E-Business
Building Trust: 6 Ways to Create a Credible eCommerce Website

Ecommerce or internet commerce is becoming efficient day by day. There are more than 5 billion online shopping portals and this count is elevating everyday, stressed Kanu Iroegbu, a Certified Digital Marketing Consultant.
According to him, one of the most important ingredients for an ecommerce site is its design. “The website design should be adorable and at the same time, understandable. A stunning website exerts a pull on the visitors at their first sight.
“The website design is an important aspect for intensifying the traffic to the site. If the website has all the essential elements that are requisite, then the time a visitor stays on the website also increases.
“As we are moving with time the numbers of online users are continuously increasing. This rising trend of ecommerce serves as good opportunities to gain maximum profit for online retailers on the other hand it also help in facilitating users. The below article give a brief overview of an insight to the online retailers that help business owner in carrying out the business at right direction,” he said.
Although eCommerce is seeing exponential growth, Iroegbu said that, users are becoming careful when making purchases online. With so many helpful guides available, people can determine very quickly, often within a split second, whether a website is authentic or not. So, what can you do to provide customers with piece of mind?
Thus, he identified the six (6) factors which can help eCommerce websites demonstrate their legitimacy online.
1. Real Reviews from Real People
A great way to establish that you are running a legitimate business with great products is to ask your customers for reviews. Although this may be hard to believe, humans tend to trust each other and believe it when others say that a certain product is great. In fact, it’s better to feature reviews of other people on your website than slick marketing copy. According to a great infographic from PeopleClaim, after search, ratings and reviews are the second most important site feature and 71% of customers agree that reviews make them more comfortable that they are buying the right product.
In the age of social media, it’s quite important that reviews are validated; so, it’s a good idea to link it to the reviewers Twitter or Facebook profiles. A tweet or post from a Twitter or Facebook fan will lend credibility to your brand, more than an anonymous post ever could. Despite all the positives, reviews can and will often be bad. It doesn’t matter if a small minority of your customers don’t like your products. What matters is how you handle these customers. Don’t ignore their comments or feedback, provide positive assurances, and you may even turn an angry customer into a loyal one.
2. Celebrity Endorsements
Similarly, you can also request famous influencers to write a few words about your product. If a potential visitor sees a review of your product from a celebrity, they will immediately associate your product with a trusted face. Skin care brand Proactiv has a page dedicated to celebrity endorsements. Although you may feel as though the testimonials on this page are paid for (and they probably were), these are still famous people who are willing to entrust an important asset (their skin) to Proactiv.
3. Press Mentions
Being recognized by your customers is great for validation, but it’s also useful to highlight any media coverage you get. Simply putting logos of the websites that have featured you is an effective way of telling visitors that your product has been reviewed by professionals. Tictail does a great job of this by providing small images to all the blogs and newspapers it has been featured in, as well as picking out choice quotes.
4. Social Engagement
Since the prevalence of social media, nothing is more powerful for a brand than an army of vocal followers. Facebook’s “Facepile” plugin is an aesthetically pleasing way of showing all your product’s fans. The “faces” on the plugin aren’t chosen at random; if the visitor is logged into their Facebook account, the faces are usually of their friends. A familiar face can go a long way in providing legitimacy on a website.
The number of Facebook fans or Twitter followers you have should not be the only barometer of your brand’s success, but it offers visitors an unbiased, quantitative metric as to the authenticity of your site. If you only have a few hundred followers it could be that your brand is new or not enough people care about it. In contrast, if you have thousands of followers it’s clear that a lot of people find your products useful.
5. Putting a Face to your Brand
Highlighting the different people in your team is important in building trust. If your employees are using social media and have their own personal web presence it will add legitimacy to your website. It’s also going to make it highly unlikely that such a user is a scam artist. Displaying the team members in a prominent manner also demonstrates that the company is being transparent. In contrast, scammers will usually obscure their identity, hiding behind layers of anonymity.
6. Social Proofing your Products
Social proofing is an important concept in both offline and online retail. If a potential customer is shown how others have contributed, they will be provided with a cue on how to act. In offline retail, store owners may suggest that their stock is almost sold out, indicating popularity for a particular item. Similarly, in an online context, eCommerce websites can use tactics to point potential customers in the direction of popular products.
E-Business
How Africa Can Turn the AI Wave into Inclusive Growth

By Shameel Joosub
For centuries, Africa has powered global economic growth through its resources, labour, and human potential, yet too little of that prosperity has been realised on the continent itself. Today, artificial intelligence presents a rare opportunity to change that trajectory.

