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Global Internet Traffic Up as Video Dominates

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Global internet traffic was up 23% in 2022, driven by an upsurge in streaming video usage and growth in traffic across app categories.

This is according to Sandvine’s 2023 “Global Internet Phenomena Report”, which provides details of the latest global app usage and internet traffic trends.

Sandvine indicates the report’s analysis is based on data from 177 service providers, representing nearly 300 million subscribers. It covers regions across the globe, namely the Americas, Asia Pacific, Europe, Middle East and Africa.

According to the report, Netflix, Microsoft, Alphabet (Google), Meta, Amazon and Apple are the biggest generators of internet traffic, producing nearly half of all internet traffic during the period under review. The big six firms generated nearly 48% of growing internet traffic in the first half of 2022, it reveals.

While the companies generate a substantial amount of overall internet traffic, Sandvine notes there’s a 9% decline in terms of their percentage contribution to total internet volume.

“This means their traffic is now couched amid an expanding number of app categories and greater number of apps, which are producing more data overall. This is contributing to the 23% increase in overall traffic volume we saw in our H12022 data.”

“Following the historic COVID-driven internet traffic surges of 2020 and 2021, the ‘new normal’ in application usage and volumes seems to be here to stay,” says Sandvine chief solutions officer Samir Marwaha.

“The rapid acceleration of digitisation led to an enhanced reliance on applications and a rapid evolution toward more sophisticated apps that fuse together multiple functions and features.”

In the report, Sandvine indicates the streaming and short-form video trend has become a catalyst for internet traffic growth.

Video from not only the big tech companies, but also up-and-comers like TikTok and Disney+, is contributing a sizable volume of traffic, it reveals.

Based on the analysis, video now accounts for 65% of all internet traffic. “Demand for video content is soaring, so most platforms are embedding and spreading video within apps to increase views and engagement.

“Our data shows in the first half of 2022, video accounted for a hefty 65.93% of total volume over the internet. That’s a 24% increase over H12021.”

Marwaha adds: “Video is almost to the point where it can no longer be considered a standalone category, as it’s now integral to conferencing, gaming, social networking, messaging, and virtually all apps that want to drive interactions and engagement.”

Looking at the rise of apps, Sandvine indicates there has been an increase in the number of apps, adding that apps have become more intricate.

It says this is leading to the demise of the web browser, as everything is becoming a web app, containing multiple web pages, feeds and functions – all within a single app.

“Within one app, you might have video, voice, chat and gaming content all in the same flow. For example, Uber is not a single app but rather a series of apps, such as Uber, Uber Eats, Uber Freight, Uber Same-Day Package Delivery, Google Maps, third-party geolocation services, GPS tracking and payment services.”

In addition, the report shows smartphone usage is reshaping app usage and internet traffic around the world.

“We see that time spent on mobile apps has grown from about three hours pre-pandemic, to a global average of about five hours per day, currently. People used their mobiles for things they had not previously used them for: viewing longer videos, video conferencing, file sharing, remote learning, delivery apps (groceries, goods, etc), gaming and more.

“In 1H2022, with people on the go again, some COVID-19 habits linger on, with video-watching and uploading content growing as people leave their homes and do more on the move. Video traffic now accounts for 67.60% of volume.”


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Telecom

Telecoms Industry Cuts 383 Jobs in One Year

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Nigeria’s telecommunications industry cut 383 jobs between 2023 and 2024 as operators struggled under surging operating expenses, shrinking subscriber numbers and persistent regulatory pressures, according to newly released Year-End Performance Reports from the Nigerian Communications Commission (NCC).

Telecoms Industry Cuts 383 Jobs in One Year

The total workforce across licensed operators fell from 17,882 in 2023 to 17,499 in 2024, reflecting widespread downsizing across major market segments.

The workforce reduction came in a year when operators’ operating expenses spiked from N3.16 trillion in 2023 to N5.85 trillion in 2024—an 85.35 per cent increase.

The NCC attributed the surge to skyrocketing energy costs, inflation, foreign exchange instability and persistent multiple taxation by state and local authorities.

“Most licensees complained of high Right of Way (RoW) fees, harsh microeconomic operating environments and rising inflation,” the NCC noted in its report.

