Telecom
Zoho Unveils Early Access to CRM for Everyone, Zoho Apptic & Catalyst

Zoho Corporation, a leading global technology company, today announced early access to Zoho CRM for Everyone, a new set of industry-first capabilities aimed at democratising CRM to all teams involved in customer operations activities.
The company also unveiled significant enhancements to its offerings for professional developers and app development teams. These include early access to new services within Catalyst, the company’s pro-code full-stack development platform, and the general availability of Zoho Apptics, an application analytics solution that enables developers to track the in-app usage and performance of applications built on iOS, macOS, Android, and other platforms.
“Businesses are looking for unified solutions that help them optimise for value, maximise their competitive advantages, and tap into new market opportunities amid tough economic conditions,” said Kehinde Ogundare, Country Head, Zoho Nigeria. “At Zoho, we’re focused on continuously deepening our current offerings and expanding others to serve business needs. Zoho CRM for Everyone, for instance, is the first true democratisation of the CRM paradigm and helps unify all customer operations teams onto the CRM to deliver better customer experiences. Likewise, the upgraded Catalyst and the privacy-focused Apptics solution work hand-in-hand to deliver an unmatched developer experience from concept to code, and deployment to analytics.”
Zoho CRM for Everyone
Zoho CRM is one of the top selling products in Nigeria. The product recorded a 60% YoY growth in 2023 in the country.
Zoho CRM for Everyone allows sales teams, the primary custodian of customer relationships, to communicate and coordinate with other customer-facing teams from a single place—the CRM application—instead of holding fragmented discussions. It enables account managers, for example, to pull in a solutions engineer to coordinate a product demonstration for a customer. A marketer can perform win-loss analysis for specific deals. A community specialist can manage advocacy engagements like case studies. They may all use different core applications for deep work but can now converge on the CRM for managing shared responsibilities towards the customer.
Besides opening up CRM access cross-functionally, Zoho CRM for Everyone also empowers every team to manage their own workflows autonomously within the corporate IT framework. The new capabilities stand to improve visibility for every stakeholder in the customer journey, mitigate gaps in coordination, reduce turnaround time, and improve the quality of the customer experience.
To make CRM for Everyone possible, the following capabilities have come together in Zoho CRM:
● Team Modules and Requesters: Under team modules, business teams can create their own team-level data modules (in addition to organisation-level modules) by themselves while being governed by IT teams. Requesters is a new user profile in Zoho CRM that allows a team member to raise a request for colleagues in different teams and track the request status.
● Refreshed User Experience: To enable this fundamental shift in usage, the interface of Zoho CRM has been redesigned for better usability across roles and functions. With this release, Zoho CRM is also making a major stride in accessibility with capabilities covering areas like vision, motor activity, and interactions.
New Custom App Development Capabilities in Catalyst
Building custom solutions out of a disparate mix of tools has consistently been a source of frustration for developers. Catalyst unifies pro-code development efforts and streamlines the entire lifecycle by abstracting away complexities, providing pre-built components, and offering a comprehensive suite of developer tools.
Catalyst’s newest offerings, available under early access, expand on developer logic, design, and delivery:
● Signals: Routes events from sources like Zoho services, third-party sources, or custom applications to handlers (like Catalyst Functions, Circuits, etc.) using topics and subscriptions.
● NoSQL Database: Allows users to store structured, semi-structured, and unstructured data while supporting diverse data types and scaling dynamically with high performance.
● Slate: A fully managed frontend platform that lets developers easily build highly customised interfaces that leverage frameworks such as React.js, Next.js, Sveltekit, etc.
● CI/CD Pipeline: Automates tests and builds for continuous delivery pipelines, streamlining development workflows for faster time-to-market.
Catalyst seamlessly integrates with the Zoho ecosystem and third-party applications, enabling developers to leverage existing infrastructure and data sources. The platform stands out with its transparent and cost-effective pricing model, empowering organisations of all sizes by eliminating hidden fees and offering predictable, scalable pricing.
