General News
Chain Reactions Deepens Media, Neuroscience and Storytelling Practice

Chain Reactions Africa, one of the continent’s leading Public Relations and Integrated Communications Consultancies, has announced the appointment of Lanre Odukoya as an Associate Consultant, Media, Neuroscience and Storytelling.

Odukoya, a distinguished media and communications professional, brings a wealth of experience to Chain Reactions Africa as the company deepens its consumer neuroscience practice.
Before his new role, he served as the Media and Communications Manager at Caritas Communications Limited, Africa’s pioneering energy, oil, and gas consulting firm.
In this capacity, Odukoya successfully led a media team that delivered critical market insights to multinational clients navigating the complex energy, oil, and gas sectors in Nigeria and across emerging markets.
During his tenure at Caritas, Odukoya orchestrated highly effective campaigns that resulted in a 55% increase in organic search traffic and a 25% improvement in conversion rates within just 12 months.
His efforts have supported leading brands such as Lekoil Nigeria Limited, MainOne (an Equinix Company), Standard Chartered Bank, Union Bank, Savannah Energy, Seplat Energy, Total Energies, Tetra Pak, Globeleq, Waltersmith Petroman, and Pan Ocean Oil Exploration Company, among many others.
Before transitioning to Integrated Marketing Communications, Odukoya had a successful careerin print journalism spanning nearly two decades.
He was a founding editorial member of New Telegraph Newspapers, served as Assistant Editor at City People Magazine, a columnist at ThisDay Newspapers, and Senior Editor at Opera News Nigeria. Odukoya is also a Nigerian Breweries Golden Pen Prize-nominee and has made significant contributions to numerous local and international lifestyle publications.
Speaking on the choice of Odukoya to lead its Media, Neuroscience and Storytelling specialty, Managing Director and Chief Strategist of Chain Reactions Africa, Israel Jaiye Opayemi described the firm’s choice of Lanre Odukoya as an extremely intentional one.
“For over a decade now, we have methodically invested in Consumer Neuroscience.As human beings, our brains are wired to respond to stories, which can impact our emotions, memories, and social connection. We have added Odukoya to our league of professionals to lead that specialty,” Opayemi asserted.
Opayemi furthersaid, “Chain Reactions Africais excited to welcome Odukoya to its tribe of storytellers who help our clients with crafting stories that fire the right neurons in people, be it to enable them to make purchase decision or to embrace a new public policy.” He describes Odukoya’s expertise in media strategy, communications, and brand management as a valuable addition to the best-of-breed solutions Chain Reactions Africa offers its clients across Africa and beyond.
General News
Myitura Launches Women-Focused Healthcare Financing Solutions to Bridge Access Gap

In commemoration of Women’s Month, health-tech platform Myitura has released a new white paper addressing the critical gaps in healthcare financing for women in Nigeria.

Titled “Closing the Gap: Healthcare Financing for Women in Nigeria,” the report highlights how high out-of-pocket costs, limited insurance coverage, and socio-economic factors continue to prevent women from accessing timely healthcare.
According to the report, over 70% of healthcare expenses in Nigeria are paid out-of-pocket, disproportionately affecting women who often delay care due to financial and social constraints.
“When women can afford to take care of their health early, we don’t just save lives; we strengthen families, communities, and the economy,” said Chialuka Kelechi, MyItura’s Chief of Staff.
Key Insights from the White Paper:
- Preventable conditions often escalate due to delayed care
- Women are more likely to deprioritize their own health
- Affordable, structured healthcare financing can significantly improve outcomes
Introducing a Women’s Health Initiative
As part of its commitment, Myitura is launching affordable women-focused health packages (powered by Mediloan), starting at ₦58,180, designed to encourage preventive care and early detection.
The package provides access to:
- Fasting/Random Blood Sugar
- Urinalysis
- Electrolytes
- Urea
- Creatinine
- Pap Smear Submitted slides
- HIV I & II Rapid (Qualitative)
- Hepatitis B Surface Antigen Screening (Rapid)
- Hepatitis C Virus Screening (Rapid)
- Abdominopelvic Ultrasound
- Ongoing support via the Myitura platform
Access:
Women can access these packages by downloading the Myitura app, which makes healthcare more accessible and convenient.
Myitura is a health-tech platform focused on improving access to healthcare through financing, technology, and preventive care solutions.
General News
DBI Unveils Nigeria Digital Economy Outlook 2026: Q1 Report Highlights Strategic Trends, Risks

DigitalSENSE Business Intelligence (DBI), powered by ITREALMS Media, has launched the Nigeria Digital Economy Outlook 2026: Q1 Intelligence Report (Executive Edition), delivering vital insights for navigating Nigeria’s fast-paced digital landscape.

