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Nigerian Mobile App Installs Surge during Ramadan – AppsFlyer

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Given that consumers in Nigeria are fiercely mobile-first, organisations looking to boost customer engagement would be wise to maximise their customer acquisition efforts during the Holy Month of Ramadan.

This comes as a result of new data from AppsFlyer which compared mobile app trends in Ramadan 2023 to Ramadan 2022 to reveal that overall installs of mobile apps were up by 19% in the country.

Linking this data back to a recent joint report by AppsFlyer & Google on the mobile app industry in Africa, showing a year-on-year rise of 33% on mobile app installs from 2021 to 2022 in Nigeria, Michael Zaitsev, Managing Director West Africa & CIS at AppsFlyer said: “As mobile marketers continue to navigate the congested mobile app space, it is clear that targeting special holidays can play a pivotal role in a company’s fortunes with getting ahead of the competition.

“With mobile apps being the go-to channel for consumers in Nigeria, special periods like the Holy Month of Ramadan will be key for mobile marketers going forward”.

Operating systems battle it out

Both iOS and Android enjoy widespread popularity in Nigeria, raising the question of where the country’s marketers should focus their efforts.

AppsFlyer’s data indicates that iOS users are currently more receptive to app marketing campaigns, as during Ramadan 2023, overall app installs on devices running the operating system increased by 36% compared to 2022.

In addition, overall installs for Android apps also increased by 16%. On the other hand, non-organic installs increased this Ramadan for mobile apps on both iOS and Android devices by 35% and 39% respectively.

Finance apps still leading the way

One industry that always stands out is the financial sector – and with smartphone penetration continuously increasing, mobile marketing is crucial for success. Compared to last year, this category of mobile apps saw both overall installs and non-organic installs increase by a whopping 74% and 82% respectively.

These installs peaked in the final week (week 4) of Ramadan, showing the high demand for financial services such as peer-to-peer payments, money transfers from the USA and UK diaspora to Nigeria, including money transfers between relatives inside of the country, and Pan-African transactions. These kinds of transactions increased towards the end of Ramadan, as celebration preparations usually begin to take flight in the final week of the Holy Month.


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General News

NGF Plans Investopedia to Showcase Investments in 36 States

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Nigeria Governors’ Forum (NGF) will launch its ‘Investopedia’, a platform designed to showcase investment opportunities across Nigeria’s 36 states.

NGF Plans Investopedia to Showcase Investments in 36 States

Yunusa Abdullahi, director of Media and Strategic Communications, described the initiative as a bridge between Nigeria’s untapped potential and global capital.

The launch is scheduled for Tuesday, Aug. 19, in Abuja.

“Amid challenges such as weak investor confidence and fragmented entry points, this initiative promises to transform subnational funding and reposition Nigeria as a credible investment destination.

“Nigeria has long faced barriers to investment at the state level. Frequent government transitions create uncertainty, while poor project visibility and preparation deter prospective investors.

“In spite of trillions in global capital waiting to be deployed, many projects remain shelved due to the absence of a trusted and coordinated investment vehicle,” he said.

Abdullahi explained that the NGF Investopedia, a biennial publication, would showcase projects across sectors, from infrastructure to agriculture, with supporting data analysis, policy incentives, and market insights.

“More than a glossy compendium, it will serve as a ‘one-stop shop’ for investors, in print and digital formats, enabling matchmaking and transactions,” he added.

The Investopedia will be promoted at global events, including the Intra-African Trade Fair in Algeria, the UN General Assembly in New York, and Africa Investment Forum in Morocco.

“This international outreach will position the NGF as a credible conduit for investments, offering not only opportunities but also practical pathways for engagement,” Abdullahi said.

He emphasised that the strategic goals include positioning NGF as a global interface, institutionalising subnational visibility, and mobilising partnerships for long-term support.

The launch, at the Hilton Hotel Abuja, will feature governors from all 36 states, each showcasing priority projects to domestic and international investors.

The event will also include signing a Memorandum of Understanding (MoU) to formalise partnerships, alongside a keynote address from the Central Bank of Nigeria (CBN).

“Foreign investors, ambassadors, and experts from Afreximbank, MOFI, UNDP, Cavista, and the Infrastructure Concession Regulatory Commission will also participate,” Abdullahi confirmed.

The event will culminate in distributing the Investopedia to development finance institutions, embassies, private capital desks, and multi-sectoral business communities.

Looking ahead, Abdullahi said NGF had outlined a post-launch roadmap.

This includes investment clinics for government-to-government and business-to-government matching, scheduled for the third and fourth quarters of 2025, continuing into 2026.

Other plans include capacity-building programmes on structuring public-private partnerships and strengthening risk mitigation for sustainable financing and project delivery.

 


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NCC Moves to Protect Consumers, Enforce Accountability in Telecoms

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Nigerian Communications Commission (NCC) has introduced a series of new regulations aimed at strengthening consumer protection and improving service delivery in the telecommunications sector.

These reforms, part of the 2024 regulatory framework, are designed to promote transparency, fair business practices, and accountability among telecom operators.

Under the Consumer Code of Practice Regulations 2024, all licensed operators are now required to publish their approved Consumer Code on their websites, in a national newspaper, and on at least one social media platform within 30 days of receiving NCC approval.

This move is expected to make consumer rights and service expectations more accessible to the public.

The Quality of Service Regulations 2024 will see the NCC implement a ranking system to evaluate telecom providers based on performance indicators such as call clarity, data speed, and service reliability.

This initiative is intended to foster competition and encourage operators to meet higher service standards.

To support innovation, the Type Approval Regulations 2024 allow the NCC to grant provisional approval for communication prototypes for a trial period of up to 180 days.

This provision is expected to boost research and development in the sector by giving startups and tech developers room to test new technologies.

For consumers, the impact is significant. The regulations mandate that operators respond to customer inquiries within 96 hours and maintain complaint records for at least two years. Violations of these standards may result in administrative fines, reinforcing the NCC’s commitment to holding service providers accountable.

The Commission has reiterated its dedication to building a telecom environment that is fair, inclusive, and consumer-friendly. By working closely with stakeholders, the NCC aims to ensure that every Nigerian has access to reliable communication services and that their rights as consumers are fully protected.


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Samsung Launches the Sleek and Durable Galaxy A07 in Nigeria

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Samsung Electronics has announced the launch of the Galaxy A07, the latest addition to its popular A series lineup.

Building on the success of the Galaxy A06, the A07 delivers a slimmer design, improved durability, and unbeatable value for everyday users.

Designed for style and built for life on the go, the Galaxy A07 stands out with its remarkably slim profile and splash-proof protection, making it a perfect companion for users who want a phone that is both pocket friendly and durable.

To give customers extra peace of mind, Samsung is offering Samsung Care+ registration benefit, if users register their Galaxy A07 with Samsung Care+, they can enjoy screen replacement for just ₦9,000 in the event of damage.

Key Highlights of the Galaxy A07

  • Slim and Stylish: Ultra-thin design that is easy to hold and looks great in any setting.
  • Splash-Proof Protection: IP54, Designed to handle everyday spills and splashes without worry.
  • Affordable Screen Repair: Screen replacement for only ₦9,000 with Samsung Care+ registration.
  • 7” display, 5000 mAh battery, with an intelligent side fingerprint sensor.

The Galaxy A07 is all about delivering more for less, and with this, Samsung has taken the features that the customers loved in the A06, made the design even sleeker, added splash resistance, and ensured that keeping the device in top shape remains affordable.

The Galaxy A07 is available at all Samsung Experience Stores, authorized dealers, and partner retailers nationwide.


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