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StarTimes Unveils ExtraTime Promo

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(L-r): Nicholas Utsalo, senior public relations officer, Consumer Protection Council, Lagos Office, Ihuoma Godspower-Omenazu, account manager, Cutler Communications, Irete Anetor, public relations manager and Habbeb Somoye, brand manager, both from NTA-Star Network, during a press conference to announce commencement of StartTimes ExtraTime Promo held in Lagos recently.
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StarTimes with over 1.8 million subscribers in Nigeria has unveiled its ExtraTime Promo, as every customer stands the chance of winning a brand new 2014 Toyota Yaris Car or a 32’ LED Digital TV at the monthly draws.

StarTimes is the only licensed Digital Terrestrial Television (DTT) pay TV operator in Nigeria with presence in 32 cities.

During the ExtraTime Promo customers would also be rewarded with an extra viewing day on the StarTimes’ Soccer card and its promo card, during the promotion period that would run from May till end of August.

 Speaking during a press conference to announce official commencement of the promo, Irete Anetor, public relations manager of the NTA-Star Network, said that the purchase of the StarTimes recharge card would automatically qualify subscribers for the promo’s monthly draws, where they stand the chance of winning brand new 2014 Toyota Yaris cars or 32’ Digital LED TVs. He noted that the Extra Time Promo comes in parts.

“We would give an extra viewing day on our Soccer card and the Extra Time promo card, sell our Soccer card specially designed to cheer the Super Eagles for the FIFA World Cup Season and give out instant prizes through our Extra Time promo card – customers can scratch and win instant prizes on its purchase.

“Customers would automatically qualify for the Extra Time monthly promo draws on the purchase of our recharge cards – be it the usual cards, the Soccer card or the Extra Time promo cards” he said.

Anetor added: “While we are aware that this promo period coincides with the FIFA World Cup season, we are conscious of the passion that Nigerians have for soccer; as such, we are also giving away prizes in our Predict & Win on our Facebook Fan Page (StarSat Decoders and LED TV) and are showing our support to the Nigerian Super Eagles, in our own little way, with an official soccer themed StarTimes recharge card – the Soccer Card.”

To qualify for the promo, Mr. Habbeb Somoye, brand manager of the Company, said that, new subscribers stand the chance of winning a brand new 2014 Toyota Yaris car or a 32’ LED Digital TV at the monthly draws on the purchase of the StarTimes decoder, which comes with a month’s free subscription.

“On the other hand, existing subscribers stand the chance of winning promo prizes by recharging with a StarTimes Soccer card or the usual StarTimes’ recharge card during the promo period. There are also instant gifts like the 32’ LED Digital TV Sets or units of Viju Milk to be won. Instants prizes are to be redeemed at designated StarTimes’ prize redemption centres,” he said.

He added that monthly draws for the promo would hold at StarTimes’ Lagos head office at the end of each month until the promo ends in August.

The dates for the draws, according to Anetor, are 30th May, 27th June, 31st July, and 29th August 2014.

“Currently, StarTimes sports channels are NTA Sports 24, Setanta Action, Setanta Africa, NBA TV, and MCS Sports. Soccer lovers can watch Live Matches of the FIFA World Cup moments on NTA Sports 24,” Anetor added.

On his part, Nicholas Utsalo, senior public relations officer, Consumer Protection Council, Lagos Office, said that the Council pledged the Council’s approval and support to the promo, maintaining that StartTimes has distinguished itself in subscribers’ satisfaction and improved services.

“StarTimes has been apt in keeping to established rules in terms of promos. CPC is here to support what they are doing, because we want the best for the subscribers and the society at large. We will be present during the draws to ensure the rules are always maintained. We want StartTimes to keep the trend for the benefit of consumers,” he said.

Anetor, said, StarTimes has a mission of ensuring that every home in Nigeria enjoys affordable digital TV.

“The mission is backed with its collaboration with NTA; the relationship is strategic partnerships that will help Nigeria actualise its 2015 digital transition deadline,” the PR Manager noted.

StarTimes is leveraging on NTA’s platform to provide quality digital service to every home in Nigeria and is committed to making digital television accessible and affordable to all Nigerians on the latest technology in DTT operation.

