E-Business
CEMA Internet of Things Market to Explode In 2015- IDC

The Internet of Things (IoT) market in Central and Eastern Europe, the Middle East, and Africa (CEMA) region is taking off. Although still nascent, it is growing rapidly and offers considerable potential for the rest of the decade, according to global ICT market intelligence firm IDC.
In 2015, the Internet of Things market in CEMA will soar, bringing critical technology innovation, enabling business process innovation, and driving the digital transformation further than has been possible so far.
IDC said it expects the CEMA IoT market to exceed $50 billion by 2018, at about the same time the installed base will reach approximately two billion autonomous devices or “things” connected to networks across CEMA.
That said, the IoT adoption rate will be far from uniform across industry sectors.
To shed light on the future patterns of this IT phenomenon, IDC’s regional market intelligence team has compiled its 2015 predictions for the for Internet of Things market in CEMA as outlined below:
Strong enthusiasm for IoT-based solutions will accelerate digital transformation in CEMA healthcare.
• The Internet of Things will help to overcome barriers to the adoption of cloud technologies in manufacturing.
• Vehicle-to-Vehicle (V2V) and Vehicle-to-Infrastructure (V2I) communication will become critical areas for the future success of the connected vehicle market.
• Spending on the IoT for omnichannel operations will double by 2018.
• In-store consumer digital offers/personalized promotions will keep customers in stores.
• CEMA telcos will struggle with the complexity of M2M.
• Security will be the top concern of companies deploying IoT, thus presenting opportunities for security solutions providers.
• Public safety and emergency response will account for more than one-third of government IoT spending between 2013 and 2018.
• By 2020, upwards of 35% of commercial and public people monitoring systems in Central and Eastern Europe will be directly connected to traffic and other public management systems.
• Smart cities dynamics will remain fragmented across the region.
• Bonus: The GCC region will record strong growth in IoT activity.
In 2015, the IoT market will record double-digit growth and provide high revenue opportunity for all vendors in this ecosystem due to the unparalleled opportunity to connect ‘things’ in a consumer and enterprise context. “While the Internet of Things market in CEMA is still in its early stages, growth momentum has already picked up,” noted Milan Kalal, senior research analyst with IDC CEMA.” “However, the development of this market will not be consistent across all industry sectors. Those that have already implemented IoT or have plans to do so (e.g., manufacturing, transportation, and healthcare entities) will record the most immediate growth.”
IDC’s latest report Central and Eastern Europe, the Middle East and Africa Internet of Things Market 2015 Top 10 Predictions tagged: #EIOT05X, provides strategic market context regarding IoT evolution in CEMA, addressing key drivers and technology trends and their impact on investments in IoT solutions across various industry sectors.
The predictions are designed to help company leaders capitalize on emerging IoT market opportunities and plan for future growth.
IDC will provide additional and more detailed descriptions of IoT-related drivers, initiatives, and IT spending in CEMA in its subscription service, Central and Eastern European Internet of Things Ecosystem and Trends.
The Company is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets.
E-Business
Jumia Replatforms its Retail Media Program to Mirakl Ads to Enhance Marketplace Advertising

Jumia, e-Commerce platform in Africa, has partnered with Mirakl to elevate its marketplace advertising capabilities by deploying Mirakl Ads, a retail media solution uniquely designed to optimize performance for both first-party and third-party sellers.
This move strengthens Jumia’s efforts to deliver more value to its sellers, enhance the customer experience, and unlock profitable and sustainable new sources of revenue. Retail media is a rapidly growing sector within the e-commerce industry, expected to reach $204 billion by 2027 with a projected compound annual growth rate (CAGR) of 17.2%.
Jumia’s adoption of Mirakl Ads positions the company at the forefront of digital advertising innovation in Africa, unlocking significant opportunities to increase revenue generation. With growing usage across its platform, Jumia is well-placed to capitalize on this momentum by delivering improved advertising tools to sellers and more relevant, personalized product recommendations to customers.
“Advertising is a key growth lever in our marketplace strategy, and this partnership with Mirakl allows us to accelerate that journey with speed and scale.
“By integrating Mirakl Ads, we’re empowering our sellers with smarter tools and delivering a better, more personalized experience to our customers. It also positions us to unlock new revenue streams while deepening engagement across our platform. Importantly, this partnership supports our ambition to grow gross profit and accelerate our path to profitability,” said Francis Dufay, CEO of Jumia.
The collaboration is a testament to Mirakl’s ability to rapidly deploy enterprise-grade solutions, with Jumia launching Mirakl Ads in just two months. This showcases the platform’s ease of integration and fast time-to-value. Now live, the solution equips Jumia’s advertising ecosystem with advanced automation, AI-powered optimization, and seamless campaign management.
With Mirakl Ads, all advertisers – from the biggest brands to the smallest marketplace sellers – can now boost their sales by leveraging advertising campaigns in Ghana, Uganda, Kenya, Nigeria, Senegal, Egypt, Algeria, Morocco and Ivory Coast.
“Jumia’s decision to replatform to Mirakl Ads is a powerful validation of our platform’s ability to deliver immediate and measurable impact for leading marketplaces. By combining Mirakl’s cutting-edge retail media technology with Jumia’s deep market reach, we are enabling sellers to grow faster and customers to benefit from a more relevant, engaging experience. This partnership is a true milestone, not only for Jumia and Mirakl, but for the future of digital commerce across Africa.” said Adrien Nussenbaum, cofounder and co-CEO of Mirakl.
Through this partnership, Jumia is taking a decisive step in accelerating monetization, improving customer engagement, and advancing its long-term financial performance and profitability.
E-Business
Galaxy Backbone, Rural Electrification Agency Commit to Deepening Digital and Energy Access Across Nigeria

