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Tips to Increasing E-commerce Sales in 2014

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TOBI ASEHINDE, founder/CEO, Vibe Web Solutions Limited,
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Do you have an ecommerce or online retail store? Have you ever thought about how to increase sales? Are you ready to reach your potentials in 2014? If yes to all then this is a must read: Ecommerce is not about the beauty of the design only, but also ensuring that sales are generated. The first goal is to make potential customers build confidence and trust in buying from your online store.

Your next goal is to ensure that your ecommerce site is easy to navigate and easy to complete an order because customers that go on your site will want not only to get the item they’re looking for quickly, but they would want their purchase to be quick and painless as well.

Below are some tips on best practices to boost confidence, trust and speed up purchasing process that will increase your sales for 2014

Show your online customers you care: Offer customers tailored recommendations of their searches while shopping on your website and send them targeted messages about deals which may interest them according to their buying patterns on your website and also remind them about abandoned shopping carts to show they are noticed and valued.

Build a mobile responsive website: With majority of internet shoppers in Nigeria on their mobile to shop on the go and accessing the web, the fact is 61% of clients who visit a mobile unfriendly website are likely to quit and go to a competitor’s website.
Keep your website updated with Pictures, Image and detailed description of products: It is essential you keep your content updated regularly with appropriate video, image-led and written content of products although it might be time consuming but it is important to be able to run successfully an ecommerce site.

Updating regularly increases your website’s visibility and it makes your site resourceful for customers and keeps them coming back.

Make Important Info Public: Customers are more likely to buy products when they know exactly what they’re getting into; how much they’re paying, when it will arrive, and what to do if they’re unhappy with a purchase.

Easily informing them of information such as the estimated shipping costs, arrival times and return policy make them more at ease with making the purchase.

Provide them with this information early and often. Anything that applies to a particular item needs to be mentioned publicly and obviously on that item’s page. Anything that would boost sales, such as a free shipping discount should be mentioned early and repeated.

Target existing customers: It is tempting at the beginning to focus attention in getting more and more new customers, however, it is evidence that retention is key to business success.

New site visitors often spend less time on websites compare to returning site visitors that often look at more pages per visit on average and are more likely to make purchases as they have built a relationship and credibility with your ecommerce site and are more willing to refer you to more potential clients.

This simply means campaigns which targets existing customers can really pay off – so don’t forget them or assume their continued loyalty.

Use Call to action: Use easily visible and very clear call to action buttons or words that would direct customers to where they are going to purchase or view products on sales or add product to basket. An example of a call to action is “Buy now” or “Click here to checkout”.

A well designed call to action button leads the customer where they need to go and where you want them to go. Make sure to enhance the most important actions; buy button, check out button, and shopping cart button.

Think and Measure Conversion Rate: The rate at which visitors are converted to sales (or to some other key objective) is called the Conversion Rate.

A small change in the Conversion Rate can make a big difference to your return on investment and turnover.
There is much that can be done to improve your Conversation Rate and, when planning your ecommerce website, you should consider everything with Conversion Rates in mind.

Using enticing action buttons, suggestive copy and banners and text links all help you to direct site visitors around your website and to your enquiry forms.

Always ask yourself when planning your website: “Is this going to drive sales?”

It should also be noted that convincing a visitor to sign up to receive Email Newsletters should be a key conversion objective.

Finally, in the business world, your ecommerce website is your number one marketing tool and everything you do online must support this.

A website is the hub of all your online marketing activity, a facility to convert interest into sales.

Much of your other online and offline marketing activity will be encouraging people to visit your ecommerce site. Once you get them there you need to convert those people to tangible sales, or at the very least collect their contact information so you can continue to communicate directly with them.

Tobi Asehinde is the founder and chief executive officer of Vibe Web Solutions Limited, a company poised to providing web solutions to meet web related needs of businesses and helping businesses grow using ground-breaking web and marketing technologies.

We help to setup your ecommerce store from planning stage to implementation stage. Vibe Web Solutions Limited has clients based within and outside Nigeria servicing both business and governmental organisations. He can be contacted via: tobi.asehinde@vibewebsolutions.com


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E-Business

Temu Joins INTA to Combat Counterfeits and Elevate IP Standards Worldwide

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Temu, the global online marketplace, has joined the International Trademark Association (INTA) as a corporate member and serves on its Anti-Counterfeiting Committee.

INTA is a global association that brings together more than 6,700 organizations, representing over 37,000 trademark professionals and brand owners across 181 countries. By joining INTA, Temu deepens its commitment to building a trusted online marketplace and advancing global IP protection through broader, cross-industry collaboration.