StarTimes started its operations in Nigeria as NTA-STAR TV Network Limited with the joint venture between Nigerian Television Authority (NTA) and Star Communication Network CO, Limited of China.

                   

 


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Youth Talent Takes Center Stage as T2 Ignites High-Octane Rap Battles @ Carnival Calabar

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The energy at the Carnival Calabar Music Concert reached a new high as T2 introduced a first-ever rap battle platform, giving young Nigerians an electrifying stage to showcase their talent, creativity, and self-expression while competing for exciting prizes.

Held at the U.J. Esuene Stadium, the activation blended pulsating music, vibrant culture, and youthful energy into a dynamic celebration that kept thousands of carnival-goers fully engaged from start to finish.

Eight fearless contestants stepped into the spotlight, going bar for bar in an intense lyrical showdown. Rappers fused local languages, pidgin, and sharp punchlines, creatively weaving the T2 brand into their verses.

Anchored by the energetic hosting duo MC Double I and MC Princess, the rap battles thrilled over 16,000 attendees, including the Governor of Cross River State, Senator Bassey Otu, delivering an unforgettable showcase of youth talent and cultural expression.

With prizes including fridges, gas cookers, sound systems, and airtime top-ups, the competition remained fierce throughout the night. After two high-energy rounds narrowed the field to a five-man final duel, Emmanuel Eye emerged as the overall winner, taking home the grand prize — a fridge.

“I never expected this at all,” Emmanuel said. “I came to the concert like anyone else, and hearing about the T2 rap battle was a surprise. When I got the chance to perform, I just went for it. Being named the overall winner is amazing, and I’m grateful to T2 for creating this platform to showcase our talent.”

Beyond the stage performances, T2’s presence added a digital layer to the carnival experience. As part of its role as Digital Technology Partner of Carnival Calabar, the brand introduced the MyT2 App as a lifestyle companion, while also enabling line reactivations, airtime top-ups, and instant rewards for hundreds of attendees, blending technology seamlessly into the live celebration.

Commenting on the activation, Chinelo Manefo, Specialist, Events and Sponsorship at T2, said:

“The energy from both the rappers and the crowd was incredible. This platform reflects exactly what T2 aims to create — a celebration of youth, creativity, and culture, enhanced by technology that connects people and experiences. Seeing the audience so immersed shows how music and performance can empower the next generation.”

The Carnival Calabar Music Concert, headlined by Tiwa Savage, Timaya, and top local performers, was further energized by T2’s interactive rap battle platform. By blending music, culture, youth expression, and digital innovation, T2 reinforced its commitment to championing Nigeria’s next generation, giving young creatives a stage to shine while enriching how they experience the festival.

 


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Aig-Imoukhuede Foundation Wrapped Up 2025 with Real Change in Governance, Health, Media Across Africa

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Aig-Imoukhuede Foundation has announced its 2025 achievements, marking a year of accelerated impact, systemic reforms and innovation in public leadership and service delivery across Africa.

Aig-Imoukhuede Foundation Wrapped Up 2025 with Real Change in Governance, Health, Media Across Africa

Aig-Imoukhuede Foundation

A statement issued on Wednesday in Lagos said the foundation strengthened governance, improved primary healthcare, drove digital transformation and elevated media’s role in promoting public sector accountability.

It said the AIG Public Leaders Programme (PLP) trained 72 public sector leaders from Nigeria, Egypt, Tanzania, Cameroon, Zambia, Malawi and Kenya—its fastest growth to date—bringing the alumni network to 309.

These alumni are driving 237 reform projects to enhance public institutions, from faster decision-making to greater transparency, with nine promoted to higher roles for their contributions.

On civil service modernisation, the foundation accelerated digitalisation at the Office of the Head of the Civil Service of the Federation (OHCSF), streamlining 19 processes and achieving a 75 per cent increase in work speed through automated workflows.

It also trained over 400 officials from the Federal Ministry of Justice, Federal Civil Service Commission and Federal Ministry of Innovation, Trade and Investment in digital skills to support the FCCSIP 25 initiative and ongoing digital rollouts.

In healthcare, the Adopt-A-Healthcare-Facility Programme renovated four primary healthcare centres in Edo State, boosting antenatal visits by 73 per cent, immunisation coverage over 100-fold and fully vaccinating 554 children, while supporting 6,788 patients.

