Connect with us

E-Business

eCommerce As An Enabler for Small Businesses

Published

on

By Adeniyi Ogunfowoke,

The internet has changed the world in almost every possible way, and e-commerce has revolutionized how business is being done. However, many small businesses, even knowing this, still haven’t realized just how large a growth spurt they can see by selling their goods and services online.

For the past 6 years, Jumia has empowered and accelerated thousands of small businesses in 14 African countries by creating a platform that connects buyers and sellers. This has been a great achievement for the ‘Alibaba of Africa’. With these small businesses by vendors listing their products and services on Jumia, those who make N100,000 monthly are now guaranteed to make between N500,000 and 1 million within the same period. This is because Jumia supports these businesses with marketing, social media promotion and Search Engine Marketing.

Reach new customers and sell more products online

Selling on an eCommerce platform like Jumia can make a difference in your volume of sales. Many businesses with traditional brick and mortar retail shops are discovering this. There are also the advantages outside of merely extending your customer reach on your own. Through what is known as omnichannel selling, you can tap into an online marketplace like Jumia to expand your consumer base.

Expand further with affiliate programme

One advantage of having an online e-commerce setup is being able to track who and where orders come from. You can create an affiliate program for customers, retail partners and more to promote your products in exchange for a commission. Jumia has this already integrated,  allowing numerous marketers and bloggers to promote your products once listed. This method also works in perfect synergy with blogger outreach, which can grow your presence on social media as well. With many affiliate tracking tools, you can adjust the rate depending on the users. For instance, giving your customers a 5% commission, but 10% for more influential affiliates.

Help in cutting costs of doing business

Without a physical storefront, you won’t incur rental or management costs. Your only costs will be to take a good and quality picture and share them on the Jumia website while ensuring that you do not compromise quality. You can invest the money saved to other parts of the business.  As more and more people come to expect the convenience of shopping online for everything they spend money on, the businesses that cater to this mindset will thrive and flourish. E-commerce is a direct gateway to expanding and creating a more stable and cost-effective sales channel for your small business. You owe it to yourself and your business to explore which options can help take your small business to the next level.

 

Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University.

Continue Reading
Comments

E-Business

EduTech Records First Online Degree Graduates

Published

on

After an eventful five years, EduTech has recorded its first batch of graduates in its degree programme.

EduTech Records First Online Degree Graduates

The 37 graduating students took part in the recent 44th Convocation Ceremony of Obafemi Awolowo University (OAU) and bagged B.Sc degrees in Accounting.

Expressing delight at the successful completion of the degree programmes, Femi Shonubi, general manger, EduTech, said the graduation ceremony was a validation of the firm’s e-learning platform and its ability to provide students with a robust system leading to the award of a degree.

“We are grateful to our partners -the OAU Management -as well as the students for trusting our solution,” Shonubi said.

Introduced in 2014 to deepen the experience of the university’s part-time learning programme, the EduTech platform replaced the erstwhile weekend learning mode with an online blended mode that is accessible to students remotely through an internet connection.

Through this epoch-making partnership with OAU, EduTech successfully launched B.sc degree programmes in Accounting, Economics and Nursing; with other courses of study in the pipeline.

“EduTech is pleased to contribute its quota to nation building by providing seamless platforms for students to conveniently take part in course work from their homes or offices and earn a full degree. We are happy to work with a progressive-minded institution like the OAU Center of Distance Learning to facilitate their Accounting, Economics and Nursing degree programmes. We are also very excited on our soon-to-be launched partnership with the Babcock University Centre for Open Distance and e-Learning where prospective students will be able to leverage our platforms to study for degree awarding courses from the university,” Shonubi said.

 

Continue Reading

E-Business

United Nations Officials Barred from Using WhatsApp

Published

on

Amid growing concerns over WhatsApp’s security, the United Nations (UN) has asked its officials to not use the messaging app because “it’s not supported as a secure mechanism.”

United Nations Officials Barred from Using WhatsApp

This comes after UN experts accused Saudi Arabia of using the online communications platform to hack the phone of Amazon chief executive and Washington Post owner Jeff Bezos.

A UN spokesman said officials were barred from using WhatsApp since June 2019 over security, Yahoo reports.

“The senior officials at the U.N. have been instructed not to use WhatsApp, it’s not supported as a secure mechanism,” UN spokesman Farhan Haq said.

Independent UN rights experts said on Wednesday they had received information that Amazon owner Jeff Bezos’s phone was hacked through a WhatsApp account belonging to Saudi Crown Prince Mohammad bin Salman.

Bezos’ phone got hacked after he received a WhatsApp message “apparently been sent from the personal account of the crown prince”.

The UK newspaper The Guardian reported that the “encrypted message from the number is believed to have included a malicious file that infiltrated the phone of the world’s richest man, according to the results of digital forensic analysis.”

The analysis found it “highly probable” that the intrusion into the phone was triggered by an infected video file sent from the account of the Saudi heir to Bezos, the newspaper said.

“The two men had been having a seemingly friendly WhatsApp exchange when, on May 1 of that year, the unsolicited file was sent,” Guardian said quoting anonymous sources.

Continue Reading

E-Business

Mastercard Opens Cyber Research Center

Published

on

Mastercard has opened a Global Intelligence and Cyber Centre in Vancouver, Canada, allowing it to research digital and cyber security, artificial intelligence and the Internet of Things, according to a company press release.

Mastercard invested $510 million into the facility, which is being developed with help from the Canadian government’s Strategic Innovation Fund. Mastercard will use the center to develop cyber solutions for the global payments ecosystem.

“Ensuring payments are both convenient and secure has always been a top priority for Mastercard,” Ajay Banga, president and CEO at Mastercard, said in the release. “The Vancouver centre will help us meet the growing demand for technology solutions to reduce the cost of cyber attacks, enable today’s connected devices to become tomorrow’s secure payment devices and address the growing vulnerabilities associated with the Internet of Things.”

The centre is located in the city’s Old Restored Stock Exchange building, which is home to the NuData security team and members of Mastercard’s Research & Development, Operations & Technology and Cyber & Intelligence divisions.

Continue Reading

Trending

Copyright © 2017 Communication Week Media Limited.