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Tips to Increasing E-commerce Sales in 2014

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TOBI ASEHINDE, founder/CEO, Vibe Web Solutions Limited,
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Do you have an ecommerce or online retail store? Have you ever thought about how to increase sales? Are you ready to reach your potentials in 2014? If yes to all then this is a must read: Ecommerce is not about the beauty of the design only, but also ensuring that sales are generated. The first goal is to make potential customers build confidence and trust in buying from your online store.

Your next goal is to ensure that your ecommerce site is easy to navigate and easy to complete an order because customers that go on your site will want not only to get the item they’re looking for quickly, but they would want their purchase to be quick and painless as well.

Below are some tips on best practices to boost confidence, trust and speed up purchasing process that will increase your sales for 2014

Show your online customers you care: Offer customers tailored recommendations of their searches while shopping on your website and send them targeted messages about deals which may interest them according to their buying patterns on your website and also remind them about abandoned shopping carts to show they are noticed and valued.

Build a mobile responsive website: With majority of internet shoppers in Nigeria on their mobile to shop on the go and accessing the web, the fact is 61% of clients who visit a mobile unfriendly website are likely to quit and go to a competitor’s website.
Keep your website updated with Pictures, Image and detailed description of products: It is essential you keep your content updated regularly with appropriate video, image-led and written content of products although it might be time consuming but it is important to be able to run successfully an ecommerce site.

Updating regularly increases your website’s visibility and it makes your site resourceful for customers and keeps them coming back.

Make Important Info Public: Customers are more likely to buy products when they know exactly what they’re getting into; how much they’re paying, when it will arrive, and what to do if they’re unhappy with a purchase.

Easily informing them of information such as the estimated shipping costs, arrival times and return policy make them more at ease with making the purchase.

Provide them with this information early and often. Anything that applies to a particular item needs to be mentioned publicly and obviously on that item’s page. Anything that would boost sales, such as a free shipping discount should be mentioned early and repeated.

Target existing customers: It is tempting at the beginning to focus attention in getting more and more new customers, however, it is evidence that retention is key to business success.

New site visitors often spend less time on websites compare to returning site visitors that often look at more pages per visit on average and are more likely to make purchases as they have built a relationship and credibility with your ecommerce site and are more willing to refer you to more potential clients.

This simply means campaigns which targets existing customers can really pay off – so don’t forget them or assume their continued loyalty.

Use Call to action: Use easily visible and very clear call to action buttons or words that would direct customers to where they are going to purchase or view products on sales or add product to basket. An example of a call to action is “Buy now” or “Click here to checkout”.

A well designed call to action button leads the customer where they need to go and where you want them to go. Make sure to enhance the most important actions; buy button, check out button, and shopping cart button.

Think and Measure Conversion Rate: The rate at which visitors are converted to sales (or to some other key objective) is called the Conversion Rate.

A small change in the Conversion Rate can make a big difference to your return on investment and turnover.
There is much that can be done to improve your Conversation Rate and, when planning your ecommerce website, you should consider everything with Conversion Rates in mind.

Using enticing action buttons, suggestive copy and banners and text links all help you to direct site visitors around your website and to your enquiry forms.

Always ask yourself when planning your website: “Is this going to drive sales?”

It should also be noted that convincing a visitor to sign up to receive Email Newsletters should be a key conversion objective.

Finally, in the business world, your ecommerce website is your number one marketing tool and everything you do online must support this.

A website is the hub of all your online marketing activity, a facility to convert interest into sales.

Much of your other online and offline marketing activity will be encouraging people to visit your ecommerce site. Once you get them there you need to convert those people to tangible sales, or at the very least collect their contact information so you can continue to communicate directly with them.

Tobi Asehinde is the founder and chief executive officer of Vibe Web Solutions Limited, a company poised to providing web solutions to meet web related needs of businesses and helping businesses grow using ground-breaking web and marketing technologies.

We help to setup your ecommerce store from planning stage to implementation stage. Vibe Web Solutions Limited has clients based within and outside Nigeria servicing both business and governmental organisations. He can be contacted via: [email protected]


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E-Business

Galaxy Backbone @ 20, Unveils New Identity

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Galaxy Backbone (GBB) has unveiled a new corporate identity, signalling what the organisation described as a new phase of growth and readiness to support the future of digital governance in Nigeria.

