Broadcasting
Coca-Cola and BAF’s Tech Relevant Teacher Project Ends With 24,000 School Pupils Impacted

The Tech Relevant Teacher (TRT) Project, an education intervention in Nigeria sponsored by The Coca-Cola Foundation, has come to a successful close.

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The project, executed by implementing partners, Bunmi Adedayo Foundation (BAF), to ameliorate the impact of the COVID-19 pandemic on low- and middle-income schools through virtual teaching skills and tools training for school leaders and classroom teachers, concluded in June 2021.
Launched earlier this year, the Tech Relevant Teacher Project was developed following concerns around the increased digital divide in education, especially within low-income communities.
Multiple sources state that 25 million children in Nigeria were out of school due to the attendant effects of the pandemic, as the economic downturn disrupted the purchasing power of millions of families with fragile income streams.
As a result, the project focused on key activities and courses such as the School Leadership and Sustainability Conference (SLSC); 4-week Advanced Content Creation Classes held virtually; 8-Module Course on the BAF Learning Management System; 4-week Mentoring in Math and English Research; Pedagogy; Content Development and Advanced Content Digitization.
Through the TRT project, Coca-Cola sought to increase the digital learning competencies of teachers across select public and private schools in Nigeria.
The project, which spanned a seven-month period, recorded impressive numbers as over 24,000 children have been provided access to quality virtual education in their schools as a result of the training.
Additionally, 648 school leaders and classroom teachers drawn from 216 schools benefited from the intervention, as they attempted their first digital lessons enabled by over 2,000 hands-on interactive learning contents created in adaptive formats.
According to Nwamaka Onyemelukwe, director, Public Affairs, Communications & Sustainability, Coca-Cola Nigeria, the Tech Relevant Teacher Project could not have been initiated at a more opportune time as it significantly impacted the education sector in Nigeria.
“We could not be more delighted at the outcome of this project,” Nwamaka said.
“We were aware of the effects of the pandemic on access to quality education, especially within low-income communities and we decided to act. With support from our implementing partners, the Bunmi Adedayo Foundation, we are proud to have contributed significantly to closing the gap in education between underserved and privileged communities.
“Through our partnership, thousands of underserved children now have access to quality education while teachers have been empowered with relevant competencies in virtual teaching tools to facilitate quality education for years to come”, she concluded.
Other benefits available to beneficiaries of the initiative include the donation of 30 Computers, headsets with microphones and 30 PC External speakers to the 30 top-performing schools. BAF, however, maintains that the most celebrated outcome of the intervention is the production of several electronic preparatory courses in Mathematics and English for the Primary School Leaving Certificate Examination which will benefit thousands of students who wish to succeed at the Basic 6 terminal exams.
Femi Martins, programme director, Bunmi Adedayo Foundation, noted that the barrier between children in low-cost schools and other more advanced schools has now been significantly reduced as the Foundation seeks to “use technology to enhance learning and teaching for the underserved in Nigeria.”
Since its inception in 1984, The Coca-Cola Foundation has awarded over $1 billion in grants to support diverse sustainable community initiatives around the world.
Driven by a need to create a better-shared future for communities across the world, the foundation offers community support programs that have led to the improvement of the quality of life of these communities.
Broadcasting
MultiChoice Loses 2.8m Subscribers in Two Years

Video entertainment company MultiChoice’s woes are persisting with the company continuing to suffer massive losses in revenue and subscribers.
This emerged today when the DStv parent company announced its financial results for the year ended 31 March (FY25).
In a statement to shareholders on the Stock Exchange News Service, the JSE-listed firm says the past two financial years have been a period of significant financial disruption for economies, corporates and consumers across sub-Saharan Africa due to challenging macro-economic factors.
Combined with the impact of structural industry changes in video entertainment such as the rise of piracy, streaming services and social media, this has materially affected the overall performance of the MultiChoice Group, it notes.
Over this period, MultiChoice says the group lost 2.8 million active linear subscribers and had to absorb a R10.2 billion negative impact on its topline due to local currency depreciation against the US dollar.
For the year ended 31 March, the company reveals that linear subscribers were down 1.2 million or 8% year-on-year (YoY) to 14.5 million active subscribers, with the loss evenly split between South African (600 000) and Rest of Africa (600 000).
Although reflecting an improvement on FY24 trends, MultiChoice says this indicates ongoing broad-based pressure across the group’s entire customer base.
Active paying Showmax subscribers were up 44% YoY, reflecting healthy growth and gaining regional market share, it adds.
Group revenue declined by R5.2 billion or 9% YoY to R50.8 billion, mainly due to an 11% decline in subscription revenues (-1% organic) caused by foreign currency and subscriber volume headwinds and the deconsolidation of the NMSIS insurance business from December 2024, it explains.
According to the firm, this was partially offset by inflationary pricing and new product growth (DStv Internet, DStv Stream and Extra Stream).
Trading profit, which declined by R3.8 billion or 49% YoY to R4 billion, was materially affected by the R2.3 billion organic increase in trading losses in Showmax and the R5.2 billion in foreign currency revenue losses, partially offset by a significant outperformance in delivering total cost savings of R3.7 billion.
Adjusted core headline earnings, the board’s revised measure of the underlying performance of the business, shifted to a loss of R800 million (FY24: earnings of R1.3 billion) due to lower trading profit and hedging losses in FY25 (compared to gains in FY24), partially offset by smaller losses on cash remittances from Nigeria.
The group incurred a free cash outflow of R500 million in FY25 (FY24: inflow of R600 million), impacted by lower profitability, higher lease repayments due to timing and partially offset by improved working capital management as well as a 29% YoY decline in capex.
At year-end, the group held R5.1 billion in cash and cash equivalents and retains access to R3 billion in undrawn general borrowing facilities.
A part of the R12 billion term loan was repaid early by using the R900 million upfront proceeds from the NMSIS transaction (ie R1.2 billion, net of tax), says the company.
The group operates in numerous markets across Africa and internationally, resulting in significant exposure to foreign exchange volatility.
Amid the challenges, MultiChoice states that management acted decisively to ensure that the group could withstand these headwinds, focusing on key areas within its control.
It notes that this has meant maintaining a discipline of inflationary pricing, with price increases of 5.7% in South Africa in FY25 (FY24: 5.6%) and an average of 31% in local currency in Rest of Africa (FY24: 27%), which enabled the group to offset subscriber volume pressures and deliver 1% YoY organic revenue growth in the current financial year.
In addition, further efficiencies were implemented to manage costs and cash flows without unduly sacrificing the group’s customer value proposition, it adds.
In this regard, the group delivered R3.7 billion in cost savings, well ahead of management’s initial R2 billion target (and the revised R2.5 billion target set at interims) and almost double the R1.9 billion saved in FY24, the company says.
Broadcasting
Afia TV and Radio Stamps Footprints in Lagos

