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Iroegbu Outlines “7 To-Dos” for Optimizing Landing Pages in Q3 2013

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Kanu Iroegbu, a certified digital marketing consultant
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Kanu Iroegbu, a certified digital marketing consultant, has reeled out advice to organizations on leveraging the potentials of marketing in growing their businesses.

According to him, the goal of any marketing campaign is to generate leads.

“Whether it is organizing an event or advertising on television or in the print media, the end goal is to generate leads that can be converted into sales. Every branding activity that a business engages in has to support this objective.

Explaining the nitty-gritty of landing page and usage, he said, “Simply put, a landing page is a web page that helps businesses capture leads. It is different from a Home page, which usually serve as the doorway to generic information about the various products, solutions, and services offered by the business. As such, a typical Home page has too many elements vying for the visitors’ attention. A targeted landing page will work towards compelling a visitor to take the specific and desired action”.

He opined that, there are several ways a visitor can be directed to companies’ or individual’s landing page as “Search engine results link when someone runs a query for your keyword; clickable links in your pay per click ad or other online advertisements; links pointing to this page incorporated in social media posts; email campaigns providing links to this page and Organic search engine optimization (SEO) campaigns throw up links to this page during relevant keyword searches”.

He added that the impact of a landing page can be measured by analyzing the number of visitors who convert. “Tools are available to measure the number of visitors. These tools will also provide you information on the means by which they landed there – was it your SEO strategy or your PPC campaign or your social media activities or even your direct mail campaign.

“If your campaigns are attracting a lot of visitors but none are converting into leads then the problem might lie with your landing page. The solution lies in enhancing and optimizing your landing page to maximize conversions.

On types of landing pages, Iroegbu, said depends solely upon the objective one wants to achieve, and they are categorized into “Informational landing page: If you want to present yourself as a thought leader then you can create an informative landing page, which displays content that is relevant to your visitor. Ideally, the information should center around the keyword that brought the visitor to your landing page in the first place”.

The other is “Action-oriented landing page: This is a landing page with a clear call to action. It could be oriented towards convincing a visitor to buy a product or capture contact information through an online form. If making a sale is the objective, you have to ensure that previous interactions with you provided the visitor enough compelling reasons to do so. If capturing information is your goal then you can do so by offering valuable content”.

On how to optimize landing pages in the third quarter of 2013 mainly, Iroegbu who had help organizations in creating effective landing pages outlined that a good landing page needs to target a particular action.

“Leading visitors to your Home page, for instance, can prove confusing. The visitor might have been searching for information on a particular keyword. Now unless your Home page immediately offers information related to that keyword it is likely to leave your visitor confused. More often than not, this will result in a quick exit from your website, and thereby, a missed opportunity for you.

“You need to be very clear about what you want your visitor to do once they land on your website. Only then can you increase the possibility of converting your traffic into actionable leads. Below we have listed a few measures you should take to optimize your landing pages in Q3 2013.

1) Singular purpose: You need to be absolutely clear about the targeted traffic and the action you desire from them. Minimize distractions. Eliminate unnecessary copy, graphics, form fields, and links. Provide clear and simple call to actions. Do not confuse your visitor. Make it easy for them to focus on your call to action.

2) Short lead form: Visitors hate filling forms, so the longer your lead form the more the number of visitors who are likely to drop off. Keep it short. Capture only information that is necessary to stay in touch.

3) Relevancy of content: Ensure that the content on your landing page is relevant to your keyword. Highlight the benefits of engaging with you for business. Ideally, your landing page headline should match the link your visitors clicked to get there.

4) Call to action: Make sure your call to action (CTA) is clearly visible. Use directional cues to direct attention to your CTA. Have CTA links spread across the page in order to make it easy for visitors to take action whenever they are ready.

5) Responsive design: Think like a user. Test your page to check whether it provides information that is relevant to the keyword they used. Is it visually pleasing? Is the messaging consistent throughout?

6) Transparency: Visitors will always be wary about sharing their contact information. Clearly state what you intend to do with the information you collect. Ease any concerns they may have about the information falling into wrong hands. Highlight your contact information such as phone number and address. Provide links to your social media handles at the bottom.

7) Test thoroughly: Creating a landing page is only the first step. Use real-time A/B or multivariate testing to continuously test the various elements on your landing page and determine what resonates best with your visitors. Improve your page accordingly.

 


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E-Business

Interpol Sting Sniffs Out Cyber Crime in Nigeria, Others

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An Interpol-coordinated operation has led to the arrest of 1 209 suspected cyber criminals that targeted nearly 88 000 victims. Dubbed Operation Serengeti 2.0, the crackdown recovered $97.4 million and dismantled 11 432 malicious networks used for cyber crime, says the law enforcement organisation.

The operation was set up to combat cyber-crime across the African continent, focusing on several criminal activities targeting organisations and individuals in the region.