Privacy-Friendly Application Analytics:
Zoho Apptics delivers an extensive digital analytics platform designed for every stakeholder involved in application development and management. The solution consolidates analytics across app usage, performance, user engagement, and growth metrics into a centralised console, then synthesises these multifaceted data streams into actionable insights presented visually in dashboards and reports.
This unified view empowers organisations to make informed decisions, optimise app experiences, drive user engagement, and fuel sustainable growth throughout the application lifecycle. Apptics provides multi-platform analytics support, covering Android, iOS, macOS, tvOS, watchOS, iPadOS, Windows, React Native, Flutter, and Unity, with web analytics capabilities coming soon.
Apptics stands out by offering a unique capability to prompt Android and iOS users for app ratings and updates directly from the Apptics console. Integrated app store reviews management helps in streamlining the process of analysing user sentiment. Additionally, Zoho Apptics prioritises data privacy and security, exceeding industry best practices and regulatory compliance standards. User information is safeguarded behind encryption and access controls, ensuring analytics insights are leveraged responsibly without compromising individual privacy.
Pricing and Availability
Starting today, early access to Zoho CRM for Everyone is available upon request for Zoho customers worldwide. Zoho will be releasing additional capabilities to CRM for Everyone over several weeks during the early access phase.
Catalyst offers a generous Free Tier that renews monthly, alongside options for a pay-as-you-go model and subscription-based pricing. The new features are now available for early access, and interested users can sign up by visiting Zoho’s Catalyst page. Apptics is globally available now and offers a free plan and a pro plan starting at NGN18600 per month, when billed annually.
Telecom
Nigerians May Pay More for Calls, Data as Senate Okays 5 Percent Excise Duty

Telecommunications subscribers in the country could soon be paying 5 percent more for data and voice services if President Bola Tinubu signs Nigeria Tax Bill 2024 into law.
Passed in the Senate on May 8, 2025, the bill reintroduces a controversial 5 percent excise tax on telecom services, a move telecom operators, subscribers and consumer rights groups have strongly opposed.
The bill revived the excise tax first introduced in the Finance Act of 2020 during the administration of former President Muhammadu Buhari.
President Bola Ahmed Tinubu had suspended the tax in July 2023, citing concerns that it could exacerbate inflation and hinder access to digital services, especially for low-income Nigerians.
The 2020 Finance Act had expanded the list of goods and services subject to excise duty, including telecom services.
However, the measure drew immediate and widespread criticism from telecom operators and consumer advocacy groups, who argued that the additional cost would burden citizens and increase the price of essential services in an already fragile economy.
Excise duty is a tax on certain goods produced or sold within a country and other activities as may be specified in the enabling law, including services.
As contained in the 2022 Finance Act, the tax is chargeable on all services regulated by the Nigerian Communications Commission (“NCC”) listed as postpaid and prepaid services at the rate of 5% for 2022, 2023 & 2024.
According to a report by PWC at the time, prior to the suspension of excise duty on certain goods in 2009, excise duty was applicable on recharge cards/vouchers.
The telecommunication companies are to pay the tax based on the excisable value of postpaid and prepaid services.
In July 2023, President Tinubu signed an Executive Order suspending the “5% Excise Tax on telecommunication services as well as the Excise Duties escalation on locally manufactured products.”
Telecom
Mastercard Report Reveals Top Travel Trends Shaping Africa in 2025

Mastercard Economics Institute (MEI) has released its annual Travel Trends 2025 report, revealing the latest consumer spending insights and motivation when it comes to travel.
Cross-border movement is often influenced by the most pressing economic factors of the moment, such as exchange rates and geopolitical tensions. However, these are not the only factors driving consumers’ travel spending decisions, including those in Africa. Personal and purpose-driven factors remain powerful even when economic uncertainty looms.
Building on the resilience of the global travel sector seen last year, the 2025 report highlights how destinations across the African continent are increasingly appealing to tourists and, creating additional opportunities for local markets to develop tourism.
“Africa is emerging as a global leader in purpose-driven travel, where nature, wellness, and culinary experiences are redefining the continent’s tourism landscape. These trends present a powerful opportunity to drive inclusive growth, support local economies, and position Africa as a key player in the future of global tourism,” said Mark Elliot, division president, Africa, Mastercard.
