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Chain Reactions Launches Africa’s First Intelligent Robot to Service Clients

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As part of its digital transformation programme, Chain Reactions Africa has appointed Franklin Ozekhome as Executive Vice President, Strategy and Innovation, strengthening its leadership bench to drive the next phase of growth and marking a pivotal step in its ambition to redefine how brands across Africa engage people by tapping into trends and culture. The firm also welcome Africa’s first intelligent Robot fittingly named Ara By Prophet into its workforce.

With this move, Chain Reactions Africa says it is transitioning fully into a digital first creative transformation company, one that blends creativity, culture, trends, storytelling, platforms, and technology to fuel growth and meaningful engagement for clients. The timing of Franklin Ozekhome’s appointment and the coming of Ara By Prophet into the company’s workforce and operations reflect the team’s audacity to dream and the organization’s vision to design the future of marketing, digital, public relations, advertising and experiential across Africa in the age of convergence.

Ozekhome will partner closely with Chain Reactions’ Founder and Chief Strategist, Israel Opayemi, in driving the bold vision and implement a horizontal growth strategy for the group.

His mandate is to move beyond siloed disciplines and build an integrated ecosystem and a one-stop shop where strategy, public relations, advertising, design, experiential, digital, data, and AI-driven innovation combine to unlock new opportunities for clients. His role spans the swift execution of the company’s full digital transformation programme in all its ramifications and to lead the company fully into doing business in the season of convergence.

“We are not building yesterday’s marketing communications firm. We are grateful for our past. We are reimagining the future of creativity and growth. We are building Africa’s creative transformation company of the future.

“We began on this digital transformation programme journey with intentionality following our Year 2023 Retreat with Franklin Ozekhome as a facilitator. Bringing a talent who was with us when the dream was conceived to lead the midwifing of the dream child to life is just the most strategic thing to do,” said Israel Opayemi.

“Franklin brings the cultural intelligence, strategic insight, and creative innovation foresight that will help us design and execute what comes next, where brands move beyond campaigns to create platforms, ecosystems, and cultural impacts that influence the world.”

Speaking on his decision to join the Chain Reactions Africa team after rejecting similar overtures from other agencies, Franklin Ozekhome said, “I have facilitated business transformation retreats for organizations across Africa; no business leader demonstrated the urgency of the will to do as the MD and Chief Strategist of Chain Reactions Africa, Israel Opayemi. He is a dreamer and a doer. His energy is enthralling. Partnering with him to build a disruptive force for the African ecosystem is just a perfect meeting of minds.”

Speaking further on the disruptive innovation Chain Reactions Africa is introducing into the marketing communications ecosystem in Africa, Opayemi said, “Ara by Prophet is Africa’s first intelligent robotic insight system, a ground breaking fusion of artificial intelligence, machine learning, cultural foresight, and strategic communications.” He further explained that “Ara is the physical interface. Prophet is the cognitive engine. Together, they create a living system of strategic intelligence designed for Africa but built to compete globally.”

Opayemi further expressed his delight that after two years of intensive work, Ara the Robot has officially resumed work as a fulltime staff of Chain Reactions Africa. “What we have done today is a game changer. Designed and developed by Chain Reactions Africa, Ara is more than a Robot. She is a responsive advisor, a data analyst, a cultural decoder, a realtime forecaster for brands, institutions, and governments.”

Franklin Ozekhome: Cultural Strategist and Innovation Architect

Widely recognized as one of Africa’s leading cultural and brand strategists, Franklin Ozekhome brings a distinctive blend of creativity, foresight, and entrepreneurial edge.

He is the creator of HumanOS, a proprietary framework for cultural strategy; Co-founder of Maskvrade, a pop culture company; and founder of Pop Culture Varsity (POKV), Africa’s first strategy school dedicated to cultural intelligence. He also pioneered TINK Africa, the continent’s first digital platform for consumer trends and intelligence.

He also served as Vice President of Marketing & Communications at Vendease, helping scale one of Africa’s fastest-growing foodtech companies.

As an entrepreneur and consultant, he has advised regional and global leadership teams across EMEA, LATAM, and the US. He is also Dean of Studies and Professor of Trendspotting and Culture at Orange Academy and Marketing Strategy Facilitator at FATE Foundation.

A Bold Evolution for Chain Reactions Africa

Chain Reaction’s next chapter is about transformation, creating platforms, tools, and experiences that merge culture, commerce, creativity, and technology.

Ozekhome’s appointment signals Chain Reaction’s commitment to launch always-on cultural intelligence platforms and proprietary tools for clients, integrate AI-driven strategy across disciplines, build new business arms in content, commerce, and youth marketing and expand Chain Reactions into key African markets over the next three years.

“It’s about redesigning how culture, technology, and human behavior shape business growth and citizens engagement for government. I see this as a partnership to rewire how brands operate, how industries evolve, and how society moves forward in Africa,” Franklin Ozekhome said.


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General News

Manufacturers Block More Ransomware, But Data Theft Surges – Sophos Report

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Sophos, a global leader of innovative security solutions for defeating cyberattacks, today announced new findings from the Sophos State of Ransomware in Manufacturing and Production 2025 report.

