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MTN Unleashes Digital Journey 2.0 with BetterMe App

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(L-): Henry Okoede, Snr. manager, Business Development, Marketing & Strategy, Bayo Adekanmbi, chief marketing officer, Ms. Funmi Onajide, general manager, Corporate Affairs, all from MTN Nigeria, Fola Akinmolayan, CEO, NEO2 Analytics and Mrs Saidat Lawal-Mohammed, Snr. manager, Segment Management, MTN at the launch of the MTN 2015 betterme app held in Lagos on Wednesday.
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MTN Nigeria has disclosed it is moving to a new dispensation called Telco 1.5, which is characterized by full scale focus on data and digital services leveraging the power of the internet.

MTN Nigeria which has 60 million subscribers as at the end of year 2014, according to Funmi Onajide, the general manager, Corporate Affairs, on January 1,  launched the BetterMe campaign as a clear evidence of how Nigerians can use the power of the internet to do extraordinary things in ways that add values to their lives.

Onajide while speaking at a press conference in Lagos to announce the launch of the Campaign, re-emphasized that telecom products and services in the currently are moving from predominately voice to data and digital services.

She said, “In the past the focus was on voice- that is the ability to connect people so that they could make phone calls. This industry has achieved that well over 100 million active subscribers in Nigeria of which MTN has 60 million subscribers as at the end of 2014.

“That dispensation was Telco 1.5. Now, we are moving to Telco 2.0 which is characterized by full scale focus on data and digital services leveraging the power of the internet”.

On the BetterMe campaign, Onajide said, “As you know, Nigerians are very innovative and millions of people, especially our youth are already very familiar with the internet. The ‘Better Me’ campaign will build on that and will expose Nigerians from all works of life to how they can use the internet to do all sort of things that are relevant to their peculiar circumstances and show them how various digital and data products and services can make their lives better.”

The General Manager, Corporate Affairs of MTN Nigeria added that the platform will introduce local contents that many Nigerians are not aware.

They include websites such as pidgin-based websites, local language news and a variety of useful information which should help people to see the positive value in the internet.

Bayo Adekanmbi, chief marketing officer, in a presentation provided further details about the App, stressing that in spite about 200% growth in internet penetration in the country in the recent years, the usage has remained limited.

He said MTN is working with Neo-2 Limited, a 100% Nigerian company, to launch the app in order to drive the behaviourial change among Nigerians.

“There is no gainsaying that the internet has become a powerful tool, equipping people in such ways like learning new skills or improving on one’s skills, become better economically, socially, culturally or even educationally. We want a situation the internet usage grows in line with the internet penetration, where Nigerians can improve themselves in so many ways. For instance, do we know there are many scholarships Nigerians can benefit from?” he explained.

 Also speaking, Fola Akinmolayan, CEO, NEO-2 Limited, said “the BetterMe Bundle is a rich bouquet loaded with internet data (MB) , voice minutes (National) and sms that gives you the opportunity to be better in various facets of life through access to the power of the internet. Whether you want to be better in Business, relationships with friends and family, fashion, health or style, access to the internet via MTN makes it easy for you to access information on the go”.

To enjoy offers accruable to the app, Mrs Saidat Lawal-Mohammed, Snr. manager, Segment Management, MTN Nigeria, said that there are three (3) types of  BetterMe Offers that are available, namely daily Package Offer which consists of 20 National mins + 15MB + 35 National SMS @ N250 only;  monthly Package Offer which consists of 100 National mins + 100 National SMS + 300MB@ N2,015only and monthly Data Bundle Offer which consists of 2015MB@ N2,015 only

“Today is the day you leave old ways behind for newer, smarter and faster ways. With the power of the internet to enhance your lifestyle, MTN is committed to bringing the best out of you. To enjoy the offer, simply dial *123*4*# to get started”.

Aside the Better Me app, MTN also showcased the benefits of ‘My2015App” as a one stop guide to news, resolutions, prophecies, opportunities, deals and more; which the offers are available to users on daily and monthly bundles.    

Adekanmbi explained further on the My2015 App thus, “It is an app aimed to enhance peoples’ lives with the power of internet. It provides easy access to a variety of digital content and offers MTN subscribers a single platform to access, view and share New Year Resolution & Must-do, 2015 Prophesies & Events, News, Daily Deals, Gossips, Healthy Living and Lifestyle. Customers can download the app free of charge by taking the following steps: Send the keyword 2015 to 131 via SMS. An SMS containing the link for download will be sent to you immediately; click the link to download the app free of charge and it takes you to the homepage where you select your area of interest.