Whether drawn by Namibia’s wellness retreats, South Africa’s wilderness experiences or Morocco’s vibrant culinary scene, travelers are expanding their horizons beyond traditional hotspots.
“Tourism is playing an important role in Africa’s growth story. Travelers are increasingly drawn to the continent’s natural beauty, culinary diversity, and wellness experiences. While economic and geopolitical factors matter, the pursuit of meaningful, purpose-driven travel remains strong. The Mastercard Economics Institute’s report sheds light on how countries are tapping into this trend to attract visitors and boost local economies,” said Khatija Haque, chief economist EEMEA, Mastercard Economics Institute.
By exploring a full range of travel motivations, the report identifies the main themes shaping travel today:
Africa trends:
- Nature-fueled adventures: South Africa and Zambia dominate cross-border spending around national park areas. Spending around South Africa’s major national parks far outpaced that of other countries, with nearly a quarter of the cross-border spending occurring within these zones. Zambia is also highly ranked as an outdoor adventure destination.
- Culinary crossroads: Marrakech ranks highly on the foodie list with its median restaurant hosting tourists from many different countries, often to enjoy meals of tagine and b’stilla. Cape Town is also on the list, with its bobotie dish proving popular with visitors.
- Wellness in the wild: Africa is establishing itself as a global leader in wellness-centered travel as consumers prioritize rejuvenation and self-care. Namibia, South Africa and Botswana are among the top destinations for travelers seeking spa-style and nature-based retreats and immersive eco lodges. Kenya is also ranked among the top 20 destinations for wellness In the Mastercard Wellness Index 2025.
Other global trends:
- Spa, summit and savor: Personal passions and goals motivate travel choices. Adventure-seekers are heading to the Nordics, where Finland’s national parks account for 7.1% of cross-border spending in the country.
- Summer destination draws: The Asia-Pacific region commands the list of trending summer destinations. Flight booking data reveals the top global destinations gaining most momentum for June-September travel, relative to last year. Tokyo is the number one trending spot for summer 2025, followed by Osaka and then Paris.
- Fuelled by fans: Fans travel internationally to see their favorite teams and athletes play. Case in point? During Shohei Ohtani’s World Series debut, spending by Japanese visitors in Los Angeles surged by 91%, six times the broader cross-border boost.
- Money matters: Despite geopolitical tensions and fluctuating prices, the factors that motivate consumers to travel are often more complex than just economic. But currency depreciation can make certain destinations, like Japan, more attractive due to their better value for money.
- Wheeling and dealing closer to home: In general, business travelers favor longer trips within their own regions, driven by hybrid work models and geopolitical uncertainty. However, there are exceptions, with UK businesses spending a growing share of their travel budgets in Asia, Europe, the Middle East and Africa.
Mastercard is dedicated to helping the global tourism sector grow through market analysis and high-frequency, data-driven insights that enhance the travel experience. By empowering destinations and businesses to better understand evolving consumer trends, Mastercard is helping to shape a more connected and resilient future for travel across Africa.
You can view the full “Travel Trends 2025: Purpose-driven journeys” and other reports and insights from the Mastercard Economics Institute can be found here.
Telecom
Nigeria to Receive $3Bn Telecoms Infrastructure in June – Minister

Nigeria is set to receive telecommunications equipment and fibre optic infrastructure worth $3 billion in June 2025, according to Bosun Tijani, minister of Communications, Innovation and Digital Economy.
Speaking during a panel session at the Nigeria Development Update (NDU) organised by the World Bank, Tijani revealed that the equipment valued at $1 billion was expected to arrive in the country by mid-2025.
He added that an additional $2 billion worth of fibre optic cables would soon be delivered to boost Nigeria’s telecommunications infrastructure.
According to him, the initiative aims to significantly enhance communication services across the country and bridge the connectivity gap.
Tijani also noted that a pilot phase targeting over 20 million Nigerians who currently lack access to any form of telecommunications would soon be launched.
The Nigeria Development Update (NDU) is a bi-annual World Bank report that assesses the country’s recent economic and social developments, policy directions, and provides recommendations to address emerging challenges.
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