The participating countries were Angola, Benin, Cameroon, Chad, Côte D’Ivoire, Democratic Republic of Congo, Gabon, Ghana, Kenya, Mauritius, Nigeria, Rwanda, Senegal, South Africa, Seychelles, Tanzania, the UK, Zambia and Zimbabwe.

Run between June and August, the operation brought together investigators from the 18 African countries and the UK to tackle high-harm and high-impact cyber crimes, including ransomware, online scams and business e-mail compromise.

According to Interpol, private sector collaboration partners assisted with intelligence, guidance and training to help investigators act on intelligence and identify offenders effectively.

The intelligence was shared with participating countries ahead of the operation, providing critical information on specific threats, as well as suspicious IP addresses, domains and C2 servers.

Valdecy Urquiza, secretary-general of Interpol, comments: “Each Interpol-coordinated operation builds on the last, deepening cooperation, increasing information sharing and developing investigative skills across member countries.

“With more contributions and shared expertise, the results keep growing in scale and impact. This global network is stronger than ever, delivering real outcomes and safeguarding victims.”

The first edition of operation Serengeti was held from September to October 2024 and cracked down on cyber crimes such as ransomware operations, digital extortion and online scams.

The criminal activities caused nearly $193 million in damages and, as a result of an effort uniting nearly 20 participating countries, more than 1 000 suspected cyber criminals were arrested, at the time.

The outcomes of Serengeti 2.0 saw authorities dismantle 25 crypto-currency mining centres in Angola, where the suspects were illegally validating blockchain transactions to generate crypto-currency.

The crackdown also identified 45 illicit power stations that were confiscated, along with mining and IT equipment worth more than $37 million, which has now been earmarked by the government to support power distribution in vulnerable areas.

In Zambia, authorities dismantled a large-scale online investment fraud scheme, identifying 65 000 victims who lost an estimated total of $300 million.

“The scammers lured victims into investing in crypto-currency through extensive advertising campaigns promising high-yield returns. Victims were then instructed to download multiple apps to participate,” reads the statement.

According to Interpol, authorities arrested 15 individuals and seized key evidence, including domains, mobile numbers and bank accounts. Investigations are ongoing with efforts focused on tracking down overseas collaborators.

Also in Zambia, authorities identified a scam centre and, in joint operations with the Immigration Department in Lusaka, disrupted a suspected human trafficking network. They confiscated 372 forged passports from seven countries.

“Despite being one of the oldest-running internet frauds, inheritance scams continue to generate significant funds for criminal organisations.

“Officers in Côte d’Ivoire dismantled a transnational inheritance scam originating in Germany, arresting the primary suspect and seizing assets, including electronics, jewellery, cash, vehicles and documents. With victims tricked into paying fees to claim fake inheritances, the scam caused an estimated $1.6 million in losses.”

Operation Serengeti 2.0 was held under the umbrella of the African Joint Operation against Cyber Crime, funded by the UK’s Foreign, Commonwealth and Development Office.

The collaborating partners were Cyber Crime Atlas, Fortinet, Group-IB, Kaspersky, The Shadowserver Foundation, Team Cymru, Trend Micro, TRM Labs and Uppsala Security.

 


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NDPC Begins Probe of Banks, Others for Data Breaches

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Data Breach
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Nigeria Data Protection Commission (NDPC) has began a comprehensive investigation of companies in the various sectors of the economy in order to expose data breaches and mete out appropriate sanctions.

NDPC Begins Probe of Banks, Others for Data Breaches

The NDPC said companies in the insurance, banking, hospitality, pension, gaming and insurance brokers amongst others would be probed to determine their compliance with the NDP Act 2023..

The compliance notice, the commission said, forms part of a sector-by-sector investigation to enforce adherence to the law, which came into effect last year to safeguard citizens’ rights and strengthen Nigeria’s participation in the global digital economy.

“The Nigeria Data Protection Commission, in furtherance of its mandate under the Nigeria Data Protection Act, 2023, has commenced a sector-by-sector investigation of organisations suspected of non-compliance with the provisions of the Act,” the commission said in a statement on Sunday.

The statement, signed by Babatunde Bamigboye, head of Legal, Enforcement and Regulations at the NDPC, explained that the notice was issued pursuant to sections 5(i), 6(a), 6(c), 46(3), and 47(1)-(2) of the Act.

According to the statement, the list of affected organisations would be published in national newspapers on Monday, August 25, 2025.

“These organisations are required to, within 21 days of issuance, provide the following: evidence of filing NDP Act Compliance Audit Returns for 2024, evidence of designation or appointment of a Data Protection Officer, summary of technical and organisational measures for data protection within the organisation, and evidence of registration as a Data Controller or Processor of Major Importance,” the statement continued.

The commission warned that any organisation that failed to comply with the notice risked facing serious regulatory sanctions.

“Failure to comply with this Compliance Notice may result in enforcement actions, including the issuance of an Enforcement Order, administrative fines, and/or criminal prosecution in accordance with the NDP Act, 2023,” the statement added.