He said that as the world is fast changing, with technology taking over people’s everyday lives, access to the internet provides opportunities that enable individuals to achieve greater heights and do a whole lot of things faster and better with less effort.


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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NASENI, Nigerian Air Force Renew Strategic Partnership to Drive Indigenous Defense Technologies

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National Agency for Science and Engineering Infrastructure (NASENI) and the Nigerian Air Force (NAF) have renewed their Memorandum of Understanding (MoU) to deepen collaboration on indigenous technology development, particularly in defense, aerospace, and infrastructure.

The event, which took place at NASENI Headquarters in Idu Industrial Layout, Abuja on 25th July 2025, was marked by a high-level visit led by the Chief of Air staff, Air Marshal Hasan Bala Abubakar alongside senior officers from the Nigerian Airforce. The team was received by the Executive Vice Chairman/CEO of NASENI, Mr. Khalil Suleiman Halilu, and his management team.

In his keynote remarks, the Air Marshal commended NASENI for its transformative work under Mr. Halilu’s leadership, particularly in reverse engineering, local manufacturing of engineering components, and consistent support to the Nigerian Air Force.

He specifically acknowledged NASENI’s contribution to the development of the C5 Rocket Project, highlighting the agency’s role in producing the rocket bodies and structural components, and in conducting precision material analysis.

He also applauded the establishment of the NASENI Northwest Technology Innovation Hub located at the Air Force Institute of Technology in Kaduna, describing it as a landmark project made possible through land support by NAF.

The Air Marshal noted that, Airforce is seeking greater inclusion in the governance and execution of the hub, given its role as host and technical contributor, also proposing that NASENI formally co-own the C5 Rocket Project, while urging the agency to continue leading the production of rocket body structures while exploring cost optimizations.

Furthermore, he invited NASENI to enroll its young researchers in newly developed R&D training modules at its Research and Development Institute. The request extends to a new area of partnership — capacity building in Computer Numerical Control (CNC) machining for Air Force technical personnel at NASENI’s Centre of Excellence.

Responding, NASENI EVC/CEO Mr. Khalil Suleman Halilu reaffirmed the agency’s commitment to the long-standing collaboration with the Air Force, describing it as both professional and personal.

“Our partnership with the Nigerian Air Force is one of our smoothest and most productive,” he said. “We’ve achieved so much together — from reverse-engineering projects to shared innovation hubs — and we are just getting started.”

Mr. Halilu showcased NASENI’s progress in Unmanned Aerial Vehicle (UAV) development, drone pilot training, asset recovery programs, and its world-class CNC machining infrastructure, inviting the Air Force to take advantage of all available resources and facilities.

He emphasized NASENI’s culture of private sector collaboration as a model for cost-effective implementation while maintaining inclusive access for public institutions such as the Air Force.

Highlighting the signing of the new MoU, Mr. Halilu said the updated agreement is designed to be more structured, result-driven, and aligned with President Bola Ahmed Tinubu’s Renewed Hope Agenda. It focuses on joint R&D, local manufacturing of aerospace and defense components, human capital development, and knowledge exchange.

“This partnership goes beyond paperwork,” Mr. Halilu noted. “It’s about building the future of Nigeria’s defense and innovation ecosystem together.”

The formal signing of the renewed MoU marked a new chapter in the strategic relationship between both institutions, setting the stage for the activation of joint action plans on the C5 Rocket Project, CNC training, defense manufacturing, and other innovation-driven initiatives.


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How Zabira is Empowering the Next Generation of Entrepreneurs

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Financial independence is no longer a distant dream but a daily reality, especially for young entrepreneurs cashing out weekly through innovative platforms like Zabira.

From trading gift cards to paying bills with crypto-converted naira, Zabira is proving to be more than just a fintech app; it’s a complete digital marketplace designed to fuel the ambitions of the next generation of hustlers.

With users reportedly earning up to ₦150,000 weekly from ongoing campaigns, Zabira has become a go-to platform for side income and full-time digital entrepreneurship.

Its frequent cashback campaigns reward both new and existing users, allowing them to earn 2% cashback on their first crypto trade and 3% on their first gift card trade, a simple but powerful incentive that reduces entry barriers for young people stepping into digital finance.

But Zabira isn’t just about trading; it’s about everyday life. In a move to deepen its utility and promote seamless living, the platform has expanded its bill payment business unit. Users can now pay for airtime, data, electricity (PHCN), TV subscriptions, and even fund wallets for platforms like Bet9ja, all within the Zabira App.

