Broadcasting
X3M Ideas Emerges Creative Agency of the Year At the 2021 LAIF Awards

X3M Ideas, Nigerian international creative agency, was awarded Creative Agency of the Year at the Lagos Advertising and Ideas Festival Awards (LAIF), following a win of nine Gold, sixteen Silver and eight Bronze medals in total.

Steve Babaeko, CEO X3M Ideas and President of the AAAN,
The award was presented to the Nigerian International Agency at the 16th edition of the LAIF Awards, which was held on Saturday, November 20, 2021, at the Landmark Event Center in Victoria Island.
The Lagos Advertising & Ideas Festival (LAIF) is the brainchild of the Association of Advertising Agencies of Nigeria (AAAN).
The award ceremony seeks to recognize creative excellence, improve the quality of the creative craft and promote the spirit of healthy competition and the application of global best practices.
Speaking on the award, Steve Babaeko, CEO X3M Ideas and President of the AAAN, expressed his profound gratitude for the honor, “this year has been an incredible year for me and the team.
“There are numerous accomplishments to be grateful for. We are glad to see that our work continues to make such a great impact in Nigeria and are thankful to the LAIF Jury and the Board for this recognition.”
In the last three years, X3M Ideas has won the Lagos Advertising & Ideas Festival Awards (LAIF) three times for its creativity and innovation.
In December 2020, the X3M Idea received one gold, eight silver, and ten bronze medals. In 2019, X3M Ideas won the most prestigious award, Grand Prix, for its animated TV commercial, “DStv Step Up and Boost”, making them the “Best Creative Agency and Agency of the Year”. In 2018, the agency was recognized as one of Nigeria’s most valuable creative agencies.
This year, X3M Ideas received the gold prize for its work on Suicide Notes, a campaign created to help people dealing with mental health issues, at the Luum Awards in Geneva, Switzerland.
Also awarded at the event were two viral content creators and a non-governmental organization namely, Ikorodu Bois, Josh2Funny, and Slum2School. They were each given special honours and recognition for their contribution to creativity.
Since its inception in August 2012, X3M Ideas has maintained its enviable position as one of Africa’s most valuable creative firms by demonstrating remarkable consistency in the creative sector both locally and internationally.
X3M Ideas has also consistently delivered impactful social intervention projects, for nine years of its existence. By renovating classrooms, office blocks, sick bays, libraries and donating computers, UPS devices, air conditioners, internet modems with unlimited data and unique wash hand stations and disinfectant tunnels, the X3M team have over time shown their unrelenting dedication to support students in their immediate communities.
Broadcasting
UNILAG Bans Skitmaking, Content Creation on Campus

University of Lagos (UNILAG), Akoka, has officially banned skitmaking, content creation and other video recording activities within its campus and hostels without prior authorization.

Mrs. Adejoke Alaga-Ibraheem, head of Communication, UNILAG, in a statement, said that the ban followed growing concern over the increasing use of university facilities for unapproved video productions, including comedy skits, vox pops and film shoots.
“The attention of the University Management has been drawn to the rising use of the University premises, including hostels and other facilities, for shooting of films, videos, skits, and similar cinematographic activities without proper authorisation,” parts of the statement read.
According to UNILAG, the decision aims to safeguard the institution’s image, maintain decorum within the academic environment, and ensure that its premises are not misrepresented in online or public content.
The university emphasized that any individual, whether a student, staff member, or external party, must seek and obtain formal approval from the institution’s Communication Unit before carrying out any form of recording or production on campus.
While acknowledging the importance of creative expression and media engagement, UNILAG maintained that all such activities must comply with its established rules and procedures to preserve order and safety.
The statement also appealed to members of the university community and the general public to strictly adhere to the new directive “in the interest of order, safety, and collective responsibility”.
Broadcasting
Court Orders MultiChoice to Pay Damages for Consumer Rights Violations

Multichoice Nigeria Limited has been been ordered by Lagos Court to pay damages for breaching consumer rights, in rulings hailed by regulators as victories for consumer protection.

In Lagos, the High Court presided over by Justice R. O. Olukolu awarded ₦5 million in damages against Multichoice for unlawfully disconnecting a paid DStv subscription belonging to Mr. Ben Onuora.
The court held that the disruption caused undue hardship to the subscriber and his family, and ordered the company to reconnect the service and extend the subscription to cover the lost period.
The judgment cited Sections 130, 136, and 142–145 of the Federal Competition and Consumer Protection Act (FCCPA) 2018.
Reacting to the judgments, the Federal Competition and Consumer Protection Commission (FCCPC) described them as landmark decisions that reinforce Nigeria’s consumer protection framework.
In a statement signed by Mr. Ondaje Ijagwu, director of Corporate Affairs for Mr. Tunji Bello, executive vice chairman, FCCPC, said the rulings demonstrate the effectiveness of judicial enforcement under the FCCPA.
“These outcomes strengthen consumer confidence and marketplace accountability,” Bello said, commending the judiciary and encouraging consumers to continue seeking redress through lawful channels.
Between March and August 2025, the FCCPC facilitated recoveries exceeding ₦10 billion for consumers across 30 sectors, according to the Commission.
The FCCPC reiterated its commitment to promoting fair markets and protecting consumer rights nationwide.
Broadcasting
MultiChoice to Delist from JSE after Canal+ Takeover

MultiChoice Group is set to delist from the Johannesburg Stock Exchange (JSE) on December 10 2025, after Canal+ secured control of more than 90% of its shares, effectively completing its takeover of the African pay-TV giant.

The Group, in a notice to shareholders at the weekend, announced that trading of its shares on both the JSE and A2X will be suspended from Monday, October 27, 2025.
The official delisting date of December 10 is pending regulatory approvals from the JSE, A2X, and the Financial Surveillance Department of the South African Reserve Bank.
Canal+, a French media conglomerate and subsidiary of Vivendi, crossed the 90% shareholding threshold, enabling it to invoke Section 124(1) of South Africa’s Companies Act.
This legal provision allows Canal+ to compulsorily acquire all remaining MultiChoice shares from shareholders who did not accept its offer.
According to the notice, Canal+ will acquire the remaining shares on the same terms and offer price presented during the takeover bid.
“The Remaining MultiChoice Shareholders are reminded of their rights to apply to a court of competent jurisdiction within 30 business days after receiving the Notice in terms of section 124(2) of the Companies Act (“Section 124(2) Rights”).” The notice read.
If no legal challenges are raised, Canal+ will complete the compulsory acquisition six weeks after the notice date, finalising MultiChoice’s transition into a wholly owned subsidiary of the French media group.
The delisting will mark the end of MultiChoice’s 6-year presence on the JSE, where it was listed in 2019 following its spin-off from Naspers.
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