E-Business
Rethink Your Online Strategies for 2014
Starting the New Year 2014 perhaps it is important for you to start thinking about your online strategies for the year 2014. What you are doing is not working.
Maybe it’s your outdated website. Maybe it’s because you don’t show up when someone searches. Or maybe it’s just time that you rethink your online strategy.
Do not rethink because you want your website to look different or rank higher. Not directly anyway. You should rethink because you want your phone to ring. You want new clients lined up outside of your door. You want to break sales records.
Or maybe you just want to keep your doors open another year. If you aren’t already realizing your goals, than doing more of what you are currently doing is not going to get you any closer than you are right now.
You need a different strategy. The next step is to educate you on online strategies you need to rethink of adopting.
Revisiting Your SEO Techniques
Having a website won’t mean that your customers can find it. But only “search engine optimization and positioning” strategies that are designed to give search engines what they want and need in order to find your site among your competitors and other sites related to your category.
Search engine optimization and positioning is challenging at best. It’s not a simple matter of adding a few tags that contain your important keywords. It is an art-and a science-since it is applying creative techniques to an in-depth study of the search engines and directories.
There are three steps to selling anything. The first step is getting traffic: You have to get human bodies, eyes, and ears, to sell to. The next step is conversion: You have to convince the person that what you have is going to solve their problem. The final step is economics: You have to give them something that’s valuable and get their money.
Traffic, Conversion, and Economics Govern Online Sales and Marketing
In order to sell something, you have to get traffic; then you have to convert the traffic. Economics means you have to make some money on what you sell. That’s why you’re in business.
When you make a profit, you can re-invest it in getting more traffic and converting the traffic and further improving your economics. And so it goes, clockwise in a circle. It’s a spiral of never-ending traffic, conversion, and economics. That’s the essence of marketing.
Let’s say you come to me and say, “I’ve developed this cool new invention, and it’s going to make millions. How do I sell it?” Before we talk about buying clicks or writing emails or infomercials or any other technique, you need to answer four questions:
1. Who would buy this? (that’s traffic)
2. What can you say to persuade them to buy? (that’s conversion)
3. Can you reach them affordably? (that’s economics)
4. Can they give you money? (that’s economics, too)
The thing I want you to know about the Triangle is: You need to go counterclockwise to decide how to sell something. Which means the primary skill you must master in marketing is thinking backward.
To build a sales funnel, you begin with the end in mind. You start from the end, and you work your way to the beginning. Then traffic comes into the funnel at the beginning and goes clockwise to the economic end.
You should know there’s a Power Triangle inside each element of the Triangle. Let’s say that your traffic is Search Engine Optimisation, your conversion is a website sales page, and your economics is that you sell shoes.
Inside those Search Engine Optimisation is another Triangle. Let’s say your visitors land on a page that offers a white paper in exchange for their name, company, and email address. There’s a Power Triangle there:
Traffic = people who land on your page
Conversion = people who opt in and the reasons they did. They want the cheat sheet or price quote; they want to take the quiz, or they want the free software download.
Economics = what they get in exchange for their email address and the value of that address to you
The economic value of an email address is huge. Even with social media, blogs, Twitter, and everything else, email is still the center of the marketing universe. The number-one function of your website is to collect an email address from your visitor before he leaves.
Someone searches for your service on google and see you (traffic) and lands on your opt-in page (conversion) and gives you their email address (economics). Later you send them an email (traffic), and now they’re on your sales page (conversion) and you’re asking them to buy something (economics).
Great marketers and sales gurus have said traffic + conversion = profits, and it’s true, but it’s incomplete. Economics speaks to the importance of value, and as you consider this, you’ll see it’s really the most important thing of all. Economics drives everything else.
TOBI ASEHINDE, is the founder and chief executive officer, Vibe Web Solutions Limited, a company poised to providing web solutions to meet web related needs of businesses and helping businesses grow using ground-breaking web and marketing technologies.
Vibe Web Solutions Limited has clients based within and outside Nigeria servicing both business and governmental organisations. He can be contacted via: tobi.asehinde@vibewebsolutions.com
It is holiday season in many parts of the world. These days though, going on holiday does not always mean turning your back on office life – hybrid work cuts both ways.
Today’s widespread connectivity—available at airports, train stations, restaurants, hotels, and most indoor public spaces—makes staying connected easier than ever, with free Wi-Fi in many locations and reliable 4G or 5G coverage elsewhere, helping to facilitate a seamless blend of work and leisure even while on holiday.
This increase in connectivity among travellers has not gone unnoticed by cyber criminals. Kaspersky experts analysed nearly 25,000 free Wi-Fi spots in Paris ahead of the Summer Olympic Games and Paralympic Games. The analysis revealed that almost 25% of these networks had weak or no encryption, making users vulnerable to personal and banking data theft.
Travellers often have their guard down. The unfamiliar surroundings of a new location or a different language can throw up a useful smokescreen for a cyberattack, meaning additional care needs to be taken when logging on. Fortunately, a few smart tools and habits can help you stay protected while enjoying the flexibility of remote work.
Use a VPN for secure connections
A VPN is one of the most effective ways to safeguard users’ online activity, especially when working from unfamiliar locations. By encrypting Internet traffic, a VPN ensures that hackers can’t intercept sensitive data like login credentials or financial details. This is particularly important when accessing work emails or company files on public Wi-Fi, where cybercriminals often lurk.
