E-Business
Tips to Increasing E-commerce Sales in 2014

Do you have an ecommerce or online retail store? Have you ever thought about how to increase sales? Are you ready to reach your potentials in 2014? If yes to all then this is a must read: Ecommerce is not about the beauty of the design only, but also ensuring that sales are generated. The first goal is to make potential customers build confidence and trust in buying from your online store.
Your next goal is to ensure that your ecommerce site is easy to navigate and easy to complete an order because customers that go on your site will want not only to get the item they’re looking for quickly, but they would want their purchase to be quick and painless as well.
Below are some tips on best practices to boost confidence, trust and speed up purchasing process that will increase your sales for 2014
Show your online customers you care: Offer customers tailored recommendations of their searches while shopping on your website and send them targeted messages about deals which may interest them according to their buying patterns on your website and also remind them about abandoned shopping carts to show they are noticed and valued.
Build a mobile responsive website: With majority of internet shoppers in Nigeria on their mobile to shop on the go and accessing the web, the fact is 61% of clients who visit a mobile unfriendly website are likely to quit and go to a competitor’s website.
Keep your website updated with Pictures, Image and detailed description of products: It is essential you keep your content updated regularly with appropriate video, image-led and written content of products although it might be time consuming but it is important to be able to run successfully an ecommerce site.
Updating regularly increases your website’s visibility and it makes your site resourceful for customers and keeps them coming back.
Make Important Info Public: Customers are more likely to buy products when they know exactly what they’re getting into; how much they’re paying, when it will arrive, and what to do if they’re unhappy with a purchase.
Easily informing them of information such as the estimated shipping costs, arrival times and return policy make them more at ease with making the purchase.
Provide them with this information early and often. Anything that applies to a particular item needs to be mentioned publicly and obviously on that item’s page. Anything that would boost sales, such as a free shipping discount should be mentioned early and repeated.
Target existing customers: It is tempting at the beginning to focus attention in getting more and more new customers, however, it is evidence that retention is key to business success.
New site visitors often spend less time on websites compare to returning site visitors that often look at more pages per visit on average and are more likely to make purchases as they have built a relationship and credibility with your ecommerce site and are more willing to refer you to more potential clients.
This simply means campaigns which targets existing customers can really pay off – so don’t forget them or assume their continued loyalty.
Use Call to action: Use easily visible and very clear call to action buttons or words that would direct customers to where they are going to purchase or view products on sales or add product to basket. An example of a call to action is “Buy now” or “Click here to checkout”.
A well designed call to action button leads the customer where they need to go and where you want them to go. Make sure to enhance the most important actions; buy button, check out button, and shopping cart button.
Think and Measure Conversion Rate: The rate at which visitors are converted to sales (or to some other key objective) is called the Conversion Rate.
A small change in the Conversion Rate can make a big difference to your return on investment and turnover.
There is much that can be done to improve your Conversation Rate and, when planning your ecommerce website, you should consider everything with Conversion Rates in mind.
Using enticing action buttons, suggestive copy and banners and text links all help you to direct site visitors around your website and to your enquiry forms.
Always ask yourself when planning your website: “Is this going to drive sales?”
It should also be noted that convincing a visitor to sign up to receive Email Newsletters should be a key conversion objective.
Finally, in the business world, your ecommerce website is your number one marketing tool and everything you do online must support this.
A website is the hub of all your online marketing activity, a facility to convert interest into sales.
Much of your other online and offline marketing activity will be encouraging people to visit your ecommerce site. Once you get them there you need to convert those people to tangible sales, or at the very least collect their contact information so you can continue to communicate directly with them.
Tobi Asehinde is the founder and chief executive officer of Vibe Web Solutions Limited, a company poised to providing web solutions to meet web related needs of businesses and helping businesses grow using ground-breaking web and marketing technologies.
We help to setup your ecommerce store from planning stage to implementation stage. Vibe Web Solutions Limited has clients based within and outside Nigeria servicing both business and governmental organisations. He can be contacted via: [email protected]
E-Business
Firm Spots Rising Scam Activity Around the 2026 World Cup, from Bogus Tickets to $500,000 “grant” Emails

Millions of football fans around the world are gearing up for the World Cup, and cybercriminals are seizing the moment to exploit the heightened interest.