Zabira allows users to make utility and other payments directly using crypto. For added flexibility, users can also instantly convert their crypto to naira, removing any limitations and ensuring seamless transactions without bank delays or downtime.

This subtle integration of crypto into daily transactions is a major leap forward in digital financial inclusion. It not only helps normalise the use of digital assets but also provides practical avenues for users to derive real-world value from their crypto holdings.

Zabira also understands the frustrations of online subscriptions, especially when traditional bank cards fail. Through its robust gift card marketplace, users can buy and use cards for platforms like Netflix, Spotify, Google Play, Apple, Amazon, and more.

These cards offer a reliable alternative for accessing services that are increasingly essential for both work and leisure and are especially helpful for digital creatives, remote workers, and students.

Beyond utility, the platform keeps the entrepreneurial spirit alive with bonus campaigns on first-time gift card trades, creating more reasons for users to engage and earn. With every trade, Zabira positions itself not just as a service provider but as a digital enabler supporting users on their financial journey.

In a country where access to financial tools can often feel like a privilege, Zabira is leveling the playing field. Whether you’re a student looking to subscribe to an online course, a freelancer paying for tools, or a small business owner funding your daily operations, Zabira is building the infrastructure that turns these goals into everyday wins.

To get started using Zabira, users can download the app on Android and iOS devices.


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Driving Digital Inclusion: Anambra’s Mobile Tech Hub Brings Free WiFi to the People

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The Geeks & Founders Alliance for Soludo (GEFAS) has taken another bold step in supporting Governor Charles Chukwuma Soludo’s vision of a smart, connected Anambra with the official launch of its Mobile Tech Hub- a custom-built bus bringing free WiFi directly to the people.

Fully equipped with high-speed internet, voice and data services, and backup power, the GEFAS Mobile Tech Hub can connect up to 3,000 people at rallies, campaign grounds, and public spaces: expanding the Solution WiFi initiative already live at over 26 locations across Anambra.

The Deputy Governor of Anambra State, Dr. Onyekachukwu Ibezim, flagged off the Mobile Tech Hub at a brief ceremony held on Thursday, 24th July 2025, at the Tower of Light, Emeka Anyaoku Boulevard, Awka.

He was joined by the Secretary to the State Government, Prof. Solo Chukwulobelu; the Deputy Chief of Staff/Chief Protocol to the Governor, Chief Chinedu Nwoye; other senior government officials; the media; and the GEFAS community.

Dr. Ibezim, visibly excited as he inspected the hub’s features, described it as an initiative perfectly aligned with what the Governor is doing in the state.

“We don’t expect anything less from Agbata, who is a guru in this field: exactly why the Governor puts square pegs in square holes,” he said, pointing to the sophistication of the project and the Governor’s deliberate choices.

“I hear wherever this vehicle parks, people can connect freely, in line with our mantra of making Anambra a place to live, invest, work, relax, and enjoy

“I thank Agbata for this great feat and assure our government’s support to make Anambra the smart mega city we all desire

He further emphasized that this will not be a one-off.

“Mr. Governor is also working to make this permanent. We are not just going to leave you with one vehicle. So I encourage everyone: wherever you see this bus parked, connect to the free WiFi and get your job done.” he concluded.

Earlier in his remarks, Chukwuemeka Fred Agbata, CFA, GEFAS Convener and MD/CEO of the Anambra State ICT Agency, said:

“We are here to celebrate innovation made possible by Mr. Governor’s forward-thinking policies, like waiving Right of Way (RoW) charges, which opened up fibre optic expansion and connectivity across Anambra.

“Today, various public places, student lodges, and even four higher institutions in the state already enjoy free WiFi, just as Governor Soludo promised in his People’s Manifesto.

“Now, with this Mobile Tech Hub, wherever the Governor goes during the campaign period, people can enjoy free connectivity and high-speed internet.

“All over the world, we know that when broadband expands, the economy grows.

He added, “Data is expensive these days, so this bus will bring relief to Ndi Anambra.

“Wherever you see it passing through your neighborhood, you can hop online for free- maybe download a movie, a song, or do whatever you like.

It’s a practical solution that the Solution Government is delivering. So, vote Governor Soludo, and let the Solution continue” Agbata concluded.

The bus is set to hit the road in the coming days, following Governor Soludo to campaign grounds and reaching far more neighborhoods in earnest.

With this milestone, GEFAS reaffirms its commitment to helping Anambra become the smart, connected, and prosperous state that every citizen can proudly call home.


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