Switch to an eSIM for reliable, secure mobile data
Another useful digital tool that provides a seamless way to stay connected using local mobile networks with no physical SIM card required is the eSIM. This is a game-changer for international travellers who want to avoid sky-high roaming charges or the hassle of hunting down temporary SIM cards in foreign countries.
With an eSIM, a user can download a local data plan before you even arrive at your destination, ensuring instant connectivity the moment you land. This eliminates the need to rely on unsecured Wi-Fi hotspots, significantly reducing your exposure to cyber threats.
Plus, many eSIM providers allow you to manage multiple profiles on a single device, making it easy to switch between work and personal data plans without juggling multiple phones.
Services like Kaspersky eSIM Store enables users to purchase and activate data plans in advance, track usage and top up as needed, all from a single app.
Enable two-factor authentication (2FA)
When travelling, people often leave devices unattended. To protect against unwanted people logging in, travellers should ensure two-factor authentication (2FA) is enabled on all critical accounts and that passwords are used on all devices.
Final tips for a secure workation
Even with a VPN, eSIM and 2FA in place, your devices still need strong defenses against malware, phishing scams and ransomware. Cybercriminals often target remote workers who may let their guard down while travelling, making real-time protection essential.
Modern antivirus software does more than just scan for viruses, it actively blocks malicious downloads, warns you about phishing attempts and even secures your passwords and financial data.
For the most robust security, consider a solution like Kaspersky Premium, which combines antivirus protection, a VPN and password management into a single, easy-to-use package.
By combining a VPN, eSIM and strong antivirus, you can work from anywhere with confidence, whether you’re sending emails from a poolside or joining a video call from a festival tent.
E-Business
Zequence Digital Boss Calls for Strong IP Laws Enforcement, to Protect Nigeria’s Software Sector
Mr Adeoye Oludamilola, managing director, Zequence Digital, a digital agency, has said strong enforcement of Intellectual Property (IP) laws , protection of Nigeria’s software industry against piracy will encourage innovation and investment.
Adeoye told reporters lately in Lagos that software piracy and the unauthorised use of proprietary technology are widespread in the country.
According to report Intellectual Property (IP) laws in software refers to the legal rights that protect the creations of the mind used in software development.
These rights, which include copyrights, patents, trade secrets, and trademarks, grant developers exclusive control over their software and related assets, preventing unauthorised use or reproduction.
Adeoye said that many startups do not protect their innovations, due to a lack of knowledge and the cumbersome legal processes involved.
“IP registration and litigation are expensive and time-consuming, which further discourages developers from protecting their work,” Adeoye said.
He added that the lack of awareness among developers about their IP rights contributed to the problem.
To address these challenges, Adeoye stressed the need for the formation of an IP Protection Consortium, comprising tech firms, legal experts, and regulators, to advocate for stronger IP enforcement.
He also suggested collaborating with legal tech startups to create simplified platforms for fast-tracked IP registration.
The managing director further called for joint initiatives between legal bodies and tech communities to launch IP rights education campaigns.
This, he said, would equip developers with the knowledge they needed to protect their innovations and grow their businesses.
Adeoye emphasised the need for the government and stakeholders to create an ecosystem for development and inclusivity by proactively engaging with regulators.
According to him, this will help ensure that policies are created with the input of concerned agencies and industry experts.
PalmPay, a leading fintech platform and full-stack digital neobank for emerging markets, has partnered with Nigeria’s biggest Health Insurance Company, AXA Mansard Health a member of the globally trusted AXA Group, to provide millions of Nigerians with affordable, accessible digital health insurance.
This strategic partnership enables PalmPay users to seamlessly access a range of health insurance packages from AXA Mansard directly within the PalmPay app. With plans starting as low as N500 per month, users can now choose from flexible insurance options tailored to fit their everyday needs.
The plans are designed to meet a wide range of needs; for example, the AXA Digital Health plan offers access to telemedicine consultations with doctors, N5,000 worth of medications, and up to N40,000 in surgical coverage. Users can also opt for the AXA Mansard MicroHealth plan at N1,000 per month, which provides unlimited diagnostic tests and funeral benefits. Additionally, the AXA Mansard Accident plan, available for N500 monthly, offers comprehensive death cover for both accidental and non-accidental cases.
Speaking on the partnership, Habib Kowontan, Head of Wealth Product at PalmPay, said: “Insurance is a key pillar of financial security, yet millions of Nigerians remain underserved. Our partnership with AXA Mansard Health breaks down long-standing barriers by placing reliable and affordable insurance solutions right at our users’ fingertips.”
In her remarks, Jumoke Odunlami, Chief Distribution Officer, AXA Mansard Insurance said that the partnership with Palmpay presents the AXA with another opportunity to improve health and productivity of Nigerians. “Through partnerships like this, we are covering over 1.8 million Nigerians and ensuring that healthcare is accessible, available and affordable.
“So we are excited about joining forces with a brand like Palmpay to compliment the range of financial possibilities they offer their customers with health plans. It fits well with our mission and our purpose of acting for human progress by protecting what matters, and we are looking forward to doing even more with Palmpay”, she explained.
This partnership reflects PalmPay’s broader mission to create a more inclusive digital financial ecosystem, one that empowers users to not only manage their money efficiently, but also secure their future.
This partnership reflects PalmPay’s broader mission to create a more inclusive digital financial ecosystem, one that empowers users to not only manage their money efficiently, but also secure their future.
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