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“33” Export Helps Kcee Connect With His Longlost Friend

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Nigerian music superstar, Kcee, who one week ago took to social media to enlist the help of his teeming followers to locate a long lost friend, has finally found that friend.

 

Kcee, whose last interaction with the said friend, Ocheku Osheme, happened over 20 years ago, received the biggest, and perhaps the most unexpected, form of assistance from popular beer brand, “33” Export.

 

An emotional video from the self-proclaimed Limpopo king first appeared on Twitter and Instagram on Tuesday July 23 and in it, Kcee pleaded with his followers to share and like the video until Osheme was located.

KCEE MEETS OCHEME

 

As the search gained momentum, “33” Export stepped in. This turned out to not only legitimize the quest; it also added a much-needed wind to Kcee’s sails.

 

As some commenters noted online, the partnership between the singer and the beer was a partnership made in friendship heaven.

 

Having built its entire brand persona around the spirit of mateship, it was only logical that “33” Export would commit itself to helping Kcee, or anyone at all, on his mission to reestablish great friendship.

 

“I’ve been thinking of Osheme a lot of late and I knew I had to find him. For “33” Export to not only lend their support but also join me on the search? That’s priceless and I’ll forever be grateful,” said Kcee. 

 

But why was it suddenly important to find Osheme? As Kcee explained, he couldn’t postpone it any longer.

 

While he and Osheme were growing up in Ajegunle, Osheme was his best friend, the boy he could absolutely count on to be there for him.

 

But since they lost touch, more than 20 years ago, his hopes of running into Osheme had remained nothing but a mirage.

KCEE MEETS OCHEME

 

So, I had to come to social media to find my Day One. It’s been too long. I have fantastic fans and followers. Nothing else to do but to call them to assist me,” he said.

 

However, once it had helped to find Osheme, “33” Export then took its contribution a step further.

 

The leading beer brand rewarded two of KCEE’s fans by helping them reconnect with their own long lost buddies.

 

Speaking on why the brand chose to join the search, Brand Manager, “33” Export, Aminah Jagun said, “With all of the unique activities “33” Export has championed around friendship in the past, we couldn’t pass off an opportunity like this to show our support and also solidify our stance as a brand that cares.

 

“‘33’ Export has firmly establishing its place in the minds of its loyal consumers as the No 1 friendship beer brand that cares about the relationship it shares with them and their friends.”


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University.

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Yobe Gov Approves Employment of Staff @ State Owned Broadcasting Stations

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Mai Mala Buni, governor of Yobe State has approved the appointment of experienced casual staff working at Yobe Broadcasting Corporation (YBC) and Yobe State Television (YTV).

Yobe Gov Approves Employment of Staff @ State Owned Broadcasting Stations

This is as part of efforts to ensure enough manpower for the on-going digitization of the two stations.

Abdullahi Bego, commissioner for Information, Home Affairs, and Culture revealed this when the officials of the Radio, Television and Theatre Art Workers Union (RATAWU) paid him a courtesy visit at the office in Damaturu.

Bego said the governor had after approving millions of naira for the total overhauling of the two stations directed for formulation of all strategies that will ensure effective implementation of the digitization process.

The commissioner also said, “His Excellency Hon. Mai Mala Buni is passionate about the digitization process of the media organizations in the state especially when it comes to equipment, staff strength and capability.

“The next step is the training and retraining of the staff of the two media organisations for efficiency in the execution of their job,” Bego disclosed.

He said the casual staffs billed for employment were serving at the stations for more than eight years while others five to six years without permanent appointment letters.

“We feel it is good to employ them taking into cognizance their experience in the system and dedication to duty.”

Bego commended RATTAWU among other members of the organization for their effort in informing, enlightening, and entertaining the public at all times.

Comrade Nasiru Illiya, chairman of RATTAWU, while speaking, said they were at his office to register their gratitude to the giant stride of Governor Mai Mala Buni, especially on the digitization of the two media organisations in the state.

“Sir, we are equally very grateful to note that within your short stay as commissioner of Information, we have started witnessing a positive transformation in the sector through the award of contracts worth millions of naira for upgrading YBC and YTV from analogue to digital transmission

“As I am speaking to you now, YBC is online transmission live,” Illiya disclosed


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FirstBank Supports Author on New TV Series

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First Bank of Nigeria Limited has announced its partnership with Arese Ugwu for the television adaptation of her best seller, Smart Money Woman.

FirstBank Supports Author on New TV Series

The weekly show – in its first season – is billed to premiere on Africa Magic Showcase this Wednesday.

The Smart Money Woman is a programme that shows the experiences, sacrifices, struggles and vigour of women in society as they carry out their day to day activities in spite of the gender imbalance in the society, especially in Africa.

The series is an adaptation of Smart Money Woman written to tackle debt, providing tips on inculcating the right savings culture of the African middle class (why don’t we say – every individual – as against limiting to African middle class), the fear and misconceptions surrounding money and the lack of it, love, friendships, cultural and societal pressures and the roles they play in success.

The half hour 13-episode series which is directed by Bunmi Ajakaiye and Co-, produced by Kemi Lala Akindoju, Akin Marinho and Arcadia Tv Africa would have viewers exposed to financial literacy nuggets. Its cast include; Osas Ighodaro, Toni Tones, Ini Dima-Okojie, Eby Eno, Eso Okolocha, Timini Egbuson, Karibi Fubara, Tope Tedela, Seun Ajayi and Temisan Emmanuel.

According to Arese Ugwu, author and executive producer, Smart Tribe Media; “The Smart Money Woman is a love letter to every modern and upwardly mobile African women who are exploring life opportunities and experiences to find that right balance in their day to day activities especially in their career, friendship, relationship and of course, family.”

“We thank First Bank of Nigeria Limited for being the first corporate sponsor to believe in my dream and take a chance on a first-time producer. This is a partnership we are pleased to reckon with, whilst we recognise how they have successfully empowered women across the geo-political zones in Nigeria through its various initiatives, especially the FirstGem product. They have provided mentoring, support and capacity building opportunities for all to create a new generation of financially literate women thereby contributing to the continued growth and development of the country.”

Speaking on the TV show, Folake Ani-Mumuney, group head, Marketing & Corporate Communications, First Bank of Nigeria Limited, said: “FirstBank has been at the forefront of promoting female empowerment and we understand the role financial literacy plays in deepening financial inclusion, whilst promoting female independence.

The essence of the TV programme is to raise financial awareness to inspire every individual in the society, especially women, to make informed choices and take effective actions for their financial wellbeing, she concluded.”


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OurTv Secures LaLiga Broadcasting Rights for Nigeria

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OurTV, a DTH free TV broadcast satellite service provider, has secured broadcast rights for Laliga matches in Nigeria.

OurTv Secures LaLiga Broadcasting Rights for Nigeria

OurTV will broadcast Laliga Santander matches live on its Sports Channel 120.

Commenting on the development, Olushola Peters, Head of Marketing of OurTV, said: “This is one major milestone for OurTv and we want to thank our esteemed users, who have always believed and supported us. We value your input and suggestions as it is a core culture in OurTv to listen and please our viewers as much as we can.”

OurTv is a Direct-To-Home (DTH) TV broadcast satellite service with onetime payment of set-up boxes that offers over 18 unique and exciting channels with the use of homegrown services.


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