Galaxy Backbone @ 20, Unveils New Identity

The unveiling of the identity was part of activities marking  20 years of providing critical digital infrastructure and services to government institutions.

According to GBB, the rebranding signals the organization’s strategic evolution from a core government ICT infrastructure provider to a broad national digital transformation enabler connecting governments, businesses, and institutions.

Speaking at the 20th anniversary celebration and awards ceremony in Abuja, Senator George Akume, secretary to the Government of the Federation, urges GBB to lead the next phase of Nigeria’s digital transformation.

Represented by Dr Ibrahim Kana, permanent secretary, General Services Office, Akume, described the organisation as a key driver of modern governance, cybersecurity and digital service delivery across Nigeria.

He said Galaxy Backbone has evolved from a modest initiative into the nation’s foremost provider of secure government connectivity, cloud infrastructure, data hosting and shared ICT services, helping to improve efficiency, transparency and collaboration across Ministries, Departments and Agencies.

‘Digital transformation is no longer an option but a necessity. Nations that embrace technology and innovation are better positioned to achieve sustainable economic growth, improve governance outcomes and enhance the quality of life of their citizens,” he said.

Senator Akume stressed that digital transformation is now essential for economic growth and effective governance. He urged Galaxy Backbone to strengthen its role in emerging technologies, including artificial intelligence, cloud computing, blockchain and big data analytics, to support Nigeria’s digital economy and public sector modernisation.

“The next phase of Nigeria’s digital transformation will require greater innovation, stronger cybersecurity capabilities, expanded broadband infrastructure and deeper collaboration among stakeholders,” he added.

Earlier in his remarks, Professor Ibrahim Adeyanju, managing director of Galaxy Backbone, said the organisation’s journey began with a bold vision to connect government institutions and make digital infrastructure a strategic national asset. He noted that two decades later, the organisation has become a critical pillar of Nigeria’s digital ecosystem.

“Twenty years ago, a bold idea was born. An idea that government could be more connected, that technology could transform governance, and that digital infrastructure could become a strategic national asset,” Adeyanju said.

Professor Adeyanju said Galaxy Backbone’s achievements were made possible through the support of the Federal Government, stakeholders, partner agencies and generations of staff who helped build the institution.

He added that the organisation’s greatest strength remains its workforce and reaffirmed its commitment to innovation, service delivery and talent development.

 

 


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NDPC to Review Data Law to Address AI, Privacy Concerns

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Nigeria Data Protection Commission (NDPC) has said that it plans to seek a review of the Nigeria Data Protection Act (NDPA) 2023 to address emerging technologies such as Artificial Intelligence (AI), robotics and big data, amid growing concerns over privacy, cybersecurity and data governance in an increasingly digital economy.

NDPC to Review Data Law to Address AI, Privacy Concerns

The proposed review comes as regulators across the world grapple with the rapid adoption of AI-driven technologies and the challenges they pose to existing legal frameworks designed to protect personal data and privacy rights.

Experts believe the move signals Nigeria’s determination to align its data protection regime with global technological developments and emerging regulatory standards.

Speaking during activities marking the third anniversary of the signing of the Nigeria Data Protection Act into law, Dr. Vincent Olatunji, national commissioner and chief executive officer of the NDPC, said the current law requires updates to adequately reflect technological realities that have evolved significantly since its enactment.

According to him, the pace of innovation has made it necessary for policymakers to move beyond broad references to emerging technologies and provide clearer regulatory guidance.

“We are in the era of emerging technologies. At the time the law was drafted, we could only make broad references to emerging technologies, but today we can specifically mention Artificial Intelligence, robotics and big data,” Olatunji said.

The NDPC boss noted that technologies which were once considered futuristic have now become central to economic activities, digital services and public administration.

“Ten years ago, nobody was talking about AI the way we are doing now, but today it has become central to virtually every aspect of digital transformation. We need to be more specific about what constitutes emerging technologies and provide examples because the technologies keep evolving,” he added.

Industry stakeholders say the review is timely, given the increasing deployment of AI tools across sectors including banking, telecommunications, healthcare, education and public services.

