table for hours on end, or setting up a display in hopes that targeted consumers will complete a form, you can have leads generated and sent to you using the technology of the Internet, your website.
In marketing, lead generation is the generation of consumer interest or inquiry into products or services of a business.
Lead generation could work for just about any business, but most industries using this type of marketing include insurance agencies, education institutions, office suppliers, and furniture stores.
Trends show that lead generation will become even more popular in the future, especially for service oriented businesses.
Often do I get this questions “how does lead generation work?”
It is simple, you develop a landing page with a business goal to collect information then you drive traffic to the landing page and keep optimizing your site for conversion then watch the leads comes in. Wow, that sounds so easy.
Well, lead generation is a win-win for both the buyer and seller. A buyer is able to request information from several businesses that offer the product or service that they are looking for and the seller is given the opportunity to pitch their product or service to someone who has given them permission.
Conversion rates on leads that you receive often have a higher conversion success rate than cold contacts because the prospect is pre-qualified, before you ever receive the lead.
Lead generation has become popular with businesses because it enables a business to:
Ø Determine pricing on a per lead basis
Ø Choose the product or service they wish to offer to prospects
Ø Select the geographical area that the business is interested in
Ø Control the number of leads a business wishes to receive per month (this assists with budgeting)
Ø Pay only for the leads that are received
After explaining all this, people still ask me “Is leads generation for me?”
If your calendar for 2015 is empty and you need business fast, then, lead generation is a way that you can grow your business rather quickly.
It’s an easy way to increase your ROI and get more business on your books. Approach it just like you would any other advertising endeavor, set aside a reasonable budget to test it and see if it works for your business.
The key to being successful in lead generation is to brush up on your sales and marketing skills so that the leads you receive convert at a high sales rate.
Do not try to approach this method of marketing without the ability to follow through and close the sale.
Here are some tips as you plan to approach lead generation in 2015:
Identify Your Target Audience: The first step of lead generation is identifying your target audience.
You can’t successfully reach and sell to your ideal customer if you don’t know exactly who that is, so it’s important to research your audience and come up with a clear picture of who they are, where they live, what they like to do, how much money they make, what their lifestyle and personality is like, etc.
If you don’t already have one, you should also create a comprehensive marketing plan as part of this step.
Pick Your Promotional Methods: In order to generate leads, you need a promotional plan that will get your landing page in front of members of your target audience.
There are a number of ways you can promote your business, and again, you will want to use your marketing plan to identify the most effective methods for your business.
Create a Funnel: Once you know who you are targeting and have determined how best to reach them, you need to have a plan for collecting contact information.
The first part of the process involves funneling all prospects to a standard form on your landing page that encourages them to share their contact information, generally in return for a free gift, a coupon, a sample or some other value-added incentive.
At this point, it is vital to have a customer relationship management (CRM) database that will help you keep track of potential customers through the process.
Use an Email Newsletter to Build Relationships: Now that you’re in contact with prospects, it’s time to cultivate those relationships so you can take them from the lead stage through a sale (and eventually a repeat sale!).
One of the best ways to create consistent communication with your prospects is through an email newsletter.
Use Social Media to Connect and Engage: Social media provides a number of opportunities for small businesses to create conversations with prospective customers and generate new leads.
You can create a Facebook page, Twitter profile, LinkedIn company page, Pinterest account or a YouTube page to attract and engage your audience, then funnel them through your process to become leads.
Plus, once you have leads in the system, you can use social media to talk to them and find out more about what they need and want.
The more positive touch points a customer has with your business over time, the more likely he or she will be to trust your brand and eventually purchase from you.
Finally, Lead generation should be thought of as a long-term and continuous process. If you get an efficient system in place using the tips above, you can streamline the lead generation process and increase your opportunities for business growth in 2015.
tobi asehinde is the CEO of Vibe Web Solutions Limited. He can be contacted via: tobi.asehinde@vibesolutions.com
E-Business
Nigeria’s $618m Tech Incubator Debuts

Nigeria made its first direct investment to support technology-enabled startups, as it seeks to back a sector that has already grown commercial capital Lagos into a key tech hub for Africa, according to Bloomberg.

