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How NECLive’s ₦1.3 Billion Investment Bolstered Nigeria’s Entertainment Industry

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Nigerian Entertainment Conference (NECLive) has released its highly anticipated report on the growth, trends, and opportunities in the Nigerian creative and entertainment industry.

It sheds light on the development and economic boom in Nigeria’s entertainment sector over the last ten years, as well as the prospects for the future of one of the continent’s fastest-growing industries.

According to the report produced by ID Africa and BHM Research & Intelligence, a startling ₦1.3 billion investment over ten years has stimulated the industry and helped it reach previously unheard-of heights.

Known for convening the most significant gathering of entertainment professionals, the NECLive report offers an extensive analysis of the extraordinary strides made in Nigeria’s entertainment and creative industries. Within this report, the conference also highlights its pivotal role and contributions in driving progress and advancement within the entertainment sector.

The report underscores how NECLive, through its ₦1.3 billion investment, has played a crucial part in shaping and propelling the industry forward, leaving a profound impact on Nigeria’s entertainment landscape, and significantly influencing its global standing.

Ayeni Adekunle, the conference’s convener, reflected on the journey and future plans, stating, “The inception of NECLive was rooted in the belief that the realm of possibilities knows no bounds; that with the right blend of education, networks, and determination, we have the power to accomplish anything we set our minds to.

“As Nigerian entertainers continue to shatter barriers and achieve unprecedented milestones, NECLive stands as a steadfast companion, guiding, inspiring, and reminding us that our potential is limitless.

“As we embark on the next transformative decade, be rest assured that NECLive has a renewed mission to embrace.”

Over the past decade, NECLive has emerged as a pioneering force, leading the charge in advocating for crucial matters within the entertainment industry.

Its unwavering commitment to driving positive change has encompassed key areas such as fostering talent development, combating piracy, advocating for enhanced regulations within the industry, ensuring access to global opportunities, and facilitating international collaborations.

Similarly, the Nigerian entertainment and creative industry has witnessed significant growth. According to the International Monetary Fund (IMF), the entertainment industry now accounts for 1.45% of Nigeria’s GDP.

Femi Falodun, a director at BHM and committee member of NECLive, emphasised the significance of the impact report by stating, “NECLive has consistently served as the go-to platform for spotlighting critical issues within the entertainment industry.

“Over the past 10 years, NECLive has brought together key stakeholders, including policymakers, investors, creatives, and technical experts, to collaborate and devise effective solutions.

“It is now time to unveil the remarkable impact that NECLive has made in driving positive change and advancement within the entertainment sector.”

One significant area of impact has been talent development within the entertainment industry, supporting workshops, training programs, mentorship opportunities, and nurturing the next generation of creative professionals.

Recognizing the growing significance of digital platforms in the entertainment landscape, it has also provided a platform for conversations that promoted digital streaming and profitable distribution of content. Since its inception, NECLive has remained at the forefront of driving progress and innovation in the entertainment sector.

Overall, NECLive’s investments have been comprehensive and diverse, covering film, music, comedy, and fashion. With over 100,000 participants and a reach of over 1 million people, NECLive’s initiatives, including conferences, workshops, advocacy efforts, and more, have driven positive change and remarkable growth in Nigeria’s entertainment landscape.

These initiatives have contributed to the remarkable growth and economic boom in Nigeria’s entertainment landscape, elevating its global standing and leaving a profound impact on the industry as a whole.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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9mobile Urges Subscribers to Link their NIN to Their Phone Lines to Avoid Disconnection

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Telecommunication network, 9mobile, has urged its subscribers who have not linked their SIM cards with their National Identity Number (NIN) to carry out the exercise on or before February 28, 2024, to avoid disconnection from the network.

Customers who do not comply with this directive will be unable to make or receive calls, have no access to the internet, no SMS, no One Time Password (OTP), and no bank alerts.

This was revealed by the Director, Customer Care at 9mobile, Ehimare Omoike, who said that this action was in line with the directive of the Nigerian Communications Commission (NCC).

The Commission had in December 2023 directed that all telephone subscribers must have their NIN linked on their operator’s network to verify the identity of the phone users and minimize the criminal use of network services. At the moment, more than 35% of subscribers’ lines are yet to be linked to their NIN, forcing authorities to issue a deadline.

Ehimare noted that customers whose mobile lines are not linked to their NIN will be disconnected from all telecommunication service of the network. “Your line will be disconnected when you do not link your SIM to your National Identity Number (NIN).

“The implication here is that as a subscriber on 9mobile network, you will be completely shut out from access to the virtual world and you will be greatly inconvenienced.

“We therefore urge all our valued subscribers to endeavour to link their mobile lines with their NIN before February 28, 2024, to keep enjoying endless and seamless value offerings that enhance their lifestyle from 9mobile.”

He advised 9mobile subscribers to go and link their line now by visiting any 9mobile outlets for instant linking of their lines, or visit  https://9mobile.com.ng/experience-centres to check the nearest 9mobile experience centers.

It will be recalled that the compulsory registration by Nigerians of the National Identity Number (NIN) and the subsequent linkage of the NIN to their Subscriber Identification Module (SIM) cards is a policy by the Federal Government through the NCC to improve the integrity and transparency of the SIM registration process and consolidate the achievements of the SIM registration exercise of 2019.