This executive summary spotlights trends, risks, and opportunities in telecommunications, fintech, digital infrastructure, policy shifts, and investment flows. It underscores digital transformation’s pivotal role in boosting economic growth, financial inclusion, and nationwide innovation.
DBI Publisher, Ogbuefi Remmy Nweke, emphasized its value for leaders: “This Executive Edition offers a sharp, strategic view of Nigeria’s digital economy during a pivotal moment. As the sector surges ahead, reliable intelligence is key to seizing opportunities and tackling risks.”
Key highlights include:
Broadband infrastructure expansion.
Surge in digital payments adoption.
Evolving regulations.
Investor pivot to sustainable, profitable ventures.
The report urges action on digital financial inclusion, infrastructure funding, skills training, and public sector digitization.
Freely accessible, the Executive Edition complements the premium Full Edition with in-depth analysis for executives and institutions. Stakeholders can request full access or briefings.
Media & Access Contacts:
Email: [email protected]
Website: www.itrealms.com.ng
General News
NASENI Renewable Energy Industrial Park Underway as Construction Gains Momentum

The on-going construction works at the National Agency for Science and Engineering Infrastructure, NASENI’s Renewable Energy Industrial Park, Gora, Nasarawa State is gathering momentum as the project is envisioned to address the country’s energy needs.

NASENI’s Renewable Energy Industrial Park, Gora, Nasarawa State
The project occupying a 40-hectare park designed as a multi-energy hub will help curb capital flight and save foreign exchange expenditure by enabling local production of key renewable energy components such as solar panels, mounting racks, wind systems and biomass technologies.
Speaking during an inspection visit on the project site on Tuesday, March 31, 2026, Special Adviser to the Executive Vice Chairman on Renewable Energy, Engr. Suyud Abdullahi Muhammad, who also serves as the Gora Project Manager, disclosed that the initiative is designed to significantly reduce Nigeria’s dependence on imported renewable energy equipment.
“There will be a wind assembly plant, small hydro power equipment production, and solar panel manufacturing; Renewable energy goes beyond just solar, and this park reflects that broader vision,” he said.
Abdullahi noted that the project aligns with NASENI’s goal of reducing energy poverty in Nigeria, where over 80 million citizens remain off-grid, while many connected to the national grid continue to experience inadequate power supply.
The Special Adviser also emphasised on the project’s industrialisation potential, highlighting its role in job creation and value chain development. The park is expected to generate 2,000 direct jobs, with an additional 50,000 indirect employment opportunities across supporting industries when completed.
“This initiative will localise the renewable energy value chain. Instead of relying on imports, Nigeria will begin to produce and eventually export these technologies, starting with the West African market and scaling up to the rest of the continent,” he added.
On sustainability and long-term viability, he revealed that the project is being executed in collaboration with private sector players, academia and other stakeholders, in line with NASENI’s “3Cs” principle of Creation, Collaboration and Commercialisation.
The ongoing construction is being handled by about 35 contracting firms, each handling specific components at varying levels of execution such as Multipurpose Halls for industrial productions, Research and Development (R&D) Centre, Knowledge Park, Energy Centre, Workshops, Researchers Lodge, Studio Apartments, Clinic, Restaurant, Wellness Centre, Solar Farm, Drivers Lounge, Gate House, Internal roads and drainage system and Fencing.
The Gora Renewable Energy Industrial Energy Park is considered a key component of the Federal Government’s Renewed Hope Agenda, aimed at strengthening local manufacturing, enhancing energy security and positioning Nigeria as a renewable energy hub in Africa.
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