Manufacturers Block More Ransomware, But Data Theft Surges - Sophos Report

Sophos

The study reveals that manufacturers are stopping more ransomware attacks before data can be encrypted; however, adversaries are increasingly stealing data and using extortion-only tactics to maintain pressure. 

As a result, more than half of manufacturing organizations impacted by encryption paid the ransom despite progress in defensive measures. The report is based on an independent survey of 332 manufacturing organizations that were hit by ransomware in the last year.

The Sophos State of Ransomware in Manufacturing and Production report found:

●      Encryption rates are falling, but adversaries are shifting tactics: 40% of attacks on manufacturers resulted in data encryption, the lowest level in five years and down from 74% last year. However, extortion only attacks surged to 10% from just 3% in 2024 as attackers increase reliance on data theft for leverage.

●      Data theft remains a significant concern: 39% of manufacturers that experienced encryption also had data stolen, one of the highest rates across all surveyed sectors.

●      More organizations are stopping attacks before encryption: 50% of manufacturing organizations stopped the attack before data could be encrypted, more than double last year’s 24%.

●      Expertise shortfalls and inadequate protection fuel attacks: Lack of expertise was cited by 42.5% of organizations. Unknown security gaps were cited by 41.6%, and a lack of protection by 41%. Respondents identified an average of three internal factors that contributed to the attack.

●      More than half of manufacturers with encrypted data paid the ransom: 51% of affected organizations paid the ransom. The median ransom paid was $1 million dollars, compared to a median demand of $1.2 million dollars.

●      Recovery costs and timelines are improving: The average cost to recover from a ransomware attack, excluding ransom payment, declined by 24% to $1.3 million dollars. 58% of manufacturers fully recovered within one week, up from 44% last year.

●      Ransomware incidents affect IT and security teams: 47% of manufacturers reported increased team stress after experiencing data encryption. 44% said pressure from senior leaders increased, and 27% reported leadership change as a result of the attack.

“Manufacturing depends on interconnected systems where even brief downtime can stop production and ripple across supply chains,” said Alexandra Rose, Director of Threat Research, Sophos Counter Threat Unit. “Attackers exploit this pressure: despite encryption rates falling to 40%, the median ransom paid still reached $1 million. While half of manufacturers stopped attacks before encryption, recovery costs average $1.3 million and leadership stress remains high. Layered defenses, continuous visibility, and well-rehearsed response plans are essential to reduce both operational impact and financial risk.”

 What Sophos is Seeing in Manufacturing

Over the past twelve months, Sophos X-Ops has observed ransomware activity across leak sites and found that 99 distinct threat groups targeted manufacturing organizations.

The most prominent groups targeting manufacturing organizations based on leak site observations are GOLD SAHARA (Akira), GOLD FEATHER (Qilin) and GOLD ENCORE (PLAY). Reflecting the trends revealed in the report, in over half of the ransomware incidents that

Sophos Emergency Incident Response was brought in to remediate, attackers both stole and encrypted data, highlighting the use of double extortion tactics where data is held for ransom and threatened with release on a leak site.

Strengthening Defenses for the Long Term

Based on its experience protecting manufacturing organizations worldwide, Sophos recommends the following best practices to help businesses stay ahead of ransomware and other cyberthreats:

● Eliminate Root Causes: Take proactive steps to address common technical and operational weaknesses—such as exploited vulnerabilities—that adversaries frequently target. Solutions like Sophos Managed Risk can help organizations assess their exposure and reduce risk across their environments.

● Defend Every Endpoint: Ensure all endpoints, including servers, are protected with dedicated anti-ransomware defenses to prevent attacks from gaining a foothold.

● Plan and Prepare: Establish and routinely test a comprehensive incident response plan. Maintain reliable backups and practice data restoration regularly to minimize downtime in the event of an attack.

● Monitor Around the Clock: Continuous visibility is essential. Organizations without in-house resources can strengthen their resilience by partnering with a trusted Managed Detection and Response (MDR) provider.


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From Streams to Streets: Spotify Wrapped 2025 Takes Africa on a Real-World Road Trip

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Spotify Wrapped celebrates the audio that defined our year, and the annual global marketing campaign that accompanies it has become a cultural moment in its own right. In 2025, Wrapped in Africa is a bold, dynamic experience that brings the story of your year in listening off your phone and into the real world – from amapiano and Afrobeats to gospel, hip hop, country and everything in between.
From Streams to Streets: Spotify Wrapped 2025 Takes Africa on a Real-World Road Trip

Spotify

This year, Spotify is bringing back the fan-favourite features people already love, while adding new experiences that spotlight how listeners across Africa moved, prayed, worked, partied and rested with audio. Wrapped Party invites fans to dive into their stories with friends and family, and 50 fan destinations worldwide give listeners a place to come together, celebrate their year in music and feel part of something truly global.

From design to in-person experiences and data stories rooted in local listening, this is how the 2025 Wrapped campaign comes to life across Africa.