The long-term goal of this initiative is to attain a widespread digital identity database and improve security in Nigeria.

The linking involves validating the NIN with the National Identity Management Commission (NIMC) and matching the subscriber’s NIN records with the SIM registration information (verification) to ensure proper subscriber identification.

 


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Airtel Ads to Support African Businesses Achieve Effective and Enhanced Advertising Reach

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Airtel Africa has launched Airtel Ads, Africa’s first integrated Demand-Side Platform (DSP) aimed at empowering advertisers and agencies to efficiently manage, purchase, and optimize digital ad inventory across multiple ad exchanges in real-time.

Powered by Intent.ai, Airtel Ads is designed for media agencies and businesses, streamlining the process of purchasing advertising space.

This feature enables advertisers to make informed ad placement decisions by combining various tools and functionalities within a single platform and offers a comprehensive solution for digital advertising management.

The platform will leverage Airtel Africa’s extensive customer base of more than 150 million customers, utilizing data from both telecommunications services and mobile wallets.

This approach aims to not only target digitally engaged individuals but also include those traditionally excluded from the digital realm through its 2G and feature phone user base.

Additionally, through the integrated Airtel Voice Reward Ads, the platform has the capability to reach consumers on various devices.

Understanding the current limitations in ad performance for organisations, Airtel Ads aims to seamlessly merge all ad networks with Airtel Africa’s first party telecommunications data.

It will provide a unified advertising platform with precise audience segmentation, a dedicated marketing team, data analytics with post-campaign support in addition to both native language support and access to 260+ bidding parameters.

The platform, powered by ai based brand safety tools, will also accept payments in local African currencies.

Since its inception, the platform has achieved a weekly audience reach of 27 billion impressions, 23.5 million in-app daily impressions and over 200 million daily SMS notifications daily with end-of-SMS tag messaging potential.

Speaking on the launch, Airtel Africa’s Chief Commercial Officer, Anthony Shiner said: “We are excited to introduce Airtel Ads in Africa. This innovative platform will support advertisers and businesses to gain unprecedented control over their marketing campaigns, leveraging Airtel Africa’s extensive customer base and world class technology.

“Airtel Ads is a testament to our leadership in shaping the communications landscape in Africa, ensuring businesses are supported to achieve their objectives using data first tools to inform their business decisions.”


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Anambra State ICT Agency Unveils Pilot Phase of Free Public Wi-Fi Initiative in Awka

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In a monumental leap toward transforming Anambra State into a smart mega city, Governor Charles Chukwuma Soludo, CFR, has reaffirmed his commitment to a technologically advanced future for the state, through the launch of the pilot phase of the Public Wi-Fi initiative tagged Solution Wi-Fi.

Driven by the Anambra State ICT Agency in collaboration with Pineheight Systems Limited (PHSWEB), this pilot phase initiative, which signposts a resounding fulfillment of promises outlined in the People’s Manifesto, marks a significant stride towards launching the state into the digital age.

As part of his visionary manifesto detailed on Pages 20 and 33, Governor Soludo pledged to “Provide cheap (and ultimately free) Wi-Fi hotspots in public places for the takeoff of the State’s emergence into the digital age” and “Work with development partners to deploy broadband access to schools across all levels and public libraries to improve access to the internet for all and continue to build the digital tribe.”

According to a statement signed by the MD/CEO of the Anambra State ICT Agency, Chukwuemeka Fred Agbata, CFA, the agency is dedicated to realizing Governor Soludo’s vision of “Everything Technology, Technology Everywhere”, adding that this pilot phase is part of the ongoing technological transformation under the Soludo Agenda.

CFA explained, “The broader vision includes collaboration with development partners to provide broadband access to schools and public libraries, thereby enhancing internet accessibility across all strata of the society.”

CFA emphasized that the Solution Wi-Fi initiative, now operational in three strategic locations in the state capital Awka namely Aroma Junction, Book Foundation, and UNIZIK Back gate, will see users within these locations enjoy one hour of free internet access, every 24 hours, during the pilot phase.

He further explained that all 3 locations are not only strategic but quite important for students and businesses alike. “The deployment of the Solution Wi-Fi to these areas will no doubt boost educational activities while businesses can also leverage it to enhance their online presence.

“High speed and free internet access can also help our teeming young population to begin to create content that will yield revenue amongst other prospects, the opportunities are endless,” CFA concluded.

To access the free Solution Wi-Fi, businesses around the designated locations and individuals, can upon activation of their Wi-Fi, and selection of “Solution Wi-Fi”, follow the SMS authentication prompt, to create a username (phone number). After which they will receive an auto-generated code via SMS. This code serves as the password, granting them one hour of fast internet access per day, with an effective range of up to 200 meters, depending on the user’s device.

This groundbreaking initiative underscores Anambra State’s unwavering commitment to technological excellence, recently acknowledged at the National Council on Communication, Innovation, and Digital Economy (NCCIDE) meeting in Kano, where the state received prestigious awards, including Overall Best State in Digital Technology Development, First Position for Best State in Digital Infrastructure Technology Development, and First Runner-up in e-government Implementation and Digital Technology Human Capital Development.

Anambra State proudly takes its place on the technology map of Nigeria, a testament to Governor Soludo’s steadfast commitment and investment in technology, and the State ICT Agency reaffirms its commitment to a future marked by technological advancement, innovation, and unparalleled progress for the state.


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