Broadcasting
Aleph Opens Portal for Free Digital Marketing Course

Aleph, global partner of the world’s leading digital platforms, announced the opening of a new opportunity to take the Digital Ad Certificate, a free and fully online training that allows graduates to certify in digital marketing to enter a growing industry.
This opportunity will include a MasterClass by Gaston Taratuta, CEO and founder of the company, who will share the learnings of his path to being selected as the world’s best entrepreneur in 2022.
This free 90-minute MasterClass will be live and online on March 23nd at 7PM Nigeria. Interested individuals can register through this link. The talk, titled “How to be an entrepreneur in the digital world,” will include Taratuta’s experience – which started with his own investment and ended with a company present in 115 markets – the story of “How to make soup with stones,” and a Q&A session.
The MasterClass is part of the Digital Ad Certificate, a global free online training and certification program in digital marketing aimed at people without prior experience. In addition to specific content, the training includes a cooperative learning methodology focused on teamwork, which generates constant exchange with the other people taking the classes. More than 7,000 students in 100 countries participated in the proposal, with a satisfaction ratio of 9.2 out of 10, according to surveys conducted with the students. The goal is to certify 50,000 people worldwide.
At the end of the course, students receive a certificate from Aleph, which also shares the profiles of the graduates with the thousands of clients it has globally. The training lasts three months and includes theory, information on various platforms, cases, assignments, and MasterClasses.
“When I started my path, I experienced difficulties accessing digital education, which is why we decided to make the Digital Ad Certificate available to everyone.
“This MasterClass summarizes my entrepreneurial journey and aims to inspire more people to get involved in digital marketing, one of the fastest-growing industries in the world that offers enormous development opportunities for individuals, small and medium-sized enterprises, and even economies in the region,” explained Gaston Taratuta, CEO and founder of Aleph.
With only $5,000, Taratuta founded IMS, the first company in Aleph’s portfolio, in 2005. The company quickly became the partner in the region of digital firms from Silicon Valley, which were starting to show their potential and appeal as platforms for brands.
In 2010, five years after its creation, IMS already had offices in Argentina, Brazil, Mexico, and Colombia and was consolidating its position alongside major digital platforms and collaborating with companies seeking new levels of attraction.
In 2017, with the acquisition of Httpool, the company embarked on a journey beyond the limits of the Americas, which was consolidated with the creation of Aleph Group Inc, a global company that in 2021 achieved unicorn status with a market valuation of over one billion dollars and a presence in more than 115 markets.
In 2022, Gaston Taratuta was selected as the “EY World Entrepreneur of the Year 2022,” a global competition for entrepreneurs that includes businessmen from more than 60 countries.
“Our goal as a company is to universalize access to digital advertising to unlock economic development worldwide. To achieve this, we need many more people with technical knowledge in digital marketing, and that is why Digital Ad Certificate is a great opportunity,” added Taratuta.
Broadcasting
Afia TV and Radio Stamps Footprints in Lagos

Afia TV & Radio has announced its official entry into the Lagos media market, in its commitment to expanding the broadcaster’s footprint, connecting businesses to audiences across Nigeria, and redefining regional media excellence.

