Connect with us

General News

How Mobile Devices Are Impacting eCommerce

Published

on

Kindly share this post

By Adeniyi Ogunfowoke,

In the earliest days of the internet, people had to do their shopping and transactions on desktops and laptops. Now, mobile phones have high market penetration in Nigeria that a large chunk of transactions is now performed on mobile devices: smartphones and tablets. This was what was discovered in the Jumia Mobile Report 2019 where 57% of Jumia customers visited the website via mobile web, 28% via the mobile app and 15% via the Desktop in 2018. Here are some of the ways mobile devices are impacting eCommerce.

Shop on-the-go

With mobile devices always in their purse or pocket, consumers increasingly use them to shop while they’re in motion. They can even begin shopping at home or at work with their PC, and then pick up where they left off when they head out the door on their mobile device.

Expanded opportunity

Advertisement

The biggest impact of mobile on e-commerce may be that it has dramatically expanded opportunity. Until smart-devices became prevalent, online purchases were constrained by location, you really only could shop while at a desktop/laptop computer that had an Internet connection. Today that’s all changed. Always-connected mobile devices allow you to shop from anywhere, and have fundamentally changed shopping behaviour.

Functionality

User experience and functionality are a crucial part of mobile commerce and in many ways the most simple to understand. Basically, your site must work well on a device for a sale to occur. That means both the small things and the big things must be done right. In particular, consumers expect that core e-commerce functions such as “add to cart” work smoothly and error free. This mobile-optimized functionality can make or break an e-commerce offering.

Geomarketing

Companies can push targeted ads to customers based on their location, such as encouraging them to take advantage of a flash sale. The GPS technology in mobile devices lets companies locate consumers when they approach their physical location and then send them special offers on the spot. Paying close attention to how consumers use mobile devices for ecommerce is essential for any company that is trying to boost mobile site engagement. You will see higher conversion rates when you make it easy for customers to learn about your company via their mobile devices and make connections with your sales team or customer service reps via Live Chat.

Advertisement

Reliability

Consumers expect the same mobile shopping experience wherever they go. They want the technology to work securely and safely, each and every time they make a purchase. If an e-commerce entity violates that trust (i.e. with slow page-load times, security warnings, etc.), it can translate to lost revenue. This is true on desktops as well but to a lesser extent. On a mobile device, both bandwidth and time are extremely precious, making reliability an absolute essential.

Kindly share this post

Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

General News

FG Launches C.L.I.C.K.D., Consumer Credit Scheme for Tech Devices

Published

on

Kindly share this post

Federal government has launched Credit for Laptops, Internet, Connectivity and Knowledge Digital Devices (C.L.I.C.K.D.), a new consumer credit initiative,  to provide affordable financing for locally assembled laptops and other digital devices.

FG Launches C.L.I.C.K.D., Consumer Credit Scheme for Tech Devices

L-R: Mr Uzoma Nwagba, managing director and chief executive officer, CREDICORP, and Dr Bosun Tijani, minister of Communications, Innovation and Digital Economy, at the launch

The initiative by the Nigerian Consumer Credit Corporation (CREDICORP) and the Federal Ministry of Communications, Innovation and Digital Economy, is aimed at equipping Nigerians with the tools needed to participate in the country’s growing digital economy.

During the launch, Dr Bosun Tijani, minister of Communications, Innovation and Digital Economy, described access to credit as critical to improving productivity and driving economic growth.

Dr Tijani said no nation could achieve sustainable development without a strong credit system that enables individuals and businesses to access resources needed to become more productive.

He noted that in today’s digital age, technology has become indispensable for education, innovation and wealth creation.

The minister explained that many talented young Nigerians possess the skills required to succeed in the digital economy but remain constrained by their inability to own computers and other digital tools.

Advertisement

Drawing from his personal experience, Dr Tijani recalled how his first laptop as a student in the university opened doors to international opportunities and eventually inspired him to establish one of Nigeria’s pioneering technology hubs.

He said the new programme would ensure that more young Nigerians are not denied similar opportunities because of financial barriers.

According to him, the initiative aligns with President Bola Tinubu’s vision of building a one-trillion-dollar economy by expanding access to technology, boosting productivity and supporting local manufacturing.

Mr Uzoma Nwagba, managing director and chief executive officer, CREDICORP, described the programme as a strategic investment in Nigeria’s future workforce and digital transformation.

Mr Nwagba said that while improvements in internet connectivity and digital skills training have positioned Nigeria for the Fourth Industrial Revolution, access to devices remains a major challenge preventing many young people from fully participating in the digital economy.

