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Chain Reactions Launches Africa’s First Intelligent Robot to Service Clients

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As part of its digital transformation programme, Chain Reactions Africa has appointed Franklin Ozekhome as Executive Vice President, Strategy and Innovation, strengthening its leadership bench to drive the next phase of growth and marking a pivotal step in its ambition to redefine how brands across Africa engage people by tapping into trends and culture. The firm also welcome Africa’s first intelligent Robot fittingly named Ara By Prophet into its workforce.

With this move, Chain Reactions Africa says it is transitioning fully into a digital first creative transformation company, one that blends creativity, culture, trends, storytelling, platforms, and technology to fuel growth and meaningful engagement for clients. The timing of Franklin Ozekhome’s appointment and the coming of Ara By Prophet into the company’s workforce and operations reflect the team’s audacity to dream and the organization’s vision to design the future of marketing, digital, public relations, advertising and experiential across Africa in the age of convergence.

Ozekhome will partner closely with Chain Reactions’ Founder and Chief Strategist, Israel Opayemi, in driving the bold vision and implement a horizontal growth strategy for the group.

His mandate is to move beyond siloed disciplines and build an integrated ecosystem and a one-stop shop where strategy, public relations, advertising, design, experiential, digital, data, and AI-driven innovation combine to unlock new opportunities for clients. His role spans the swift execution of the company’s full digital transformation programme in all its ramifications and to lead the company fully into doing business in the season of convergence.

“We are not building yesterday’s marketing communications firm. We are grateful for our past. We are reimagining the future of creativity and growth. We are building Africa’s creative transformation company of the future.

“We began on this digital transformation programme journey with intentionality following our Year 2023 Retreat with Franklin Ozekhome as a facilitator. Bringing a talent who was with us when the dream was conceived to lead the midwifing of the dream child to life is just the most strategic thing to do,” said Israel Opayemi.

“Franklin brings the cultural intelligence, strategic insight, and creative innovation foresight that will help us design and execute what comes next, where brands move beyond campaigns to create platforms, ecosystems, and cultural impacts that influence the world.”

Speaking on his decision to join the Chain Reactions Africa team after rejecting similar overtures from other agencies, Franklin Ozekhome said, “I have facilitated business transformation retreats for organizations across Africa; no business leader demonstrated the urgency of the will to do as the MD and Chief Strategist of Chain Reactions Africa, Israel Opayemi. He is a dreamer and a doer. His energy is enthralling. Partnering with him to build a disruptive force for the African ecosystem is just a perfect meeting of minds.”

Speaking further on the disruptive innovation Chain Reactions Africa is introducing into the marketing communications ecosystem in Africa, Opayemi said, “Ara by Prophet is Africa’s first intelligent robotic insight system, a ground breaking fusion of artificial intelligence, machine learning, cultural foresight, and strategic communications.” He further explained that “Ara is the physical interface. Prophet is the cognitive engine. Together, they create a living system of strategic intelligence designed for Africa but built to compete globally.”

Opayemi further expressed his delight that after two years of intensive work, Ara the Robot has officially resumed work as a fulltime staff of Chain Reactions Africa. “What we have done today is a game changer. Designed and developed by Chain Reactions Africa, Ara is more than a Robot. She is a responsive advisor, a data analyst, a cultural decoder, a realtime forecaster for brands, institutions, and governments.”

Franklin Ozekhome: Cultural Strategist and Innovation Architect

Widely recognized as one of Africa’s leading cultural and brand strategists, Franklin Ozekhome brings a distinctive blend of creativity, foresight, and entrepreneurial edge.

He is the creator of HumanOS, a proprietary framework for cultural strategy; Co-founder of Maskvrade, a pop culture company; and founder of Pop Culture Varsity (POKV), Africa’s first strategy school dedicated to cultural intelligence. He also pioneered TINK Africa, the continent’s first digital platform for consumer trends and intelligence.

He also served as Vice President of Marketing & Communications at Vendease, helping scale one of Africa’s fastest-growing foodtech companies.

As an entrepreneur and consultant, he has advised regional and global leadership teams across EMEA, LATAM, and the US. He is also Dean of Studies and Professor of Trendspotting and Culture at Orange Academy and Marketing Strategy Facilitator at FATE Foundation.

A Bold Evolution for Chain Reactions Africa

Chain Reaction’s next chapter is about transformation, creating platforms, tools, and experiences that merge culture, commerce, creativity, and technology.

Ozekhome’s appointment signals Chain Reaction’s commitment to launch always-on cultural intelligence platforms and proprietary tools for clients, integrate AI-driven strategy across disciplines, build new business arms in content, commerce, and youth marketing and expand Chain Reactions into key African markets over the next three years.

“It’s about redesigning how culture, technology, and human behavior shape business growth and citizens engagement for government. I see this as a partnership to rewire how brands operate, how industries evolve, and how society moves forward in Africa,” Franklin Ozekhome said.


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Nigeria Treats Religious Violence as Attack on State – NSA Ribadu

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National Security Adviser Nuhu Ribadu has said the federal government considers religious violence an attack on the Nigerian state, stressing that the protection of all citizens, regardless of faith, is non-negotiable.