As the global economic order undergoes its most significant transformation since the end of the Second World War, Africa stands at a decisive inflection point.
With the world’s youngest population, rapidly expanding digital adoption, and vast untapped potential, Africa is uniquely positioned not just to participate in the AI era, but to help shape it.
Realising this opportunity, however, will require deliberate investment, enabling regulation, and a commitment to ensuring that the benefits of AI reach all 1.5 billion people across the continent.
When I reflect on AI, what strikes me most is that it is enabled by humanity.
Intelligence is fundamentally human, and AI is an extraordinary amplifier of human creativity and capability.
It is not about replacing people. It is about empowering them to do more, faster, and better.
While this progress is remarkable, our responsibility as African businesses is to extend these capabilities beyond our corporate walls so that AI can unlock Africa’s underutilised potential and drive inclusive growth.
Unlocking Africa’s Potential Across Industries
As a purpose-led African connectivity and digital services company serving 223.2 million customers across South Africa, the DRC, Egypt, Ethiopia, Kenya, Lesotho, Mozambique, and Tanzania, Vodacom has invested strategically in AI across multiple sectors.
Our mobile networks reach a population of 588 million people. That reach must translate into opportunity.
Consider agriculture. One of our subsidiary companies, Mezzanine, leverages AI to unlock previously invisible insights into soil composition, empowering farmers to make data-driven decisions that improve crop yields and profitability.
When farmers thrive, food security strengthens and rural communities prosper. That is inclusive growth in action.
In financial services, AI is strengthening trust and security. In Kenya, Graph Network Analytics enhances M-Pesa fraud detection by mapping money movements in real time, helping protect more than 37 million customers who rely on the service in their daily lives.
As criminals target digital payment platforms, AI helps predict and prevent fraud scenarios, including SIM swap fraud and identity theft.
AI is also supporting national infrastructure. In South Africa, connectivity and IoT solutions monitor coal transport in real time from pit to port to power station.
This improves operational efficiency and supports energy security, addressing critical infrastructure challenges that have constrained economic growth.
These are not isolated examples. They represent a broader truth. Technology delivers its greatest value when it solves real problems for real people.
The Infrastructure Imperative: Modernising Regulation
Yet none of this is possible without one fundamental prerequisite: connectivity. Connectivity requires sustained investment in infrastructure, supportive policy environments, and regulatory frameworks that enable innovation.
If Africa is serious about universal access, modern and enabling regulation is essential. Spectrum licensing must be efficient and predictable. Infrastructure sharing must be supported. Universal service funds must be effectively deployed. Administrative barriers to infrastructure rollout must be reduced. Cloud and data platforms, which power AI capabilities, must be supported through enabling policy environments. These are not peripheral issues. They are fundamental to accelerating Africa’s digital and economic transformation.
These challenges represent only a portion of the regulatory barriers that must be addressed to deliver affordable, reliable connectivity to all Africans.
Pan-African Coordination: Our Collective Responsibility
Africa’s greatest advantage is its youth, but demographics alone will not deliver growth. To realise this potential, we must actively skill up young people in our schools and universities so they can take full advantage of an AI-driven future.
That requires modernising education curricula to embed AI literacy, data capability and practical problem-solving at scale. Companies like Vodacom are investing in digital skills development, but unlocking Africa’s potential will require coordinated action across government, academia and industry.
This is why governments and intergovernmental institutions such as the African Development Bank Group, the African Union, SADC, ECOWAS, and other regional bodies play a critical role in harmonising regulatory frameworks across the continent. Greater coordination can accelerate investment, enable scale, and support the development of an integrated digital economy.
Pan-African alignment of telecommunications regulation is not merely a technical objective. It is essential to unlocking inclusive growth and ensuring that Africa can compete effectively in the global digital economy.
Our Moment
Africa has long contributed to global progress. In the AI era, it has the opportunity to define its own future as a creator of innovation, productivity, and inclusive growth. The foundations are already in place. Our young population, expanding connectivity, and accelerating digital adoption position the continent to lead in ways that were not previously possible.
But this outcome is not guaranteed. It depends on the choices we make now. By modernising regulation, investing in connectivity as foundational infrastructure, and ensuring that AI empowers individuals, businesses, and communities, Africa can secure its place as a central force in the global digital economy.
That is the Africa I believe in. That is the Africa we are building at Vodacom, connecting people, enabling opportunity, and ensuring that technology serves the progress of society as a whole
Shameel Joosub, is group Chief Executive Officer, Vodacom Group
Source: Tech Africa News
E-Business
FG Moves to Strengthen Children’s Online Safety

Nigeria has begun consultations on plans to introduce age restrictions for social media use, as Africa’s most populous country joins the global trend of strengthening protections for children in the digital space.

