Do you have an ecommerce or online retail store? Have you ever thought about how to increase sales? Are you ready to reach your potentials in 2014? If yes to all then this is a must read: Ecommerce is not about the beauty of the design only, but also ensuring that sales are generated. The first goal is to make potential customers build confidence and trust in buying from your online store.
Your next goal is to ensure that your ecommerce site is easy to navigate and easy to complete an order because customers that go on your site will want not only to get the item they’re looking for quickly, but they would want their purchase to be quick and painless as well.
Below are some tips on best practices to boost confidence, trust and speed up purchasing process that will increase your sales for 2014
Show your online customers you care: Offer customers tailored recommendations of their searches while shopping on your website and send them targeted messages about deals which may interest them according to their buying patterns on your website and also remind them about abandoned shopping carts to show they are noticed and valued.
Build a mobile responsive website: With majority of internet shoppers in Nigeria on their mobile to shop on the go and accessing the web, the fact is 61% of clients who visit a mobile unfriendly website are likely to quit and go to a competitor’s website.
Keep your website updated with Pictures, Image and detailed description of products: It is essential you keep your content updated regularly with appropriate video, image-led and written content of products although it might be time consuming but it is important to be able to run successfully an ecommerce site.
Updating regularly increases your website’s visibility and it makes your site resourceful for customers and keeps them coming back.
Make Important Info Public: Customers are more likely to buy products when they know exactly what they’re getting into; how much they’re paying, when it will arrive, and what to do if they’re unhappy with a purchase.
Easily informing them of information such as the estimated shipping costs, arrival times and return policy make them more at ease with making the purchase.
Provide them with this information early and often. Anything that applies to a particular item needs to be mentioned publicly and obviously on that item’s page. Anything that would boost sales, such as a free shipping discount should be mentioned early and repeated.
Target existing customers: It is tempting at the beginning to focus attention in getting more and more new customers, however, it is evidence that retention is key to business success.
New site visitors often spend less time on websites compare to returning site visitors that often look at more pages per visit on average and are more likely to make purchases as they have built a relationship and credibility with your ecommerce site and are more willing to refer you to more potential clients.
This simply means campaigns which targets existing customers can really pay off – so don’t forget them or assume their continued loyalty.
Use Call to action: Use easily visible and very clear call to action buttons or words that would direct customers to where they are going to purchase or view products on sales or add product to basket. An example of a call to action is “Buy now” or “Click here to checkout”.
A well designed call to action button leads the customer where they need to go and where you want them to go. Make sure to enhance the most important actions; buy button, check out button, and shopping cart button.
Think and Measure Conversion Rate: The rate at which visitors are converted to sales (or to some other key objective) is called the Conversion Rate.
A small change in the Conversion Rate can make a big difference to your return on investment and turnover.
There is much that can be done to improve your Conversation Rate and, when planning your ecommerce website, you should consider everything with Conversion Rates in mind.
Using enticing action buttons, suggestive copy and banners and text links all help you to direct site visitors around your website and to your enquiry forms.
Always ask yourself when planning your website: “Is this going to drive sales?”
It should also be noted that convincing a visitor to sign up to receive Email Newsletters should be a key conversion objective.
Finally, in the business world, your ecommerce website is your number one marketing tool and everything you do online must support this.
A website is the hub of all your online marketing activity, a facility to convert interest into sales.
Much of your other online and offline marketing activity will be encouraging people to visit your ecommerce site. Once you get them there you need to convert those people to tangible sales, or at the very least collect their contact information so you can continue to communicate directly with them.
Tobi Asehinde is the founder and chief executive officer of Vibe Web Solutions Limited, a company poised to providing web solutions to meet web related needs of businesses and helping businesses grow using ground-breaking web and marketing technologies.
We help to setup your ecommerce store from planning stage to implementation stage. Vibe Web Solutions Limited has clients based within and outside Nigeria servicing both business and governmental organisations. He can be contacted via: [email protected]
Join Inlaks Live TechTalk Edition on Hyosung’s Revolutionary MV 100 ATM Model
Inlaks, the leading Information Technology Systems Integrator specialised in the deployment of highly scalable ICT Infrastructure solutions, will on Monday September 28, deploy the second edition of its virtual thought leadership segment called “TechTalk”.
Techtalk which was formerly a pre-recorded segment hosted on the organisations YouTube channel has now transitioned into a live virtual event across Instagram, Facebook, Twitter and YouTube. The virtual edition kicked off in August 2020 with a segment on Financial Crime Mitigation, honing in on the superiority of Temenos Financial Crime Mitigation Solution with Emmanuel Orororo, Sales Manager, Financial Business, Inlaks.
The 2nd edition of Tech Talk promises to offer the same measure of insights as it dives into the world of Automated Teller Machines (ATM) with a focus on MoniValue 100, a revolutionary ATM solution by Hyosung TNS. The MoniValue 100 is especially adapted to the present times as it is a cardless, contactless and changeless solution.