A breakdown of employment figures shows that GSM operators were the hardest hit, reducing staff strength from 7,212 to 6,658. Internet Service Providers (ISPs) also downsized, cutting their workforce from 5,589 to 5,473, while Value-Added Service (VAS) operators shed 100 jobs—from 813 to 713. Fixed-line operators, however, saw a slight workforce increase, rising from 268 to 272.

Two market segments recorded notable job gains. Collocation and infrastructure-sharing providers expanded from 1,574 workers to 1,751, while the “Others” category rose from 2,426 to 2,632. These gains, however, were not enough to offset the broader sector decline.

The job cuts coincided with a dramatic fall in active voice subscriptions following the enforcement of the National Identification Number (NIN)-SIM linkage policy.

Active subscriptions dropped from 224.7 million in 2023 to 164.9 million in 2024—a decline of 26.61 per cent.

 

 

 

 

 

 

 

 


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T2 Debunks Viral Posts on IHS Towers, Affirms Network Stability

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T2, telecommunications operator, has  raised the alarm over what it described as a surge of deliberate misinformation circulating online about its operational structure and its relationship with IHS Towers.

T2 Debunks Viral Posts on IHS Towers, Affirms Network Stability

The company said it had become necessary to address the matter publicly following the activities of what it called “pseudo-analysts operating without any credible industry knowledge, grossly misrepresenting how telecommunications networks function and deliberately distorting the facts for attention and engagement,” it noted.

T2 stressed that, contrary to narratives trending across social media platforms, its service delivery model is not dependent on IHS infrastructure.

It explained that commentators pushing such claims were either ignoring or entirely unaware of the fundamental workings of National Roaming, a framework approved by the Nigerian Communications Commission (NCC) that allows operators to seamlessly leverage partner networks to ensure complete coverage without reliance on their own base stations.

The firm described insinuations that it faces operational risks or any threat of service disruption owing to IHS-related developments as technically false, uninformed, and recklessly misleading.

Just as such commentary “creates a false impression of instability, misleading the public and mischaracterising industry dynamics.”

According to the telecom operator, the persistent spread of such narratives indicated something beyond ignorance.

“It is evident that these distortions go beyond mere misunderstanding. The consistent inaccuracies and sensationalist framing suggest malicious intent, aiming to sow confusion rather than provide genuine analysis.

“Self-proclaimed analysts should be held to a standard of accuracy, yet they’re publishing content without grasping telecom operations, National Roaming, or infrastructure sharing implications,” it said.

Meanwhile, T2 maintained that it “rejects these misrepresentations in their entirety, with its operations remaining fully stable, fully supported, and entirely aligned with established industry models.”

It added “The attempt to link T2’s operational integrity to IHS-related narratives is nothing more than manufactured disinformation.”

Additionally, the operator urged subscribers and the general public to disregard false claims and rely solely on verified information.

“We urge the public and our stakeholders to disregard these false claims and rely exclusively on official communication from T2 or recognised industry authorities,” the firm noted. At the same time, reaffirming its commitment to transparency and accurate, technically verified information.

The mobile firm, reiterating its long-term ambition, said, “It remained committed to its vision of being a leading digital lifestyle partner, delivering world-class connectivity that empowers Nigerians to achieve their ambitions”


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MTN’s Service Revenue Rises 26 Percent on Nigeria, Ghana Growth

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South Africa’s MTN (MTNJ.J), opens new tab said on Monday its service revenue for the nine months to September rose by 25.9%, driven by strong performances in Nigeria and Ghana.

MTN's Service Revenue Rises 26 Percent on Nigeria, Ghana Growth

Africa’s biggest telecom operator, which has more than 300 million customers in 16 markets across the continent, said that excluding the effect of currency fluctuations, group service revenue increased by 22.6%.

MTN Nigeria led growth with a 57.1% rise in service revenue while MTN Ghana rose 35.9%, supported by lower inflation and more stable exchange rates.

However, MTN South Africa saw a slower growth of 2% as gains in post-paid and enterprise were offset by continued pressure in a highly competitive prepaid market.

Data revenue increased by 40%, driven by an expansion of active data subscribers and strong demand, MTN said, while Fintech revenue rose 35.7%.

MTN said 27.9 billion rand ($1.63 billion) in capital expenditure to help expand its commercial business had helped drive growth in data traffic and fintech transactions.

Customer numbers grew 5% to 301 million.

MTN said it plans to expand its AI-powered digital inclusion initiative with Microsoft (MSFT.O), opens new tab across Africa in early 2026.


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