In a major step towards deepening Nigeria’s digital and energy infrastructure, Galaxy Backbone Limited (GBB) and the Rural Electrification Agency (REA) have signed a strategic Memorandum of Understanding (MoU) at a brief but impactful ceremony held in Abuja.
The MoU signals a collaborative effort between both agencies to enhance Nigeria’s digital transformation agenda by integrating reliable energy solutions with cutting-edge ICT infrastructure, especially in higher institutions, Government institutions, underserved and rural communities across the country.
Speaking at the event, the Managing Director/CEO of Galaxy Backbone, Professor Ibrahim A. Adeyanju, described the partnership as “a landmark moment in Nigeria’s journey towards a digitally empowered, sustainably powered, and inclusively connected nation.”
“This partnership exemplifies what is possible when two visionary government institutions come together, united by shared goals and driven by the desire to improve the lives of Nigerians everywhere,” he said.
Professor Adeyanju emphasized that while Galaxy Backbone’s core mandate is to provide secure digital infrastructure that powers government operations, reliable and sustainable energy particularly in rural areas is essential to fully actualize digital transformation.
Major highlights of the MoU include:
- Solar electrification of some of GBB’s Metro Fibre sites in Abuja by the REA.
- Powering Hostels of Higher Institutions across the country through the Fibre to Hostel Project being driven by the Federal Ministry of Communications Innovation and Digital Economy (FMCIDE).
- Support for the rollout of the 774 Local Government Digitization Initiative, beginning with six pilot Local Government Areas.
- Provision of LANs, access points, cloud services, colocation infrastructure, and temporary connectivity to enhance REA’s operational facilities nationwide.
The Managing Director of the Rural Electrification Agency Mr Abba Aliyu, in his remarks, expressed optimism that this collaboration will further bridge the digital and energy divide across Nigeria. He noted that by combining REA’s achievements in expanding energy access with GBB’s robust ICT backbone, both agencies are poised to create lasting impact across governance, education, healthcare, and entrepreneurship.
This partnership is also in direct alignment with the Renewed Hope Digital Transformation Agenda of President Bola Ahmed Tinubu, GCFR, which envisions an inclusive digital economy powered by innovation and sustainable energy.
The ceremony was attended by top management from both organizations as well as members of the media.
With today’s signing, Galaxy Backbone and the Rural Electrification Agency have set the tone for stronger, smarter, and more inclusive public service delivery powered by strategic inter-agency collaboration.
E-Business
NIMC Says NIN Services Back Online

National Identity Management Commission (NIMC) has announced the restoration of its National Identification Number (NIN) verification services nationwide.
This, according to the commission, follows the completion of a system maintenance exercise.
In a statement issued on Friday, the NIMC confirmed that all previously disrupted services have resumed.
“NIMC wishes to inform the general public that the recent technical maintenance has been completed and all services have been restored,” the statement read.
The NIMC urged Nigerians seeking to enroll for NIN to visit the its official website to locate the nearest enrollment centers.
The agency also encouraged individuals to make use of its self-service portal for tasks such as data modification, including name changes.
To further ease the verification process, the Commission recommended downloading the NIMC NameAuth app (oath.app) from the Google Play Store or Apple App Store for quick and secure NIN authentication.
NIMC expressed appreciation for the public’s patience during the service disruption, which had impacted banks, telecom providers, and government agencies that rely on NIN verification for their operations.
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