The NDPC stressed that its actions were designed not only to enforce compliance but also to protect Nigerians’ data rights.

It said the NDP Act was enacted to “safeguard the fundamental rights, freedoms, and interests of data subjects as guaranteed under the Constitution of the Federal Republic of Nigeria, 1999,” while also providing a legal framework to ensure Nigeria’s “trusted and beneficial participation in regional and global economies through responsible use of personal data.”

The Commission further reaffirmed its resolve to entrench accountability in the country’s data protection ecosystem.

“The NDPC remains committed to ensuring a culture of accountability and trust in Nigeria’s data protection and privacy ecosystem, while safeguarding the rights of data subjects and strengthening the nation’s digital economy,” the statement added.

The commission has so far demonstrated its readiness to enforce the law by slamming heavy penalties on erring organisations.

Multichoice Nigeria was fined N766.2m for what the commission described as patently intrusive, unfair, unnecessary and disproportionate data practices, including illegal cross-border transfers of subscriber information.

 

 

 

 

 

 

 

 


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Timely, Effective Threat Intelligence is a Priority for IT Professionals

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Cybersecurity teams today face increasingly sophisticated attacks powered by artificial intelligence (AI), automation, and advanced persistent threats (APTs), making traditional reactive security measures insufficient.

To effectively counter these evolving dangers, organisations must adopt a proactive approach that leverages threat intelligence (TI). By anticipating potential threats, detecting malicious activities early, and mitigating risks before they escalate, businesses can strengthen their defenses and maintain resilience in a rapidly changing environment. This shift from reactive to proactive security strategies is essential for staying ahead of cybercriminals and safeguarding critical assets.

In its recent study, Kaspersky surveyed IT professionals across industries and regions to understand how businesses use threat intelligence to bolster their defenses. The findings reveal that while an overwhelming majority (81%) of organisations in the Middle East, Turkiye, and Africa (META) region and 80% in South Africa, are satisfied with their available threat intelligence, there is still significant room for improvement – particularly in integration, speed, and relevance.

The critical role of threat intelligence

Threat intelligence goes beyond data collection, it provides actionable insights into adversary tactics, techniques and procedures (TTPs). By studying attacker behaviour, security teams can detect threats earlier, refine defensive strategies and respond more effectively both during and after incidents.

The study highlights that 37% of companies in the META region and 35% in South Africa rely on specialised TI vendors for curated intelligence, while close to a third (31% and 28% respectively) engage in threat data exchanges with other organisations. Another 30% in the META region and 35% in South Africa gather intelligence from open sources, demonstrating the widespread recognition of TI’s value.

The importance of TI in cybersecurity cannot be overstated, as it helps organisations stay ahead of evolving threats and adapt their defenses accordingly. It enables proactive risk management and enhances the ability to anticipate potential attacks before they occur.

The most effective threat intelligence must be timely, reflecting the latest threats, a priority for 40% of respondents in the META region. It must also be actionable, seamlessly integrating into security workflows, which is a key concern for 40% of professionals in the META region.

Additionally, 36% of respondents emphasised the need for better analysis, including prioritisation and de-duplication, to make intelligence truly usable in real-world scenarios.

Key areas for improvement

While most organisations already benefit from TI, experts have identified several areas where enhancements could make a substantial difference. The single most pressing need, cited by 24% of respondents in the META region, is easier integration into existing processes, which would allow threat intelligence to be more seamlessly incorporated into daily security operations. 12% highlighted the importance of better analysis to improve accessibility, meaning that intelligence should be easier to interpret and act upon for security teams.

Meanwhile, 8% called for more robust comparative threat analysis across different systems, enabling organisations to better understand the context and relationships between various threats. Speed is another critical factor, with 12% emphasising the need for faster intelligence delivery to ensure timely responses to emerging threats.

Beyond these integration and usability concerns, professionals also prioritise quality and accuracy. 32% surveyed in the META region stress the importance of high-quality intelligence, which is precise, relevant, and reliable, to avoid false positives and missed threats.

Additionally, 32% seek more comprehensive coverage to ensure no critical threats slip through the cracks, emphasising the need for a broader scope of intelligence sources and insights to maintain a strong security posture.

Navigating today’s threat landscape demands reliable, expert-curated intelligence. While many organisations recognise its value and are satisfied with their current capabilities, they are searching for significant opportunities for improvement – particularly in areas such as integration, speed, and relevance.

By investing in these key areas, organisations can enhance their ability to respond swiftly and accurately to emerging threats, ultimately reducing risk and strengthening their security posture. Partnering with trusted providers like Kaspersky, which offers expert-curated insights and real-time intelligence, empowers businesses to navigate today’s challenging threat landscape with confidence.

To enable your InfoSec professionals to gain in-depth visibility into cyber threats targeting your organisation, use Kaspersky Threat Intelligence, which provides rich and meaningful context across the entire incident management cycle and helps identify cyber risks in a timely manner.


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