Afia TV & Radio has announced its official entry into the Lagos media market, in its commitment to expanding the broadcaster’s footprint, connecting businesses to audiences across Nigeria, and redefining regional media excellence.

Chief Emeka Mba,
Nnamdi Obanya, general manager of Afia TV & Radio, said there is only one digital satellite and one digital station in the southeastern region of Nigeria, which is Afia.
Obanya, stated that: “We are specialists in developing products. A programme on our channel, ‘How Market’, is where we talk to the people in the market to tell their stories and advertise their products on AFIA.”
According to him, “the market world has changed a lot, as the physical market has become a ware house while people are buying digitally.”
Chief Emeka Mba, founder and CEO, stated: “The parley brought together top media buyers, advertising agencies, and communication professionals for engaging conversations around emerging trends, innovation, and future-forward strategies in media planning and buying. The event also served as a platform for Afia TV and radio to unveil its offerings, platforms, and unique value proposition to Lagos-based stakeholders.”
While noting that they are thrilled to bring Afia’s fresh, original, and regional perspective to Lagos, Mba said, “this parley signals our readiness to collaborate, innovate, and deliver impactful results for our partners through data-driven content and targeted reach especially for brands looking to penetrate the southern Nigerian market.”
Equipped with modern broadcast studios, digital-first production capabilities, and a highly experienced team, Afia TV & Radio is poised to make a bold impression on the Lagos media landscape.
The media brand delivers high-quality programming ranging from news and documentaries to lifestyle, business, culture, and entertainment only in south-east but in Lagos, African and beyond, we want to be chief marketing platform of the eastern region, we are the only 24/7 radio station now in Enugu.
Broadcasting
NCC Warns DJs: Playing Music Without License Could Lead to 5-Year Jail Term

Nigerian Copyright Commission (NCC) has warned disc jockeys (DJs) against publicly playing music without proper authorization or a valid license.
NAN reports that John Asein, NCC director-general, gave the warning in an advisory issued in Abuja.
He said the commission’s attention had been drawn to the growing practice of DJs playing music in public spaces without obtaining copyright licences from their approved collective management organisations (CMOs).
Asein said under sections 9 and 12 of the Copyright Act, 2022, only the owner of copyright in a musical work or sound recording has the exclusive right to reproduce, perform, or communicate it to the public.
The NCC threatened to prosecute defaulters in a case that could lead to a N1 million fine or a 5-year jail term upon conviction.
“Engaging in any of these acts without the owner’s authorisation constitutes an infringement under the Act,” he said.
“Such infringement may constitute a civil wrong or a criminal offence under section 44 (7), punishable upon conviction by a fine of not less than N1 million or imprisonment for a term of not less than five years or to both.”
Asein advised DJs to obtain the necessary licences and pay royalties to the approved CMO before performing music publicly.
The NCC director-general added that the commission will arrest and prosecute anyone found violating the law.
“For the avoidance of doubt, the approved CMO for musical works and sound recordings in Nigeria is the Musical Copyright Society, Nigeria (MCSN),” he said.
“The Commission is aware that the Disc Jockey’s Association of Nigeria (DJAN), as the umbrella body representing DJs in Nigeria, has entered into a Memorandum of Understanding with MCSN.
“Under the arrangement, DJAN is authorised to work with MCSN to facilitate the payment of royalties by DJs nationwide, based on the tariff that DJAN had negotiated with MCSN.”
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