Chief Emeka Mba,
Nnamdi Obanya, general manager of Afia TV & Radio, said there is only one digital satellite and one digital station in the southeastern region of Nigeria, which is Afia.
Obanya, stated that: “We are specialists in developing products. A programme on our channel, ‘How Market’, is where we talk to the people in the market to tell their stories and advertise their products on AFIA.”
According to him, “the market world has changed a lot, as the physical market has become a ware house while people are buying digitally.”
Chief Emeka Mba, founder and CEO, stated: “The parley brought together top media buyers, advertising agencies, and communication professionals for engaging conversations around emerging trends, innovation, and future-forward strategies in media planning and buying. The event also served as a platform for Afia TV and radio to unveil its offerings, platforms, and unique value proposition to Lagos-based stakeholders.”
While noting that they are thrilled to bring Afia’s fresh, original, and regional perspective to Lagos, Mba said, “this parley signals our readiness to collaborate, innovate, and deliver impactful results for our partners through data-driven content and targeted reach especially for brands looking to penetrate the southern Nigerian market.”
Equipped with modern broadcast studios, digital-first production capabilities, and a highly experienced team, Afia TV & Radio is poised to make a bold impression on the Lagos media landscape.
The media brand delivers high-quality programming ranging from news and documentaries to lifestyle, business, culture, and entertainment only in south-east but in Lagos, African and beyond, we want to be chief marketing platform of the eastern region, we are the only 24/7 radio station now in Enugu.
Broadcasting
NCC Warns DJs: Playing Music Without License Could Lead to 5-Year Jail Term

Nigerian Copyright Commission (NCC) has warned disc jockeys (DJs) against publicly playing music without proper authorization or a valid license.
NAN reports that John Asein, NCC director-general, gave the warning in an advisory issued in Abuja.
He said the commission’s attention had been drawn to the growing practice of DJs playing music in public spaces without obtaining copyright licences from their approved collective management organisations (CMOs).
Asein said under sections 9 and 12 of the Copyright Act, 2022, only the owner of copyright in a musical work or sound recording has the exclusive right to reproduce, perform, or communicate it to the public.
The NCC threatened to prosecute defaulters in a case that could lead to a N1 million fine or a 5-year jail term upon conviction.
“Engaging in any of these acts without the owner’s authorisation constitutes an infringement under the Act,” he said.
“Such infringement may constitute a civil wrong or a criminal offence under section 44 (7), punishable upon conviction by a fine of not less than N1 million or imprisonment for a term of not less than five years or to both.”
Asein advised DJs to obtain the necessary licences and pay royalties to the approved CMO before performing music publicly.
The NCC director-general added that the commission will arrest and prosecute anyone found violating the law.
“For the avoidance of doubt, the approved CMO for musical works and sound recordings in Nigeria is the Musical Copyright Society, Nigeria (MCSN),” he said.
“The Commission is aware that the Disc Jockey’s Association of Nigeria (DJAN), as the umbrella body representing DJs in Nigeria, has entered into a Memorandum of Understanding with MCSN.
“Under the arrangement, DJAN is authorised to work with MCSN to facilitate the payment of royalties by DJs nationwide, based on the tariff that DJAN had negotiated with MCSN.”
Broadcasting
Netflix Hikes Subscription Fees Again in Nigeria over “Market Conditions”

Netflix has increased its subscription fees in Nigeria for the third time since 2024, with the Premium Plan rising by 21.43%, from ₦7,000 to ₦8,500 per month.
This marks the streaming platform’s first price adjustment in 2025.
Other subscription tiers have also been affected.
The Standard Plan now costs ₦6,500, up from ₦5,500—a hike of 18.18%.
The Basic Plan has increased from ₦3,500 to ₦4,000, while the Mobile Plan moved from ₦2,200 to ₦2,500, reflecting increases of 14.29% and 13.64% respectively.
The latest adjustment aligns with Netflix’s broader global pricing strategy, which the company has linked to its ongoing investment in content and platform development. In a previous communication to investors, Netflix stated, “As we invest in and improve Netflix, we’ll occasionally ask our members to pay a little extra to reflect those improvements. Which in turn helps drive the positive flywheel of additional investment to further improve and grow our service.”
While the company did not explicitly cite inflation in its most recent update, its website indicates that local economic factors influence its pricing structure.
“Price changes are made to respond to local market changes, such as changes to local taxes or inflation,” the statement read.
The move mirrors similar pricing shifts among other major digital and entertainment services in Nigeria.
Companies including Google, DSTV, GOtv, and Microsoft have also raised subscription rates, attributing their decisions to continued inflationary pressures and a weakening naira.
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