The Ministry of Communications, Innovation and Digital Economy this week launched a nationwide survey inviting parents, educators, young people and technology experts to help shape policies aimed at regulating children’s access to social media and other digital platforms.
The consultation comes amid rising concerns over online risks facing Nigerian minors as smartphone ownership and internet usage continue to increase across the country.
Dr. Bosun Tijani, Minister of Communications, Innovation and Digital Economy, said the government is seeking a balanced approach that protects children while preserving the educational and social benefits of digital access.
“While the internet offers significant opportunities for learning, creativity, and communication, it also exposes children to risks such as cyberbullying, harmful content, online exploitation, misuse of personal data, and emerging challenges linked to artificial intelligence tools,” Tijani said.
The proposed framework could include age restrictions on social media platforms, stronger age-verification systems, and tougher accountability requirements for technology companies.
“As Nigeria evaluates potential policy approaches for protection of children online, including age restrictions, improved age verification systems, platform accountability measures, and enhanced regulatory oversight, public input is essential,” Tijani added.
The move follows alarming findings from a 2025 study cited by Nigeria’s telecom regulator. According to the Nigerian Communications Commission (NCC), nine in ten Nigerian children face at least one form of cyber risk online.
Nigeria’s push reflects a broader global trend as governments tighten online safety rules for minors.
Australia, for instance, implemented a social media ban for children under 16 in December 2025, requiring platforms such as TikTok, Instagram and YouTube to restrict access. Indonesia has also announced plans to bar under-16s from social media, while France and Denmark are pursuing similar restrictions for users under 15.
Similarly, Nigeria is confident that feedback from the public survey will help shape an evidence-based policy framework aimed at creating a safer digital environment for children.
E-Business
Nigeria’s Non-Oil Exports Hit N12.36trn in 2025 – NBS

Nigeria’s non-oil exports rose sharply to N12.36 trillion in 2025, up from N9.09 trillion in 2024, according to the National Bureau of Statistics’ Foreign Trade in Goods Statistics report.

The performance underscores ongoing efforts to diversify the economy away from crude oil, with stronger activity recorded in agriculture, manufacturing, solid minerals and other value-added sectors.
The data show that non-oil exports, which stood at N3.14 trillion in 2022 before slipping to N2.56 trillion in 2023, rebounded strongly in 2024 and climbed further in 2025, pointing to a sustained recovery across several industries.
Monthly figures for 2025 indicate relatively steady performance: exports were N1.23 trillion in January, N964.73 billion in February, and N975.45 billion in March. They rose to N1.22 trillion in April, then moderated to N903.02 billion in May and N923.13 billion in June.
In the second half, non-oil exports again firmed up, recording N1.23 trillion in July, N875.62 billion in August and N894.18 billion in September.
October exports stood at N965.60 billion, while November and December closed stronger at N1.07 trillion and N1.11 trillion respectively, reflecting consistent trade activity through most of the year.
A breakdown of the figures shows that mineral products were the top non-oil export earners in 2025. Other major contributors included prepared foodstuffs, beverages, spirits and tobacco, as well as products of the chemical and allied industries.
Agricultural exports were also significant, with vegetable products valued at N1.54 trillion, while live animals and animal products accounted for N103.4 billion.
Vehicles, aircraft and associated transport equipment generated N1.10 trillion in export earnings, and base metals and metal products contributed N646.16 billion.
Exports of stone, plaster, cement and ceramic products were valued at N369.58 billion, plastics and rubber at N244.17 billion, and machinery, boilers and mechanical appliances at N207.48 billion.
Several smaller categories collectively bolstered overall performance. Raw hides and leather products brought in N48.39 billion, footwear N27.34 billion, paper products N19.60 billion, and textiles N16.55 billion.
Miscellaneous manufactured articles recorded N22.85 billion, optical and measuring instruments N6.69 billion, precious stones N511.8 million, and wood products N636.99 million.
The latest figures, analysts say, highlight the growing role of non-oil exports in Nigeria’s trade profile and the potential for further growth as government policies continue to support production, value addition and market access in non-oil sectors.
General News2 days agoZedvance Hits ₦96bn Lending Milestone, Eyes ₦250bn Target in 2026
Broadcasting2 days agoMadonna University Taps Tech Guru Adote for Strategic Board Role
News2 days agoAnother Oil Boom: Will Nigeria’s Government Turn Windfall into Growth or Squander it?
Telecom2 days agoEducation Priorities to Help Young People Shape Africa’s Future
Telecom2 days agoStarlink Rolls Out V2 Satellites for Direct 5G Connectivity to Smartphones, Eyes Nigeria’s Rural Gaps
E-Financial2 days agoFirst Asset Management Secures Ratings Upgrade
Broadcasting2 days agoHealthcare Under Attack: Why Cybersecurity is Now Critical Care
E-Financial2 days agoNigeria Week Ahead: Equities sink, Oil surpasses $100, CPI in focus



