They argue that clearer rules are needed to govern automated decision-making, algorithmic accountability, data ownership and cross-border data transfers.

The proposed amendment also aligns with the National Assembly’s ongoing work to assess the existing law and identify areas to strengthen in light of evolving cyber threats and technological advancements.

Senator Afolabi Salisu, chairman, Senate Committee on ICT and Cybersecurity, had earlier indicated that lawmakers were reviewing the legislation to ensure it remains relevant in addressing developments such as AI and emerging cybercrime threats.

Analysts believe the review could further strengthen investor confidence in Nigeria’s digital economy by providing clearer regulatory certainty for businesses operating in data-intensive sectors.

The NDPA 2023 established the NDPC as the country’s primary data protection regulator and created a legal framework for the collection, processing, storage and transfer of personal data.

Since its enactment, the Commission has ramped up enforcement, compliance monitoring, and awareness campaigns to strengthen data governance across public and private institutions.

Olatunji, however, cautioned against excessive reliance on AI technologies, stressing that human oversight remains critical in data processing and decision-making systems.

“We still need the human component. We should not leave everything to artificial intelligence,” he said.

He further noted that issues relating to digital footprints, privacy rights and responsible data use would continue to demand regulatory attention as technology becomes more integrated into everyday life.

Technology policy experts say the emergence of generative AI, machine learning systems and autonomous technologies has created new legal and ethical questions that many existing privacy laws were not originally designed to address.

These include concerns around automated profiling, bias in AI systems, consent management, surveillance and accountability for decisions made by intelligent systems.

Meanwhile, the NDPC has in recent months demonstrated a growing focus on AI governance, including participation in international initiatives aimed at promoting responsible and privacy-conscious deployment of artificial intelligence technologies.

Stakeholders believe that any amendment to the Act should strike a balance between protecting citizens’ privacy rights and supporting innovation within Nigeria’s rapidly expanding digital economy.

Hence, the proposed review signals the likelihood of stricter compliance obligations for business and increased scrutiny of how personal data is collected, processed and utilised.

While experts advise organisations to begin strengthening internal governance frameworks, data management systems and privacy compliance programmes in anticipation of future regulatory changes.

Consequently, the planned review of the Data Protection Act underscores the growing recognition that regulatory frameworks must evolve alongside technological innovation, while for policymakers, the challenge will be ensuring that the law remains flexible enough to encourage innovation while robust enough to protect citizens in an era increasingly defined by data and artificial intelligence.

 

 

 


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FG Bans Use of Gmail, Other Personal Emails for Civil Service Operations

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Federal government has banned  the use of personal email accounts, such as Gmail, Yahoo Mail, or Hotmail, for official public-sector transactions, mandating that civil servants transition to a secure, institutional digital platform.

FG Bans Use of Gmail, Other Personal Emails for Civil Service Operations

This ban requires all government officials to use secure institutional platforms with the approved .gov.ng domain to safeguard sensitive data.

The announcement was made in Abuja by Didi Esther Walson-Jack, head, the Civil Service of the Federation, during a digital transformation summit held to celebrate the 20th anniversary of Galaxy Backbone.

According to Walson-Jack, the government has activated more than 115,000 official GovMail accounts to ensure that communication within the federal civil service remains secure, professional, and easy to track.

She said government activities should no longer rely on personal email services or informal channels that make record-keeping difficult.

The Head of service explained that official information must remain within government systems even when an officer leaves a position.

This, she said, will help preserve important records and prevent the loss of government information tied to individual workers.

The Head of Service also disclosed that the Federal Government achieved a major target by completing the digitalisation of work processes across all 38 federal ministries and extra-ministerial departments before the end of December 2025.

She described the development as proof that reforms can succeed when there is clear leadership and commitment from government institutions.

According to her, the achievement shows that the civil service is capable of adapting to modern methods of operation.

Walson-Jack recalled that in the past, government files could easily be delayed, misplaced, or trapped in lengthy approval processes.

She said the shift to digital systems now makes it easier to monitor documents, improve accountability, and measure progress in government operations.

Walson-Jack added that the paperless civil service initiative is aimed at making government work more efficient by cutting delays, reducing unnecessary bureaucracy, improving transparency, and allowing records to be retrieved and processed faster.

 


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