The foundation recognised 18 outstanding public servants with ₦500,000 each via the Emily Aig-Imoukhuede Endowment Awards and received a partnership award from the OHCSF for civil service reform efforts.

To empower media, it trained 50 journalists from top Nigerian media houses in impact storytelling, data analysis, visual and ethical reporting to better inform citizens on public sector changes.

Over five years (2021–2025), the foundation invested £2.6 million in PLP, saved ₦2.38 billion for the public sector through capacity building, trained 1,500+ civil servants, upskilled 660 digitally, trained 40 permanent secretaries and awarded 33 scholarships driving seven policy changes.

Other milestones include digitising 5,000 files, automating 333 processes, a 61 per cent efficiency gain, 60 per cent digital file creation at OHCSF, 128 excellence awards, 116 process reforms, 23 advocacy projects, 25 capacity initiatives, 18 podcasts, four healthcare articles, three policy papers, 23 adopted PHCs (four renovated) and 878+ fully immunised children aged 0–9 months.

Executive Vice Chair, Mr Aigboje Aig-Imoukhuede, said: “2025 was a year of real, measurable impact. From training hundreds of public servants to improving healthcare, helping ministries go digital, and equipping journalists to tell stories that matter, our work is making governments work better for citizens and communities across Africa.”


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Showmax Unlocks Easier Payments for Nigerian Subscribers via Baxi

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Showmax, Africa’s leading streaming service, has expanded its payment options in Nigeria through a partnership with Baxi by Onafriq, giving customers an easier and more convenient way to subscribe and stay connected to world-class streaming entertainment.

Started Monday, 22 December 2025, existing Showmax customers can log into the Baxi by Onafriq app, select and pay for any of Showmax plans including: Showmax Entertainment Mobile, Showmax Entertainment (All Devices), Showmax Premier League Mobile, Showmax Entertainment (All Devices) + Premier League Mobile, Showmax Entertainment Mobile + Premier League Mobile.

This update allows customers to complete their entire subscription process within the Baxi app, delivering a more efficient payment experience.

Alternatively, existing customers with verified mobile numbers can top up their Baxi by Onafriq app or through its Baxi POS agent device to load funds directly into their Showmax account. These funds can then be used to pay for a Showmax plan.

For new customers, subscribing is also seamless. After creating a Showmax account on their mobile device, they will receive an OTP via SMS or WhatsApp, which allows them to verify their mobile number and immediately return to the app to top up and activate their subscription.

Speaking on the announcement, Tope Oshunkeye, Executive Head of Marketing, West Africa, MultiChoice, said: “With these new payment options from Baxi by Onafriq, we are making streaming on Showmax more accessible, allowing our customers to pay quickly and securely through a trusted financial service provider. This is a significant step forward in our mission to deliver world-class streaming experiences for our customers”.

“This launch is about making entertainment access seamless,” said Mxolisi Msutwana, Managing Director, Anglophone West Africa, Onafriq. “By automating the renewal process, we are not only providing greater convenience for customers but also helping to drive the adoption of digital payments across Nigeria.”

With more people turning to digital services, Showmax is doubling down on its commitment to make it affordable and effortless for customers to access and stream the stories they love. By partnering with Baxi by Onafriq, a popular agent and digital payment network, Showmax is meeting subscribers where they already are.

Showmax, launched in 2015 and available in more than 40 markets across the continent, is a leading African streaming service. It offers a unique combination of original African content, first and exclusive international series, popular movies, premium documentaries and the best kids’ shows, plus a mobile-only product to watch the Premier League.

Onafriq is an omnichannel network of networks, making borders matter less by providing our partners with a single pathway to unlock the full power of cross-border and cross-platform payment solutions. With a network spanning 43 African markets, Onafriq connects over 1 billion mobile money wallets, 500 million bank accounts, and over 400,000 agents in Nigeria, enabling domestic and cross-border disbursements and collections, card issuing and processing, agency banking, and treasury services.

In Nigeria, Onafriq operates as a B2B payments enabler with an extensive agency banking network through its flagship product, Baxi. Baxi connects over 400,000 agents nationwide, offering essential financial services such as bill payments, airtime and data purchases, funds transfers, cash-in and cash-out transactions, and more, driving financial inclusion and providing seamless access to digital financial services for millions.

 


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