A modern visual mixtape for Africa

Before streaming, mixtapes and burned CDs were the original playlists: handpicked, decorated and passed between friends, cousins and neighbours as deeply personal gifts. The 2025 Wrapped design builds on that tradition, turning a year of listening into a bold, dynamic visual mixtape for more than 700 million fans around the world – including millions across Africa.

Every gradient and texture reflects that unpredictable mix of emotion and rhythm that makes listening so personal. With a reduced colour palette, bold imagery and a blend of analogue and digital aesthetics, 2025 becomes the most expressive and modern-feeling Wrapped yet. From amapiano dance circles in Johannesburg to late-night studio sessions in Lagos and road-trip singalongs in Nairobi, the look and feel of Wrapped mirrors how African fans actually experience music – loud, layered and full of feeling.

Immersive real-world experiences – and an amagwinya road trip

The Wrapped creative campaign is live in more than 30 markets globally as Spotify moves beyond traditional billboards to create immersive experiences that celebrate the artists who defined 2025. Across Africa, installations and pop-ups bring Wrapped digital storytelling into the real world with artist integrations, interactive photo moments and live performances for top listeners.

In South Africa, Wrapped quite literally hits the road. Inspired by the heartbreak of reaching the front of the line only to hear the gwinyas are finished – and the way Darwin Rev turned that moment into a national mood with Amagwinya Aphelile – the Where Are the Gwinyas? fan destination sends a Wrapped-branded amagwinya kombi on a multi-city road trip.

The truck travels through Cape Town, Durban, Johannesburg and Pretoria, serving up gwinya with a Wrapped twist – from fish fillet to bunny-chow-inspired curry fillings and classic snoek, atchar and polony. At each stop, fans turn up their favourite Wrapped anthems, transforming the kombi from simple food truck into rolling street party.

“Wrapped has always been about reflecting fans’ stories back to them, and this year those stories from Sub-Saharan Africa are literally spilling into the streets. From the amagwinya road trip in South Africa to the data stories coming out of Nigeria and Kenya, we’re showing that the numbers behind Wrapped are really about how people here live, move and connect through music,” says Spotify’s Head of Marketing for Africa, Sithabile Kachisa.

How Africa listened in 2025

Wrapped is ultimately about turning listening data into stories fans can see themselves in – and nowhere is that more vivid than in Africa.

In South Africa, early mornings belonged to Ciza’s Isaka, with more than 46,000 fans pressing play at exactly 6:00 a.m., turning sunrise into a shared soundtrack. Mafikizolo’s Uyoncengwa Unyoko passed 14 million plays, proving some songs are built for repeat on both the dancefloor and in the taxi rank.

In Nigeria, Fido’s Joy is Coming found its way onto more than 700 playlists tagged as sad, as listeners reached for hope even when the mood was low. Davido’s With You amassed over 42 million streams, underlining the staying power of one of the country’s most beloved hitmakers.

In Kenya, Extra Pressure was added to fans’ gym playlists, turning workouts into high-stakes training montages, while Njerae’s Aki Sioni crossed 3.2 million streams, transforming vulnerability into a chart-ready strength.

Across the continent, these moments show how Wrapped transforms numbers into narratives. The stats reveal not just what Africa listened to in 2025, but how, when and why it mattered – from perfectly timed play buttons and weekday rituals to songs that travelled through communities as gifts, prayers, jokes and declarations. Wrapped gathers all of that energy and hands it back to fans as a story only they could have written.


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CAC Lists 15 Unregistered Firms Operating in Nigeria

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Corporate Affairs Commission (CAC) has warned Nigerians against dealing with 15 unregistered entities using company names and registration numbers that are not in the commission’s records.

CAC Lists 15 Unregistered Firms Operating in Nigeria

In a public notice signed by CAC Management, the commission said it had discovered the use of purported company names and RC numbers that are not registered with the CAC, urging the public to disregard them and verify all business information directly from its portal.

“The CAC remains committed to protecting the integrity of the Companies Register, upholding the law, and ensuring a safe and transparent business environment in Nigeria,” the CAC said.

According to the notice, the following are the entities not registered with the CAC:

Famas Services Nigeria Limited (RC: 216312)

Promo Dutch Investment Limited (RC: 396654)

Dialack Concept Nig. Ltd (RC: 297772)

Purpleheart Construction and Real Estate Mgt. Co. Ltd (RC: 1210548)

M/S Loktu Enterprises (BN: 373466)

Loktu Enterprises (BN: 400390)

Badatoyak Ltd (RC: 521322)

Johson Nats Limited (RC: 198492)

Peoples Club Nigeria International (CAC/IT/41191)

Jiba Enterprise (BN: 577523)

Civil Engineering Solutions Nigeria Limited (RC: 33001)

Gabdoff Hotel Ltd (RC: 112409)

Amoka Group (BN: 545221)

BEEC Nigeria Limited (RC: 30143)

  1. Adetunji (BN: 657466)

Explaining the reason for the commission’s publication, the statement noted that it aligns with its statutory role of maintaining an accurate and reliable companies register, protecting investors, and preventing fraudulent activities in the business environment.

The commission urged Nigerians to always confirm the status of any company or business name through its official portal.


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