Experts at Kaspersky have uncovered various types of scams that mimic official tournament resources or leverage the event for unsafe purposes, putting users’ data and finances at significant risk.
On one of the fraudulent websites discovered, users are offered the option to buy tickets for FIFA World Cup matches, with payments accepted in almost any currency.
However, after completing the fake registration and payment steps, users risk not only losing money from their bank cards but also exposing sensitive personal data to attackers.
The site uses the official colour scheme of the 2026 tournament to mislead users. In addition, the scammers offer ways to contact them, either directly on the site or via messaging apps.
Another website offers users the chance to purchase “official merchandise” for the 2026 tournament, featuring images of mascot plush toys and T-shirts, with a wide selection available for “purchase.” To make the offer more enticing, the site highlights steep discounts. Additionally, to appear more credible, the scammers have added a “Trusted store” badge at the bottom of the page, along with a registration form that requests personal and banking details.
Another attack scenario involves fraudulent email campaigns, in which attackers attempt to trick users into sending money or click a phishing link. To increase the chances of engagement, the emails feature compelling subject lines and persuasive messaging.
In one of the examples identified, fans received emails allegedly sent by official representatives of the event regarding a fake decision from a dispute resolution chamber. The link provided in the email leads to a phishing page.
In some cases, users are targeted with scam emails claiming they have “won” a $500,000 grant to cover tickets, flights, and accommodation, followed by instructions to contact the sender to claim the “prize” funds. Kaspersky also reports email spam and unsolicited ads related to the sale of competition-themed merchandise and souvenirs, some of them might turn out to be a scam.
“Unfortunately, major sporting events that attract large audiences are never overlooked by scammers. Seemingly harmless or even appealing emails can often conceal not only dangerous links and malicious attachments.
In some cases, careless interaction with such messages can lead to serious device infections. We recommend that users ignore any suspicious emails and websites to protect their financial assets and keep their devices and personal data secure,” says Anna Lazaricheva, senior spam analyst at Kaspersky.
E-Business
NDPC Warns of Offshore Data Risks as 90 Percent of Country’s Data is Hosted Abroad

Nigeria Data Protection Commission (NDPC) has raised concerns over data sovereignty, national security as well as loss of economic value, as over 90 per cent of Nigeria’s data is hosted abroad.

Pic credit…247digitize.com
Vincent Olatunji, national commissioner/CEO, NDPC, stressed the importance of safeguarding Nigeria’s digital economy through strong data protection and privacy frameworks.
He spoke while while delivering a keynote address at the IoT West Africa Conference, where he stated that the trend poses significant risks to Nigeria’s control over its digital assets.
He further described the situation as precarious for the nation’s sovereignty, and called for urgent investment in local data infrastructure.
Olatunji, highlighted data sovereignty, the growing role of data centres, and regulatory expectations under the Nigeria Data Protection Act, 2023, noting both the benefits of compliance and the risks of non-compliance. Olatunji underscored that data centres are now critical infrastructure for Nigeria’s digital transformation.
While decrying that over 90 percent of the Nigeria’s data is hosted abroad which is precarious for the nation’s sovereignty he encouraged for more investment in the sector as it is projected to reach $1.9 billion by 2031.
Also speaking, Kashifu Inuwa, the director-general of the National Information Technology Development Agency (NITDA), said policy is emerging as the key driver of Nigeria’s digital transformation, particularly in shaping the development of the Lagos-Abuja digital corridor.
“While infrastructure responds to demand, policy creates the enabling environment for sustainable growth,”
Inuwa who was represented by Aristotle Onumo, director, stakeholders management and partnership at the IoT West Africa Conference in Lagos, on the theme “The Lagos-Abuja Digital Corridor: Building Africa’s Next Data Centre and Cloud Hub.”
Inuwa emphasised that while infrastructure responds to demand, policy remains the critical driver that creates an enabling environment for sustainable digital growth.
He explained that Nigeria’s broadband policy, which stipulates minimum speeds of 10 Mbps for rural areas and 25 Mbps for urban centres, provides a strategic framework for prioritising infrastructure deployment along the Lagos-Abuja digital corridor.
He cautioned, however, that without deliberate collaboration and partnership between government, the private sector, and civil society, widespread infrastructure rollout would remain challenging. “Collaboration is the pathway that massifies impact, while partnership harnesses collective intelligence. No one can achieve this in isolation,” he said.
Inuwa also spoke on the Nigerian Sovereign Cloud Project; a flagship initiative aimed at strengthening indigenous cloud service providers and preventing the dominance of Nigeria’s digital infrastructure by foreign hyperscale operators.
By scaling local infrastructure to meet global standards, the project seeks to domesticate data hosting, reduce operational costs, and improve access to cloud services across the country.
E-Business
Opay Plans IPO in US, Targets $4Bn in Valuation

Opay, a financial technology (fintech) firm, is working with Citigroup Inc., Deutsche Bank AG, and JPMorgan Chase & Co. for an initial public offering (IPO).

According to a report by Bloomberg on Friday, sources said the platform, backed by SoftBank Group Corp., is considering a listing in the United States and is targeting a valuation of about $4 billion.
They added that the company could proceed with the share sale later this year, although the timing and size of the offering are yet to be finalised.
Opay is one of Africa’s fastest-growing fintech firms, offering mobile payments, transfers, and other financial services across Nigeria.
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The fintech company, Citi, Deutsche Bank, and JPMorgan have not publicly commented on the IPO plans.
Like Opay, Flutterwave, a major fintech company in Africa is planning an IPO.
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