“INTA welcomes TEMU’s willingness to engage in anticounterfeiting initiatives, including in the Association’s annual Anticounterfeiting Workshop and Online Takedown Certificate Program which serve to share best practices and connect stakeholders,” said Alastair Gray, Director of Anti-Counterfeiting, INTA. “Constructive collaboration with these efforts can contribute to the protection of intellectual property rights for INTA members and support the removal of counterfeit products from the platform which ultimately protects consumers.”

At the 2025 INTA Annual Meeting held in San Diego in May, Temu participated in the Anti-Counterfeiting Committee Roundtable, serving as a moderator to facilitate discussions among brand owners, online platforms, and government officials on emerging technologies, best practices for collaboration, and strategies to strengthen global anti-counterfeiting efforts.

“Joining INTA and serving on its Anti-Counterfeiting Committee reflects Temu’s ongoing commitment to ensuring a trustworthy online shopping experience,” said a Temu spokesperson. “We value collaboration with industry peers and stakeholders and are dedicated to advancing collective efforts in intellectual property protection.”

Temu also participates in INTA-led online workshops, including the Online Platform Notice and Takedown Certification Program, which outlines the latest procedures and best practices used by e-commerce platforms and social media companies. These workshops aim to enhance the quality and accuracy of rights-holder notices, promoting more effective takedown processes and content moderation.

Since launching in 2022, Temu has made significant investments in IP enforcement. Its measures include comprehensive seller vetting and compliance training, 24/7 algorithmic monitoring with manual review, a dedicated IP protection portal and brand registry to streamline takedown submissions, and an internal enforcement team that handles claims with speed and accuracy.


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Huawei Unveils AI Computing System to Challenge Nvidia’s Flagship Product

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China’s Huawei Technologies unveiled an AI computing system on Saturday that an industry expert said rivals Nvidia’s most advanced product, as the company aims to expand its footprint in the country’s booming AI sector.

Huawei Unveils AI Computing System to Challenge Nvidia’s Flagship Product

The CloudMatrix 384 system made its public debut at the World Artificial Intelligence Conference (WAIC), a three-day event in Shanghai, attracting a large crowd to Huawei’s booth with its showcase of cutting-edge AI innovations.

The system has attracted significant interest from the global AI community since Huawei (HWT.UL) first introduced it in April. Industry analysts see it as a direct challenger to Nvidia’s GB200 NVL72, the most advanced system-level offering currently available from the U.S. chipmaker.

In an April article, Dylan Patel, founder of semiconductor research firm SemiAnalysis, stated that Huawei now possesses AI system capabilities that could surpass those of Nvidia.

Huawei staff at its WAIC booth declined to comment when asked to introduce the CloudMatrix 384 system.

A spokesperson for Huawei did not respond to questions.

Huawei has become widely regarded as China’s most promising domestic supplier of chips essential for AI development, even though the company faces U.S. export restrictions.

Nvidia CEO, Jensen Huang told Bloomberg in May that Huawei had been “moving quite fast” and named the CloudMatrix as an example.

The CloudMatrix 384 system features 384 of Huawei’s latest 910C chips and, according to SemiAnalysis, surpasses Nvidia’s GB200 NVL72 in certain performance metrics, despite the latter using 72 B200 chips.

SemiAnalysis attributes this performance advantage to Huawei’s strong system design, which offsets the lower power of individual chips by leveraging a greater number of them and incorporating system-level innovations.

Huawei describes the system as utilizing a “supernode” architecture that enables ultra-high-speed interconnectivity between chips.

In June, Zhang Pingan, CEO, Huawei Cloud confirmed that the CloudMatrix 384 was already operational on Huawei’s cloud platform.


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Transcorp Hotels Delivers Stellar H1 Results, Declares Over ₦1Bn Dividend

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Transcorp Hotels Plc has delivered a stellar performance in the first half of 2025, recording a 60% year-on-year surge in revenue to ₦47.57 billion, up from ₦29.72 billion in H1 2024. Gross profit climbed 71% to ₦36.21 billion, maintaining a strong 76% margin despite inflation and operational headwinds.

The hospitality giant, a subsidiary of Transnational Corporation Plc, also announced an interim dividend payout of ₦1.024 billion — offering ₦0.10 per 50 kobo ordinary share to shareholders.

In a bold move, the company unveiled Nigeria’s largest corporate venue — the 5,000-seat Transcorp Centre — staking its claim as the new leader in event hospitality. Chairman Emmanuel Nnorom described the results as proof of Transcorp Hotels’ transformative strategies and unwavering investor commitment. MD/CEO Uzo Oshogwe attributed the success to relentless execution and a resilient business model.

Transcorp Hotels, renowned for iconic assets like Transcorp Hilton Abuja and its digital platform Aura, says it isn’t just leading Nigeria’s hospitality sector — it’s redefining excellence across Africa.


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