Join this virtual event live by logging on to any of the social media pages below on Monday, 28th September 2020. YouTube: Inlaks, Facebook: InlaksNg, Twitter: Inlaks, Instagram: InlaksNg
Inlaks is a leading system integrator in Sub-Saharan Africa. The company partners with leading OEMs in the technology industry to provide world-class information technology solutions that exceed the needs of its customers.
Over the years, Inlaks has built a reputation as the foremost ICT and Infrastructure Solutions Provider, helping customers effectively seize new market and service opportunities.
With an impressive customer base that includes six Central Banks in West Africa, 18 of the 24 banks in Nigeria and other major customers in the West African region, Inlaks has become the dominant Information Technology Company in Africa.
Inlaks’ customers cut across various segments including Banking, Telecommunication, Oil/Gas, Power, Utilities and the Distribution sectors of the economy. For more information, please visit www.inlaks.com
Millions of Cyber Attacks Launched on Nigeria, Others- Reports
There were 3.8 million malware attacks and 16.8 million Potentially Unwanted Applications (PUA) detections over a 7-month period in Nigeria, according to Kaspersky security solutions.
Elsewhere in South Africa, there were almost 10 million malware attacks and a staggering 43 million PUA detections, showing the growing desperation of the attacks.
The company reported on 28 million malware attacks in 2020 and 102 million detections of potentially unwanted programs (pornware, adware etc.) accounted for by the beginning of August 2020.
These numbers show that it’s not only the malware that attacks users but also the “grey zone” programmes that grow in popularity and disturb their experiences, while users might not even know it is there.
Potentially unwanted applications (PUAs) are programmes that are usually not considered to be malicious by themselves.
However, they are generally influencing user experience in a negative way. For instance, adware fills user device with ads; aggressive monetising software propagates unrequested paid offers; downloaders may download even more various applications on the device, sometimes malicious ones.
calculating interim results of threat landscape activity in African countries, Kaspersky researchers noticed that PUAs attack users almost four times more often than traditional malware.
They also eventually reach more users: for instance, while in South Africa, the malware would attack 415,000 users in 7-months of 2020, the figure for PUA would be 736,000.
“The reason why ‘grey zone’ software is growing in popularity is that it is harder to notice at first and that if the programme is detected, its creators won’t be considered to be cybercriminals. The problem with them is that users are not always aware they consented to the installation of such programmes on their device and that in some cases, such programmes are exploited or used as a disguise for malware downloads,” said Denis Parinov, a security researcher at Kaspersky.
By taking a closer look at PUA, it becomes apparent that they are not only more widespread but also more potent than traditional malware.
Evaluating results over the same 7-month period in Nigeria, there were 3.8 million malware attacks and 16.8 million PUA detections – which is four times as much.
Kenyan and South African threat landscapes have been more intense. In South Africa, there were almost 10 million malware attacks and a staggering 43 million PUA detections.
Kenyan users faced even more malware attacks – around 14 million, and 41 million PUA appearances, Kaspersky said.
Tech Giants Strike Deal with Advertisers over Hate Speech
Web giants including Facebook have struck a deal with advertisers on how to identify harmful content such as hate speech, after an impasse over the issue which led to boycotts of the platform.
The agreement — which also included Twitter and YouTube — laid out for the first time a common set of definitions for hateful statements online.
In July, hundreds of advertisers including big-name consumer brands suspended advertising with Facebook as part of the #StopHateForProfit campaign, saying the social-media titan should do more to stamp out hatred and misinformation on its platform.
And earlier this month a group of celebrities — including Kim Kardashian, Leonardo DiCaprio and Katy Perry — stopped using Facebook and Instagram for 24 hours, to push a similar message.
The World Federation of Advertisers (WFA) said in a statement Wednesday: “Facebook, YouTube and Twitter, in collaboration with marketers and agencies through the Global Alliance for Responsible Media have agreed to adopt a common set of definitions for hate speech and other harmful content and to collaborate with a view to monitoring industry efforts to improve in this critical area.”
The alliance was founded by the WFA and includes other major trade bodies.
According to the WFA, key areas of agreement included applying the alliance’s common definitions of harmful content; developing reporting standards for such content; establishing independent oversight; and rolling out tools for keeping advertisements away from harmful content.
The WFA said that properly defining online hate speech would remove the current problem of different platforms using their own definitions, which it said made it difficult for companies to decide where to put their ads.
“As funders of the online ecosystem, advertisers have a critical role to play in driving positive change and we are pleased to have reached agreement with the platforms on an action plan and timeline in order to make the necessary improvements,” said Stephan Loerke, chief executive of the WFA.
Luis Di Como, executive vice-president of global media at Unilever, a major advertiser, sounded a note of cautious optimism.
He said: “The issues within the online ecosystem are complicated, and whilst change doesn’t happen overnight, today marks an important step in the right direction.”
Speaking in July, Facebook’s founder and chief executive Mark Zuckerberg said he remained adamant that the company did not want hate speech on the social network.
On Wednesday, the company’s vice-president for global marketing solutions, Carolyn Everson, said the agreement gave all parties “a unified language to move forward on the fight against hate online.”
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