iDICE – as the government’s $618 million Investment in Digital and Creative Enterprises is known — is the anchor investor in a $75 million capital-raising exercise by Lagos-based Ventures Platform, said Ventures’ founding partner Kola Aina.
It staked an undisclosed amount alongside the International Finance Corp, the UK’s British International Investment, France’s Proparco and Standard Bank Group during a first funding round that closed at $64 million, Aina said.
Nigeria’s tech startups are a major draw for capital on the continent, and several have grown into so-called unicorns with valuations above $1 billion.
But there has been little direct government support until now.
iDICE will boost “the Nigerian technology and creative sectors by catalysing strategic investments in high-growth, technology-enabled enterprises” said Olasupo Olusi, chief executive officer of Bank of Industry, which oversees the fund for the government.
Ventures Platform will serve as the technology equity investment partner, he said.
Co-financed by Bank of Industry, African Development Bank, the Agence Française de Développement and the Islamic Development Bank, iDICE aims to support Nigerians aged between 15 and 35 in “innovative, early-stage” tech startups, according to its website.
Startups struggle to raise capital and iDICE will give them “the kind of foundation that they need to grow,” said Ife Adebayo, fund’s national coordinator.
It will invest up to $137 million as equity and $110 million as debt in startups, mainly via other funds on the basis that whatever it puts in is matched at a minimum of one-to-one by the fund’s manager.
Private sector partners have pledged to raise another $217 million, said Adebayo.
E-Business
Black Friday: How Konga Yakata is Defying Global Inflation

We have been taught that economics is a force of nature, an invisible hand that giveth and, more recently, taketh away. We watch global indices, inflation charts, and the shrinking purchasing power of our currency with a sense of resigned inevitability. But what if a company decided to push back? What if, instead of merely responding to market forces, it created a counter-force?

That is the story of Konga Yakata, Nigeria’s boldest retail response to inflation. Far from being a shopping festival, Yakata has evolved into a nationwide economic intervention. In the face of rising prices and tightening wallets, Konga’s month-long sales event has emerged as a stabilizing force, helping households stretch their Naira further.
For years, the traditional 24-hour Black Friday rush has felt misaligned with Nigerian realities. A single day of discounts cannot solve month-long financial pressure. Yakata changes the model, transforming it into a 30-day strategic purchasing window. This isn’t a marketing gimmick; it is economic practicality. It gives families time to plan, prioritize, and purchase essentials without panic or strain.
Nigeria’s inflation has driven up the cost of food, housing, and household essentials. Konga Yakata provides relief. By offering genuine products at real and sustained discounts, the campaign helps families save, spend wisely, and maintain their quality of life.
Independent retail analytics show that households that shopped strategically during last year’s Yakata saved up to 35% on essential items: refrigerators, generators, laptops, and groceries. These are not luxuries; they are investments in stability and productivity, made possible by Konga’s pricing and flexible payment options.
Beyond savings, Yakata has reshaped consumer behaviour. It has taught shoppers to anticipate value, plan ahead, and expect quality without compromise. It has evolved into a trusted national tradition.
Industry data reinforces its scale. The 2024 edition generated over ₦12 billion in transaction value across electronics, fashion, appliances, and groceries, with small and medium sellers benefiting through Konga’s marketplaces.
In essence, Konga Yakata is not just a sales event, it is a market stimulus. It challenges the narrative of helplessness in the face of inflation by creating a commercial environment built on trust, affordability, and value. Through innovation, efficient logistics, and consumer-focused fintech, Konga has turned Yakata into a lever of national economic resilience.
As global prices rise and budgets tighten, Konga Yakata stands firm, not only as a celebration of shopping, but as a purposeful act of support for Nigerian households.
Indeed, Konga Yakata 2025 is more than Black Friday Reloaded, it is proof that innovation, empathy, and strategy can rewrite the rules of economics, one household at a time.
E-Business
Report Reveals DLL Hijacking Attacks have Doubled since 2023

Dynamic link library (DLL) hijacking is a common technique in which attackers replace a library loaded by a legitimate process with a malicious one.

It is used by creators of mass-impact malware, like stealers and banking Trojans, as well as by APT (advanced persistent threat) and cybercrime groups behind targeted attacks. Kaspersky reports that DLL hijacking attacks have doubled in the past two years.
Kaspersky has observed this technique and its variations, like DLL sideloading, in targeted attacks on organisations in Russia, Africa, South Korea, as well as other countries and regions.
To further enhance its protection capabilities against this threat, Kaspersky SIEM has introduced a specialised AI-based subsystem that continuously analyses information about all loaded libraries.
The new feature has already proven effective, helping to detect an attack by the APT group ToddyCat. It enabled the threat to be identified and blocked at an early stage, preventing any impact on the targeted organisations. The model also uncovered attempts to infect potential victims with an infostealer and a malicious loader.
“We are seeing DLL hijacking attacks become more common, where a trusted program is tricked into loading a fake library instead of the real one. This gives attackers a way to secretly run their malicious code.
“This technique is difficult to detect, and this is where AI can help. Using advanced protection techniques empowered with AI is now essential to staying ahead of these evolving threats and keeping critical systems safe,” says Anna Pidzhakova, Data Scientist at Kaspersky’s AI Research Center.
Securelist has published two related articles: the first explains how a machine-learning model was developed to detect DLL hijacking attacks, while the second describes how this model was integrated into the Kaspersky SIEM platform. The updated Kaspersky SIEMnow features AI functionality for detecting signs of DLL hijacking attacks, improving detection efficiency.
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