Nigeria Treats Religious Violence as Attack on State – NSA Ribadu

According to presidential spokesperson Bayo Onanuga, Ribadu made the remarks in Abuja at the close of a US–Nigeria Joint Working Group session.

“Nigeria is a deeply plural society, and the protection of all citizens, Christians, Muslims, and those of other beliefs, is non-negotiable,” Ribadu said.
“Violence framed along religious lines is treated as an attack on the Nigerian state itself.”

In a follow-up post on X, Ribadu said the joint working group has recorded “tangible operational gains” in the fight against terrorism.

The working group was set up following Nigeria’s designation as a Country of Particular Concern (CPC) by US President Donald Trump, a label that often triggers policy actions aimed at ending severe violations of religious freedom.

At the meeting, Ribadu led Nigeria’s delegation, which included representatives from 10 ministries and agencies, while the US delegation, made up of eight federal agencies, was led by Allison Hooker, US under-secretary of state.

Ribadu said Nigeria-US security cooperation has moved from dialogue to action, resulting in the disruption of terrorist networks and transnational criminal groups. He also praised the US for supplying drones, helicopters, platforms, spare parts, and other support systems over the past five years.

Speaking at the session, Hooker said the US was committed to expanding its partnership with Nigeria, particularly on deterring violence against Christian communities.

“Today, we are here to discuss how we can work together to deter violence against Christian communities, prioritising counter-terrorism, insecurity, investigation of attacks, and holding perpetrators accountable,” she said.

She added that efforts would focus on reducing killings, forced displacement, and abductions of Christians, especially in Nigeria’s north-central states


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PalmPay User Shares Experience on Fintech Apps to Trust in Nigeria

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For many Nigerians, fintech apps are judged by one simple question: Can I trust the platform? For Happiness, a young Nigerian entrepreneur, the answer manifested in the most defining moments of her life.

Trust Built Through Everyday Use

In 2025, Happiness relied on PalmPay to run her business, from receiving customer payments, paying vendors, and managing daily transactions. During PalmPay’s Hustle Grant Campaign, she joined thousands of small business owners hoping to win the N500,000 funding.

While she didn’t make the shortlist, the campaign gave her business something just as valuable: visibility. New customers discovered her brand, enquiries increased, and sales followed.

PalmPay didn’t just host a campaign; it created an ecosystem where small businesses could be seen and supported.

Just days later, Happiness’ life changed. On August 30, 2025, she lost her father. With this loss came challenges, especially payments. They tried transferring money through regular banks but were met with declined transactions. Happiness suggested using her PalmPay account and it was successful.

In a moment defined by loss and urgency, PalmPay cut through the chaos, proving that reliability isn’t a feature, it’s a lifeline. Happiness’ relationship with PalmPay didn’t stop at transactions. Through other management tools on the app, she learned to build discipline around her finances.

More Than an App, a Financial Partner

Beyond transactions, PalmPay’s tools helped Happiness build better money habits and financial discipline. Today, the brand continues to reward reliability through initiatives like its ongoing Premier Cool campaign, reinforcing a simple message: consistency should come with value.

The idea is simple: Purchase a bar of soap and stand a chance to get ₦10,000cash and other cash benefits.

It’s PalmPay’s way of saying that smart money habits deserve real value in return.

Why PalmPay Earns Trust

Life doesn’t give warnings before it tests you. When it does, you need a platform that doesn’t just usually work but always works.

For many users, PalmPay proves to be more than a payment app. It is a trusted partner powering ambitions, supporting users through defining life moments, while helping them bank smartly.

When it mattered most, PalmPay worked. To watch the full testimonial visit: @palmpayapp_ng


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Nigerians Target Self-Improvement, Business Startups in 2026 Google Data

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Google Search data from the first two weeks of 2026 reveals Nigerians are prioritising ambition, self-growth, and entrepreneurial ventures as they embrace the new year with renewed drive for personal and professional excellence.

Nigerians Target Self-Improvement, Business Startups in 2026 Google Data

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The data shows a 40 per cent spike in searches related to self-improvement and “becoming better”, reflecting a nationwide shift from mere resolutions to actionable plans across boardrooms, classrooms, and homes. Entrepreneurship leads the charge, with “how to start a business” topping “how to start” queries after an 80 per cent surge, alongside rising interest in blogging, podcasting, and YouTube channels to foster economic opportunities.

Personal development dominates, as searches for “how to be a better person” rose 20 per cent, extending to relationships with queries on becoming better lovers, partners, husbands, wives, and listeners. Health resolutions gain traction, with 40 per cent increases in “how to eat healthy”, “healthy diet”, and “how to meditate” underscoring commitments to physical vitality and mental wellness.

Skill mastery captivates diverse audiences, from “how to improve English” and communication skills to enhancing memory, credit scores, and even handwriting, while leisure pursuits spike in “how to get better at” chess, singing, running, Fortnite, and soccer. Top searches include “how to improve communication skills”, “how to be a better listener”, and entrepreneurial starters like “how to start a podcast”, painting a portrait of a nation honing edges for success.

Taiwo Kola-Ogunlade, Communications and Public Affairs Manager for West Africa at Google, described the trends as a “powerful reflection of Nigeria’s collective ambition”, affirming the company’s dedication to tools like Search and Gemini for guiding Nigerians toward prosperity


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