Advertisement

He explained that C.L.I.C.K.D. would bridge that gap by providing affordable consumer credit that enables beneficiaries to acquire laptops and other internet-enabled devices while they develop in-demand digital skills

 

Kindly share this post
Continue Reading

General News

FG Clears Power Sector Debt as N333bn Paid to GenCos, N729bn Bond Issued

Published

on

Kindly share this post

Federal Government has announced the disbursement of about N333 billion to eight electricity generation companies (GenCos) as part of measures to resolve outstanding debts in the power sector.

FG Clears Power Sector Debt as N333bn Paid to GenCos, N729bn Bond Issued

The government also disclosed the issuance of a second bond valued at N729 billion to settle verified legacy obligations and improve liquidity within the Nigerian Electricity Supply Industry (NESI).

The disclosures were made on Tuesday at an investors’ forum organised by the Nigerian Bulk Electricity Trading (NBET) Plc in Abuja.

Government representatives said the latest bond issuance marked the completion of the initial phase of the Presidential Power Sector Debt Reduction Programme, which was designed to address verified liabilities and attract private sector investment across the electricity value chain.

The Special Adviser to the President on Energy, Mrs Olu Verheijen, said the implementation of the first series of the programme demonstrated the administration’s commitment to meeting its financial obligations and improving investor confidence.

Advertisement

Verheijen disclosed that the Federal Government in February 2026 allocated about N501 billion under the first tranche of the programme, comprising N300 billion in cash and N201 billion in non-cash bond instruments to offset verified debts owed to power producers.

She said N333 billion had so far been disbursed to eight participating GenCos operating 17 power plants.

According to her, the government also paid the first coupon of about N63.5 billion on the seven-year bond in full on July 14, 2026.

She explained that the payments had enabled generation companies to meet critical obligations to gas suppliers, lenders and operations and maintenance contractors, thereby improving their operational capacity.

“Markets do not reward promises; they reward performance. Capital follows credibility,” Verheijen said.

Advertisement

She added that the second bond series would further strengthen liquidity in the electricity market and create a more stable financial environment capable of attracting long-term private investment.

The Presidential Power Sector Debt Reduction Programme is part of broader Federal Government efforts to address challenges affecting electricity generation, distribution and investment in Nigeria’s power sector.

Kindly share this post
Continue Reading

General News

FG to Support 12 Tech Startups with N482m under iDICE 

Published

on

Kindly share this post

Federal government has launched a N482.4 million investment fund to support 12 tech-enabled Nigerian startups.

FG to Support 12 Tech Startups with N482m under iDICE 

The initiative under the federal government of Nigeria’s Investment in Digital and Creative Enterprises (iDICE) Programme was implemented by the Bank of Industry (BoI).

The initiative in a statement said applications have been opened for Growth Lab, a 12-week acceleration programme that will select the 12 tech-enabled Nigerian startups, from the six geopolitical zones, for intensive growth support, investment readiness training, and access to up to $350,000 in funding.

According to Ife Adebayo, national coordinator of the Programme,  growth lab was designed to support startups that have achieved early traction and are seeking the expertise, networks, and investment required to scale following the implementation of Founders Lab.

“Growth Lab is the Startup Bridge accelerator programme, designed for startups that have developed an MVP and require structured support to scale. The programme focuses on strengthening venture fundamentals and preparing companies for external investment.

Advertisement

“The programme targets startup founders who are seeking the support, networks, expertise, and investment readiness required to accelerate growth and strengthen their position within the Nigerian innovation ecosystem,” he said.

He added that selected founders will gain access to structured growth support, investment readiness preparation, access to industry experts, market expansion pathways, a $100,000 cash investment (or Naira equivalent) for 7.5% equity upon entering the programme (terms and conditions apply), and up to $250,000 in potential follow-on investment should certain growth conditions be met.

“Eligible startups must be at the post-MVP stage, demonstrate evidence of market validation through users, customers, pilots, partnerships, waitlists or any other demand signals, and be willing to participate fully in the hybrid programme,” he said.

The programme will run as an intensive 12-week hybrid experience, including virtual engagements and two physical weeks in Lagos focused on collaboration, learning, and business growth.

The statement said applications opened on July 15, 2026, and will close on August 19, 2026.

Advertisement

According to him, female founders are strongly encouraged to apply. Selection will be conducted through a clearly defined, merit-based evaluation process aligned with published criteria.

iDICE is a $618 million federal government initiative backed by international lenders to boost the technology and creative sectors.

It provides young entrepreneurs with business skills training, mentorship, and access to capital through funds and accelerator programs like the iDICE Startup Bridge.

Kindly share this post
Continue Reading

Trending